Big In Print
Hispanic Creative Ad Awards 2009
Hispanic Creative Advertising Awards 2009
September 19, 2009
NEW YORK (AdAge.com) -- The best Hispanic advertising this year cleverly mined cultural insights into Latinos in the U.S. without resorting to stereotypes. This year's winners in Advertising Age's Hispanic Creative Advertising Awards understand the value of marketing to Hispanics, whether it's the NFL working with Vidal Partnership to court 28 million Hispanic football fans, or the California Milk Processor Board.
Photos From Ad Age's Hispanic Creative Advertising Awards Gala
September 22, 2009
The Hispanic ad industry gathered Friday night in Miami to celebrate Advertising Age's 11th annual Hispanic Creative Advertising Awards.
Best of Show: Pepto-Bismol Wins Best Campaign
September 19, 2009
Pharmaceutical brands rarely advertise to Hispanics, although Pepto-Bismol is tailor-made for a population that eats with gusto. If only the marketer could tap into their relationship with food in an entertaining way.
Best of Show: Cine Las Americas' 'Estratosfera' Spot Wins Best Ad
September 19, 2009
With a minuscule ad budget, Cine Las Am�ricas wanted to increase the audience, both Hispanic and non-Hispanic, for Austin's 12th annual Latin American film festival.
Hispanic Creative Ad Awards Judges
September 19, 2009
The judges, and their favorite ads, from this year's Hispanic Creative Ad Awards.
Courageous Clients: Peter Intermaggio
September 19, 2009
Comcast's Peter Intermaggio, 52, brings the perspective of a whole career on the agency side.
Courageous Clients: Carlos Boughton
September 19, 2009
NEW YORK (AdAge.com) -- A recent Mexican immigrant himself, Carlos Boughton is both a daring client and Tecate beer's own target market.
Courageous Clients: Steve Neder
September 19, 2009
DETROIT (AdAge.com) -- In a world full of nervous car marketers who insist on testing launch ads, Volkswagen's Steve Neder is a breath of fresh air.
Courageous Clients: Peter O'Reilly
September 19, 2009
Peter O'Reilly knows how to sell American football to Latinos. A former marketing executive for the NBA, he has been instrumental in the NFL's steady increase in marketing budgets to target U.S. Hispanics on and off the TV screen, in English and Spanish.
TV Gold Winners
September 19, 2009
GOLD WINNER: Papas Campaign MARKETING CHALLENGE: New Tecate Light beer had to stand out to Mexican-Americans in a crowded light-beer market. CREATIVE SOLUTION: Mexican immigrants shouldn't be drinking light beer! "What the hell happened to you? You crossed the border and lost your sense of taste," Carlos Boughton, brand director for Tecate e...
TV Silver Winners
September 19, 2009
SILVER WINNER: "Gusano" Client: One Legacy Agency: Beans2beans, Studio City, CA Category: Organ Donation A worm rocks happily on a swing in an idyllic meadow. He's happy because he has so much food to eat, thanks to all the people who are buried there. This message flashes on the screen: "And you, who are you leaving your organs t...
TV Bronze Winners
September 19, 2009
BRONZE WINNER: "Nun" Client: Nationwide Insurance Agency: Dieste, Dallas Category: Financial Services To show Nationwide is on your side, the campaign "Accident Forgiveness" invokes divine intervention to convey the message that you're pardoned for being in an accident (and presumably Nationwide will pay your claim). In the TV co...
Radio Winners
September 19, 2009
SILVER WINNER: "Muro" ("Wall") Client: Cine Las Americas Agency: LatinWorks To promote an Austin, Texas, festival of Latin American films, the agency hit upon the idea of using excerpts from real speeches by Latin American leaders saying bizarre, surreal things. This campaign brilliantly sets up the film festival with t...
Out-of-Home Winners
September 19, 2009
BRONZE WINNER: Frito Lay Campaign "Lady" "Junior" Client: Frito Lay's Cheetos Agency: Dieste, Dallas, Texas Red salsa is such a distinctive element of Cheetos that it appears to be worn as a logo or piece of jewelry on the otherwise white ensemble of a young man's polo shirt and a woman's fur stole. The Cheetos are branded...
Newspaper Winners
September 19, 2009
SILVER WINNER (PUERTO RICO): Imodium Campaign "Fast" "Toll" "Police" Client: Johnson & Johnson's Imodium Agency: EJE Sociedad Publicitaria, San Juan, Puerto Rico Hit by urgent gastrointestinal distress, an unseen driver looking for the fast relief of Imodium has apparently abandoned his vehicle ("Police") with the door op...
Magazine Winners
September 19, 2009
GOLD WINNER (PUERTO RICO): Amnistia Internacional Campaign "Colgados" "Apedreados" "Guantanamo" Client: Amnistia Internacional Agency: JWT, San Juan, puerto Rico MARKETING CHALLENGE: Amnesty International is always looking for attention-grabbing new ways to highlight human rights abuses. CREATIVE SOLUTION: The organizatio...
Non-Traditional/Guerrilla Marketing Winners
September 19, 2009
GOLD WINNER: "Agua Sucia" Client: UNICEF Agency: Casanova Pendrill, Costa Mesa, Calif. MARKETING CHALLENGE: Some of the best U.S. agencies like Droga5 worked on UNICEF's TAP Project, to raise awareness, and money, to combat the lack of clean drinking water in much of the world. CREATIVE SOLUTION: Casanova Pendrill's approach was ...
Integrated/Multimedia Winners
September 19, 2009
GOLD WINNER: "CableLatino" Campaign Client: Comcast Agency: Grupo Gallegos MARKETING CHALLENGE: Hispanics are huge consumers of entertainment, but they had to be convinced to buy a Spanish-language cable package rather than muddling through watching English channels they might not fully understand. CREATIVE SOLUTION: Grup...
Beyond Hispanic Winners
September 19, 2009
SILVER WINNER: Taco Bell Foundation Campaign Client: Taco Bell Foundation Agency: Dieste, Dallas, TX Two spots for Taco Bell Foundation, which tries to keep kids in school, show what might have been -- a boy who's a runner, a girl who's a talented singer -- until each drops out of high school. Then he runs from the police, and end...
Bicultural/Hispanic Winners
September 19, 2009
GOLD WINNER: Soy Mono-Words Campaign Client: MTV Tr3s Agency: In-house MARKETING CHALLENGE: MTV Tr3s wanted to remain true to its nature as a hip, bilingual network by putting an irreverent spin on Hispanic Heritage Month celebrations. CREATIVE SOLUTION: Two animated characters, Pinchez and Cheli, were created to give viewers a ...
