Big In Print
January 11, 2013
Expect more Facebook ads and gifts, and reality to set in for startups.
January 11, 2013
The mobile-app economy is growing exponentially, with wireless-industry trade association CTIA predicting it will generate nearly $50 billion in revenue by 2016.
January 11, 2013
Publishers that take the time to help advertisers analyze content campaigns beyond vanity metrics, as well as produce content that incorporates a brand's values in smart and subtle ways, will take a bigger piece of the pie.
January 11, 2013
Focus is the new black, with "fewer" and "bigger" the key words for big household and personal-care players.
January 10, 2013
Branded experiences are still on the rise, while production will be streamlined.
January 10, 2013
Small, fast-casual health-food chains continue to pop up, and meat might just be going out of style.
January 10, 2013
The social-data pipes are closing, and Facebook can't go without accepting the industry's privacy program much longer.
January 10, 2013
Non-alcoholic beverages have many challenges ahead, and video-game and entertainment marketers continue to face scrutiny in the wake of the Sandy Hook school shooting.
January 09, 2013
Beer discovers its feminine side, while soda companies will push more low-calorie line extensions.
January 09, 2013
Expect more experimentation with QR codes, text to buy, and shoppable ads.
January 09, 2013
Will China become the world's biggest E-commerce market by 2015?
January 08, 2013
With each decade, the marketing role has become more integral to the organization -- and more complicated.
January 08, 2013
In 2013, look out for more second-screen entertainment integrations and a Big Four network to take on total audience measurement.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
