October 28, 2010
NEW YORK (AdAge.com) -- Coca-Cola may be ubiquitous with billion-dollar soda brands that appeal to the masses, but it's betting the next big thing could be decidedly more niche.
October 28, 2010
NEW YORK (AdAge.com) -- It was arguably one of the riskiest marketing campaigns of all time: So how, exactly, did Domino's get its "Oh Yes We Did" campaign, which touted a revamp of pizza by admitting the previous version was terrible?
December 04, 2009
NEW YORK (AdAge.com) -- Can you imagine a business card or a print magazine page that can actually send an e-mail or facilitate the transaction of an online sale? Those are concepts that Livescribe CEO Jim Marggraff is working on. The company's Pulse Smartpen -- which is a real pen containing a full-powered, internet-accessing computer -- is a tool that makes such actions conveniently possible. And the growing popularity of the under-$200 device among college students is creating a significant national audience for new sorts of print-based digital experiences.
November 13, 2009
NEW YORK (AdAge.com) -- The fourth-annual Advertising Age/Creativity Idea Conference drew nearly 275 attendees listening to a colorful lineup of speakers ranging from a rap star to successful restaurateur to senior curator at the world-famous Museum of Modern Art. Here are 10 practical takeaways from their inspiring journeys into the business of creativity.
November 02, 2009
YORK, Pa. (AdAge.com) -- The beer you drink says a lot about you -- even before you've had a few too many.
October 28, 2009
In pursuit of the myriad ideas that now encompass design, MoMA's Paola Antonelli and her team scour the globe for innovative projects and thinkers and dip in and out of what would be considered the traditional design world. It's this curatorial touch that can be applied to our wider experience, and is the subject of her talk at the Idea Conference on Nov. 12 at Terminal 5 in New York.
October 21, 2009
Kickstarter co-founder and CEO Perry Chen talked about his experience in a visit to Ad Age/Creativity the other day and in this video shares thoughts about the service, how it's doing so far, and what traits winning projects share. Moreover, Mr. Chen and Kickstarter have big plans for how brands can get involved that will be discussed at the can't-miss Idea conference.
October 13, 2009
Memes are the ideas, symbols or practices that naturally spread throughout a culture. The new opportunity marketers have now is to apply the study of memes (or, memetics) to how they create messages for their clients, and how they introduce these to consumers.
October 12, 2009
NEW YORK (AdAge.com) -- Who knew pictures of cats with funny misspelled captions would evolve into one of the bigger indie blog networks in the world? Perhaps Ben Huh, CEO of Cheezburger Network did.
October 12, 2009
BATAVIA, Ohio (AdAge.com) -- Managing a brand has always been a slightly odd concept, given that consumers are the real arbiters of brand meaning, and it's become increasingly outmoded in today's two-way world. That's why a new report is going to recommend changing the name "brand manager" to "brand advocate," and fundamentally changing marketer organizations in response to the onset of the digital age.
November 03, 2008
The third-annual Advertising Age/Creativity Idea Conference took place Oct. 30 at New York City's Terminal Five. The customary eclectic mix of speakers was on hand. So were more ideas than could fit in an electric car.
October 30, 2008
NEW YORK (AdAge.com) -- Like all those low-priced laptops that are coming out on the market lately? Thank One Laptop Per Child and its founder Nicholas Negroponte. And if history repeats, prices will go much, much lower.
November 19, 2007
NEW YORK (AdAge.com) -- Last week's second annual Idea Conference brought together a number of creative thinkers from both inside and outside the marketing industry. Some of the video highlights include David Droga's comments on the "laziness" of the ad agency business, a spotlight on the man who created the wildy popular viral hit WillItBlend.com, and Facebook's COO discusses why users "love" the social network's new ad strategy of linking commercial messages to personal interactions.
November 13, 2007
Get your right brain in shape -- this Thursday. Admittedly we're not sure whether you can re-train your brain to be more creative. And even if it was possible, could you do it in a day? We do, however, know someone who can answer such questions and he'll be appearing at this year's Idea Conference, set to take place at New York's Nokia Theater on Thursday. Dr. Mark B. Eisenberg is the chief of neurosurgery at North Shore Long Island Jewish Health System, and he'll be answering the question of whether some people are fundamentally more creative than others in a one-on-one with Matt Scheckner, consiglieri, Yahoo.
November 19, 2007
NEW YORK (Adage.com) -- Most people would assume cellphones get in the way of learning. David Droga is betting they can help.
November 12, 2006
Sit under the kitchen table. That was by far the best advice handed out at the Idea Conference -- a highly successful (even by objective standards, not just my biased ones) joint venture Ad Age and Creativity held earlier this month in New York. Find out why.
November 05, 2006
NEW YORK (AdAge.com) -- Watch excerpts from the proceedings of the one-day Idea Conference that explored the latest trends and developments in the world of marketing communications creativity. The sold-out event took place at the New World Stages in the heart of Manhattan's theater district.
November 05, 2006
NEW YORK (AdAge.com) -- More than 550 people gathered in New York for Advertising Age and Creativity magazine's inaugural Idea Conference last Thursday. Here are a dozen big ideas from the day.
November 02, 2006
NEW YORK (AdAge.com) -- Relying on a "Dilbert" cartoon to soften the blow of an at times harsh condemnations of ad industry practices, David Jones, CEO of global agency network Euro RSCG Worldwide, said that rather than talking about how to redefine creativity in a fast-changing world, "we should just get on and do it."
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