Big In Print
Hottest Global Brands
Tiny Playmates Help Lego Group Rebuild
December 05, 2011
The Danish company is on pace to produce 320 million Minifigures this year, 50 million more than in 2010. They are major contributors to a comeback story in which sales rose 25% in first-half 2011.
After Decades of Effort, Jagermeister Lands on Top 10 List of Premium Spirits
December 05, 2011
Jagermeister is No. 8 on Impact Databank's Top 100 Premium Spirits List this year, just behind megabrands such as Smirnoff, Bacardi, Absolut and Johnnie Walker, and ahead of better-known products such as Bailey's, Gordon's and Jim Beam.
Majolica Majorca Sets Out to Prove Every Woman Can Be a Princess
December 05, 2011
Even the name of Shiseido's cosmetics brand aimed at young women is supposed to evoke a fairy spell.
Racy Approach Brings Axe Full Control Sweet Victory in Latin America
December 05, 2011
Thanks to a 'Premature Perspiration' campaign out of Ponce, Buenos Aires, sales of Axe antiperspirants rose by 11.7% in Argentina, a striking performance for a brand that is already a market leader.
Rock in Rio Connects Music Lovers and Advertisers
December 05, 2011
This year's weeklong music festival, in late September, drew 700,000 people-55% of them from outside Rio-and a horde of marketers. The eclectic mix of headliners included Shakira, Rihanna, Katy Perry, Coldplay and Metallica,and Brazilian stars such as Milton Nascimento.
Chinese Fast-Fashion Giant Vancl Wields e-Commerce Savvy
December 05, 2011
Vancl offers products that are less fashion-forward than those at H&M and Uniqlo. But its prices are a big draw for Vancl's following of young urbanites. And it's China's largest apparel retailer, according to iResearch.
Moshi Monsters Enter Real World to Become Global Marketing Marvel
December 05, 2011
The online social-gaming network that aspires to be a Facebook for kids, already has more than 50 million players around the world and one signing up every second, but it's just getting started.
All Nippon Airways Scores Sky Cred
December 05, 2011
Japan's All Nippon Airways was caught off-guard by the enthusiastic response when it became the first carrier in the world to fly the long-awaited Boeing 787 Dreamliner, a boon as the airline aims to strengthen its brand internationally.
William and Kate: Elevating the Royal Brand
December 05, 2011
William and Kate quietly leading the modernization of the British monarchy, a brand that has been reinventing itself since the first William sat on the throne in 1066.
AKB48 Takes Equal Parts Choir, Slumber Party and Beauty Pageant, Mixes Well
December 05, 2011
The 60-plus-member girl group known as AKB48 is based on the premise of "idols you can meet every day." And they are all over Japanese media.
