Big In Print
Digital West
Troy Carter on Lady Gaga's Brand Alliances
September 21, 2011
Lady Gaga manager Troy Carter, a rising star in Silicon Valley in his own right, shares how the singer chooses what brands she works with at Ad Age's Digital West conference.
Slideshow: Ad Age Digital West
September 20, 2011
Hundreds of attendees packed into the Yerba Buena Arts Center in San Francisco on Tuesday morning for Ad Age's inaugural Digital West Conference.
Where Walmart Is Headed in Social, Mobile Retailing
September 20, 2011
Walmart Labs Senior VP-Global E-Commerce Anand Rajaraman took the stage at Ad Age Digital today in San Francisco to explain why exactly the world's largest retailer would buy a social-media startup.
Slideshow: Ad Age Digital West - Part 2
September 20, 2011
The day wore on at Ad Age Digital West, with more on Walmart's major moves into Silicon Valley and our first-ever brand hacks, where up-and-coming startups pitched American Express and Los Angeles agency Ignited for $25,000 toward a project with each company.
Facebook Wants to Share Media, Improve Mobile and Fuel Commerce
September 20, 2011
Adding a way for Facebook users to see what their friends are watching, listening to and reading is an essential next step, according to Ethan Beard, Facebook's director of platform partnerships, who spoke Tuesday at Digital West.
Google to Add +1 Social Layer to Display Ads
September 20, 2011
Starting in October, ads distributed on Google's Display Ad Network will have a +1 button, allowing consumers to 'like' an ad and share that endorsement with their friends. Google+ brand pages are also coming soon.
CBS Interactive's Lanzone: We Still Don't Need Hulu in the U.S.
September 20, 2011
CBS recently agreed to stream some shows on Hulu's service in Japan, but in the U.S. it is "tripling down" on video on its own sites, CBS Interactive President Jim Lanzone told Ad Age's Digital West conference today.
Levi's at Digital West: Lessons From Apple
September 20, 2011
Ad Age's first Digital West conference kicked off Tuesday morning on the same stage where Steve Jobs introduced some of Apple's biggest products, at San Francisco's Yerba Buena Arts Center. So it's serendipitous that two Apple veterans, Levi's global marketing leaders Rebecca Van Dyck and Brian Irving, would deliver the opening keynote and share some of their insights from their days in Cupertino.
GazeHawk Brings Eye-Tracking Technology to the iPad
September 20, 2011
A new system could help publishers, developers and advertisers see what's working for tablet users and what's getting missed.
Lady Gaga Manager Talks Tech Startups, Music Marketing and That 99-Cent Stunt on Amazon
September 20, 2011
If you'd heard Troy Carter's name before this summer, it was most likely in conjunction with Lady Gaga, an artist he's managed since 2007 and has helped connect with brands from Google to Amazon to Starbucks. But Mr. Carter has become a rising celebrity in his own right among the Silicon Valley circuit.
Location-Based Startup Glympse Partners with BMW
September 20, 2011
Czech fans of BMW don't have to go to a dealer to do test drive -- the car will come to them and they can track its progress on location-based app Glympse.
