Big In Print
Hispanic Creative Ad Awards 2008
Toyota Game Play Takes Best of Show
September 15, 2008
NEW YORK (AdAge.com) -- Two of the three contenders for Best of Show this year in Advertising Age's Hispanic Creative Advertising Awards ranged far from traditional use of media.
Ten Agencies Pick Up Gold Awards
September 16, 2008
NEW YORK (AdAge.com) -- See the marketing challenges that faced this year's 10 Gold-winning agencies and the award-winning creative solutions they came up with.
Hispanic Creative Ad Awards Show Held in LA
September 15, 2008
LOS ANGELES (AdAge.com) -- The Hispanic ad community gathered in the International Ballroom of the Beverly Hilton on Friday night to celebrate the year's best Latino advertising at Ad Age's 10th annual Hispanic Creative Advertising Awards, done in cooperation with the Association of Hispanic Advertising Agencies.
Judges Meet to Choose the 2008 Winners
September 15, 2008
NEW YORK (AdAge.com) -– Leading Hispanic agency creative directors and senior marketers spent a day-and-a-half with Advertising Age in New York selecting the winners from a record 760 entries in Ad Age's 10th annual Hispanic Creative Advertising Awards.
What Judges Want: Ads That Resonate in Market
September 15, 2008
NEW YORK (Adage.com) -- Meet the 12 judges of Ad Age's 10th annual Hispanic Creative Advertising Awards.
Beyond Hispanic Winners
September 15, 2008
Anheuser-Busch's Bud Light, Florida Coalition Against Human Trafficking, One Show and others picked up awards for the Beyond Hispanic category in this year's Hispanic Marketing Awards.
Bicultural/English Speaking Hispanics Winners
September 15, 2008
BRONZE WINNER: "FLYING FRY" Client: McDonald's Corp. Agency: iNSPIRE! Dallas In a spot that looks a lot like a YouTube video, two teenage boys recognize the potential of fries as an extreme sport as they toss and catch them in their mouths from increasingly competitive distances. Production work and camera angles give the spot a contempor...
Interactive Winners
September 15, 2008
GOLD WINNER: CONSULTORIO DEL PUMA Client: Wm. Wrigley Jr. Co.'s Eclipse Agency: Bravo Group New York Category: Website MARKETING CHALLENGE: Wrigley already had a well-known integrated campaign for Eclipse gum that captured the kitschy approach of the general-market ads in a wholly Hispanic way. The Spanish-language ads star aging...
Direct Marketing Winners
September 15, 2008
GOLD WINNER: "LA AVENTURA" MINI-BROCHURE Client: Qwest Communications Agency: Aspen Marketing Services Chicago MARKETING CHALLENGE: Qwest, facing declining profits and tough competition from cable companies for internet and phone customers, wanted to position itself among Hispanics as the main provider for all communication and ent...
Magazine Winners
September 15, 2008
SILVER WINNER: "POOP" Client: Volkswagen 200 Hp GTI Agency: La Comunidad Miami In an unusual measure of a car's high-speed performance, birds use it for target practice. The ad features a nine-pane grid with shots of pavement graced by fresh bird excrement. The car is so fast it's untouchable. SILVER WINNER: INTERSTATE...
Non-Traditional Winners
September 15, 2008
SILVER WINNER: "PLATAFORMA GIRATORIA" ("TURNTABLE DISPLAY") Client: Toyota Motor Sales USA's Tundra Agency: Conill Los Angeles Did you ever wonder what makes the vehicles on the platforms at auto shows rotate? A TV screen built into such a platform "reveals" the secret: A really strong guy underneath pushes the turntable that rotates th...
Out of Home Winners
September 15, 2008
SILVER WINNER: SUPERLOTTO PLUS CAMPAIGN: "VIP," "VUELTA," "TRISTE" Client: California Lottery's SuperLotto Plus Agency: Casanova Pendrill Costa Mesa, Calif. Casanova Pendrill's trio of California Lottery memo-style billboards ask tough questions such as "Would $15 million really make you that sad?" The bottom line: Even "smaller" ...
Radio Winners
September 15, 2008
GOLD WINNER: ESPN DEPORTES UEFA CHAMPIONS LEAGUE CAMPAIGN: Client: ESPN Deportes Radio Agency: LatinWorks Austin, Texas MARKETING CHALLENGE: ESPN Deportes wanted to remind ardent soccer fans that the TV sports network owns the exclusive transmission rights to the Union of European Football Associations' Champions League, featuring Europ...
TV Bronze Winners
September 15, 2008
BRONZE WINNER: "PRINCESS" Client: Hyundai Agency: LatinWorks Austin, Texas Category: Automotive A young girl finds a frog in the woods and kisses it. The frog becomes a handsome prince but tells her she's "still too young" for him. The girl kisses him back into frog form. Back in the car, she asks her mom when she will be a grown-up ...
TV Gold Winners
September 15, 2008
GOLD WINNER: "TALES OF HORROR" CAMPAIGN: "VAMPIRE," "MONSTER," "HORSEMEN" Client: Global Tax Agency: Elevation Washington Category: Financial Services MARKETING CHALLENGE: Global Tax has a clientele that's about 50% Hispanic and needs urging to come in during tax season. CREATIVE SOLUTION: Global Tax is the hero who defends taxpayers ...
TV Silver Winners
September 15, 2008
SILVER WINNER: "VENTA" ("SALE") Client: American Honda Motor Co. Agency: Concept Caf� Miami Category: Automotive This touching spot is all about values, for both Honda cars and drivers. A man selling his Accord points out all its flaws to the buyer. Most are from daily family life -- for example, a little dent from the day his son ...
Newspaper Winners
September 15, 2008
SILVER WINNER: TIDE CAMPAIGN: "MANCHON" ("STAIN") Client: Procter & Gamble Co.'s Tide Agency: Conill New York Building on the insight that women feel one stain can ruin an entire garment, Conill filled a newspaper page with a glossy, richly colored, spattered stain, dramatizing Tide's role as savior. P&G did multiple execution...
Integrated Winners
September 15, 2008
GOLD WINNER (PUERTO RICO): "HEINEKEN CITY" Client: M�ndez & Co., Heineken Agency: JWT San Juan, Puerto Rico MARKETING CHALLENGE: Hoping to energize the brand among Puerto Rican youth, Heineken needed a fresh approach to tired TV spots. CREATIVE SOLUTION: JWT unleashed an understated yet sweeping multistage campaign. A teaser blit...
