October 18, 2010
NEW YORK (AdAge.com) -- Call it a comeback. Ford's got its product lineup in order and a fresh step in its messaging. Chief Marketer Jim Farley and team have led a marketing turnaround while building on agency relationships that have been around since the Model T.
October 18, 2010
YORK, Pa. (AdAge.com) -- Apple's influence on business models across industries from music and computing to entertainment and advertising, along with its impact on popular culture, media and, of course, marketing, has been indelible.
October 18, 2010
NEW YORK (AdAge.com) -- The brilliance, of course, is in its simplistic message. No matter how it's said, no matter how it's presented, this is what the consumer hears from Southwest Airlines. "We don't charge for baggage. Other airlines do."
October 18, 2010
NEW YORK (AdAge.com) -- Often, the smartest marketing is the most patient marketing. Just ask Atlanta-based chicken chain Chick-fil-A, which enjoys the kind of rabid following every restaurant brand dreams about but only rarely achieves.
October 18, 2010
NEW YORK (AdAge.com) -- What a difference a year makes. Last year, PepsiCo found itself in the headlines for all the wrong reasons. This year the snack and beverage giant has hit its stride.
October 18, 2010
NEW YORK (AdAge.com) -- After double-digit lifts in same-store sales, Domino's has demonstrated for all marketers that it's OK to acknowledge when something is broke so that you can assure consumers you'll fix it.
October 18, 2010
Our pick for Marketer of the Year went to Ford, a comeback story for the ages. But you disagreed, voting in Southwest for its commitment to customer service and making its free-checked-bags policy a rallying cry.
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