May 18, 2009
LOS ANGELES (AdAge.com) -- Since Adam Fogelson took over as head of marketing and distribution in 2007, Universal Pictures has enjoyed back-to-back record-breaking years at the domestic box office, with last year being the best in the studio's history.
May 18, 2009
NEW YORK (AdAge.com) -- Being promoted from general manager of Bravo in 2004 to president of all of NBCU's women- and lifestyle-entertainment networks in just four years is the result of a career-long commitment to branding that permeates all of Lauren Zalaznick's work.
May 18, 2009
NEW YORK (AdAge.com) -- Advertisers such as Verizon Wireless, Bluefly and Unilever's Dove Go Fresh have been clamoring for extensive integrated sponsorships in "Gossip Girl," a sign that blue-chip brands see value in the show's audience beyond its on-air limits.
May 18, 2009
NEW YORK (AdAge.com) -- In 2008, virginal vampires ruled the bookshelves and the big screen, thanks to Stephenie Meyer's fantasy romance tale, "Twilight."
May 18, 2009
LOS ANGELES (AdAge.com) -- Nevermind its Oscar for Best Picture or its nearly $350 million in worldwide grosses -- that "Slumdog Millionaire" was released at all is something of a minor miracle.
May 18, 2009
NEW YORK (AdAge.com) -- One of the rare bright spots for the music business of late is a tatted-up, blunt-smoking, cough-syrup-swilling rapper from New Orleans who goes by the name Lil Wayne.
May 18, 2009
NEW YORK (AdAge.com) -- Tina Fey is a brand all her own -- an on-air and online juggernaut who's one of the strongest forces in entertainment today.
May 18, 2009
NEW YORK (AdAge.com) -- The secret to USA's hit espionage series "Burn Notice"? Updating a familiar concept not seen on TV in decades, courtesy of creator Matt Nix, who helped develop an innovative online gaming component to keep fans engaged in the storyline in between episodes.
May 18, 2009
NEW YORK (AdAge.com) -- Nancy Dubuc had one singular challenge when she was appointed exec VP-general manager of the History Channel at the beginning of 2007: How do you make history entertaining?
May 18, 2009
NEW YORK (AdAge.com) -- The opening of Tyler Perry Studios last fall was also a milestone for Mr. Perry and a sign that he'd rightfully earned his throne atop a multimedia empire that he, as a writer, actor, director and producer, can claim was built by hand.
May 18, 2009
From "Pirates 2" to Pirate Bay, here are 10 entertainment properties that nearly got an "A" this year.
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
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Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn fro... More
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/... More
Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for m... More
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, St... More
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels... More
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