November 23, 2011
Just what is the future for branded content? At Ad Age's ME: Media Evolved Conference in New York last week former Ad Age Editors Jonah Bloom and Scott Donaton discussed their views of the space.
November 23, 2011
See the editors, publishers, broadcasters and marketers who won Ad Age's Media Vanguard Awards for creating next-generation media. They accepted their trophies at Media Evolved.
November 22, 2011
See the editors, publishers, broadcasters and marketers who won Ad Age's Media Vanguard Awards for creating next-generation media.
November 15, 2011
Speaking at Ad Age's Media Evolved conference in New York today, Facebook's manager in charge of strategic media partnerships, Andy Mitchell, told the audience The Guardian's Facebook app had a million installs in the first month and Yahoo News reported 2 million installs as of Nov. 2.
November 15, 2011
At Ad Age's Media Evolved conference, Nick Denton said the problem isn't internet trolls but boring people who simply don't contribute anything of value to the discussion.
November 15, 2011
If you're a startup, sorry, but PepsiCo is not your monetization strategy. Your partner? Sure. Your adviser? Absolutely. Shiv Singh, the global head of digital for PepsiCo Beverages, delivered that message loud and clear during Ad Age's Media Evolved conference in New York.
November 15, 2011
Conservative commentator and media entrepreneur Glenn Beck has advice for both content providers and advertisers: the former needs to give viewers more control over content, and the latter needs to believe in their brands enough to pitch to anyone without fear of political fallout.
November 15, 2011
The 'Zombie Boy' viral video campaign for one of L'Oreal's smallest brands shows the company can also go the low-budget route to generate awareness.
November 15, 2011
Josh Quittner spent 26 years working for traditional publications. Now as editorial director of Flipboard, the iPad app that curates content from user's social feeds into a digital magazine-style experience, Mr. Quittner is adamant about not losing the beauty of print advertising in the transition to digital.
November 15, 2011
The exchange is the latest in a trend that's seeing similar private offerings pop up across the digital media landscape.
November 14, 2011
We were dazzled by the wide range of innovative submissions, and we're delighted to share the winners with you here. The Creators Project (shown) wins Marketer-as-Media Spotlight honors.
November 14, 2011
USA Network's "Burn Notice" digital graphic novel won an MVA in the Broadcast to Digital category, along with "Late Night With David Letterman," MTV and others.
November 14, 2011
The Cosmopolitan Hotel in Las Vegas won an MVA in the Marketer-as-Media category, along with The Studio at Conde Nast, Fab.com and others.
November 14, 2011
Spin, Time, Wired, The New York Times and others won Print-to-Digital MVAs this year. And don't forget Martha Stewart's egg-dyeing app.
November 14, 2011
GetGlue's entertainment check-in service earned MVA honors in the Digital Native category, along with Slate, Longreads and others.
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