November 26, 2012
With booze drinkers demanding more variety than ever, marketers that don't move quickly fall behind. Beam Inc. has moved faster than most.
November 26, 2012
American Express has mastered the art of service in more ways than one. Instead of having customers come to it, it's reaching out to them --wherever they are.
November 26, 2012
Chipotle has regarded traditional marketing as largely irrelevant for its needs. But the one TV buy it made this year garnered more attention than most marketers ever dream of getting.
November 26, 2012
After making the U.S. a global priority and lab for some of its key digital innovations two years ago, L'Oreal is reaping the rewards of that strategy.
November 26, 2012
Though it wasn't an official Olympics sponsor, Nike stole the show at the London Games with a neon-colored shoe, proving that effective ambush marketing need not be inelegant.
November 26, 2012
Despite a late start in the foam segment, Serta has overtaken industry leader Sealy for overall U.S. brand leadership after 40 years of trying.
November 26, 2012
State Farm used to be known as the quiet, reliable brand in the insurance category. But it's now in a better state -- being heard with a new logo, new tagline, a little chaos and the Discount Double Check.
November 26, 2012
It was Under Armour's decision to go into business with the country's most popular and powerful sports league that helped propel the upstart athletic company to the next level.
November 26, 2012
Shareholder-owned investment firm Vanguard has a laser-like focus on making sure every part of the business carries its weight, including advertising.
November 26, 2012
It took a Frenchman to restore Motor City pride in a bankrupt Chrysler with a series of campaigns that resonated across America and lifted sales an astounding 37%.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
