Hottest Global Brands

Tiny Playmates Help Lego Group Rebuild

Tiny Playmates Help Lego Group Rebuild

The Danish company is on pace to produce 320 million Minifigures this year, 50 million more than in 2010. They are major contributors to a comeback story in which sales rose 25% in first-half 2011.

Full Article
After Decades of Effort, Jagermeister Lands on Top 10 List of Premium Spirits

After Decades of Effort, Jagermeister Lands on Top 10 List of Premium Spirits

Jagermeister is No. 8 on Impact Databank's Top 100 Premium Spirits List this year, just behind megabrands such as Smirnoff, Bacardi, Absolut and Johnnie Walker, and ahead of better-known products such as Bailey's, Gordon's and Jim Beam.

Full Article
Majolica Majorca Sets Out to Prove Every Woman Can Be a Princess

Majolica Majorca Sets Out to Prove Every Woman Can Be a Princess

Even the name of Shiseido's cosmetics brand aimed at young women is supposed to evoke a fairy spell.

Full Article
Racy Approach Brings Axe Full Control Sweet Victory in Latin America

Racy Approach Brings Axe Full Control Sweet Victory in Latin America

Thanks to a 'Premature Perspiration' campaign out of Ponce, Buenos Aires, sales of Axe antiperspirants rose by 11.7% in Argentina, a striking performance for a brand that is already a market leader.

Full Article
Rock in Rio Connects Music Lovers and Advertisers

Rock in Rio Connects Music Lovers and Advertisers

This year's weeklong music festival, in late September, drew 700,000 people-55% of them from outside Rio-and a horde of marketers. The eclectic mix of headliners included Shakira, Rihanna, Katy Perry, Coldplay and Metallica,and Brazilian stars such as Milton Nascimento.

Full Article
Chinese Fast-Fashion Giant Vancl Wields e-Commerce Savvy

Chinese Fast-Fashion Giant Vancl Wields e-Commerce Savvy

Vancl offers products that are less fashion-forward than those at H&M and Uniqlo. But its prices are a big draw for Vancl's following of young urbanites. And it's China's largest apparel retailer, according to iResearch.

Full Article
Moshi Monsters Enter Real World to Become Global Marketing Marvel

Moshi Monsters Enter Real World to Become Global Marketing Marvel

The online social-gaming network that aspires to be a Facebook for kids, already has more than 50 million players around the world and one signing up every second, but it's just getting started.

Full Article
All Nippon Airways Scores Sky Cred

All Nippon Airways Scores Sky Cred

Japan's All Nippon Airways was caught off-guard by the enthusiastic response when it became the first carrier in the world to fly the long-awaited Boeing 787 Dreamliner, a boon as the airline aims to strengthen its brand internationally.

Full Article
William and Kate: Elevating the Royal Brand

William and Kate: Elevating the Royal Brand

William and Kate quietly leading the modernization of the British monarchy, a brand that has been reinventing itself since the first William sat on the throne in 1066.

Full Article
AKB48 Takes Equal Parts Choir, Slumber Party and Beauty Pageant, Mixes Well

AKB48 Takes Equal Parts Choir, Slumber Party and Beauty Pageant, Mixes Well

The 60-plus-member girl group known as AKB48 is based on the premise of "idols you can meet every day." And they are all over Japanese media.

Full Article