Big In Print
Media Mavens
Media Mavens: Robin Steinberg, MediaVest
October 17, 2011
To account for the digital shift in the media landscape, Robin Steinberg, MediaVest exec VP-director of publishing investment and activation, has helped assemble a new structure and standard at the agency in which there are fewer silos among practice groups.
Media Mavens: Greg Murtagh, Triad Retail Media
October 17, 2011
"The big breakthrough," said the early digital guru and current CEO, "was when we started to attract incremental dollars to the retailer."
Media Mavens: Mark Wright, AT&T
October 17, 2011
Mark Wright, who was named AT&T's VP-media and sponsorships this past summer, said the move from Anheuser-Busch wasn't about climbing the corporate ladder. It was "about the opportunity at AT&T," he said.
Media Mavens: Angela Steele, Ansible
October 17, 2011
In six months at the top of Mediabrands' Ansible, Angela Steele has put the mobile agency once rumored to be closing back on the map.
Media Mavens: Jim Price, Empower
October 17, 2011
Jim Price is a decided contradiction to that old adage that "the first generation creates and the second preserves."
Media Mavens, Jean Rossi, Fox Broadcasting Co.
October 17, 2011
To sell ads for "X Factor," Jean Rossi tried to preserve Fox's advertising relationships while also quietly using lessons learned from "American Idol" to devise new ideas.
Media Mavens: Heather Oldani, McDonald's
October 17, 2011
Heather Oldani, director-U.S. communications, McDonald's, says the fast feeder is now "going out there and listening, in a very open and transparent way, to conversations about the brand" on social media.
Media Mavens: Sue Kroll, Warner Bros.
October 17, 2011
Warner Bros. exec Sue Kroll has helped steer the studio to a box-office lead every year since she became marketing chief in 2008, partly by finding fresh ways to pull consumers toward each big release.
Media Mavens: Ross Levinsohn, Yahoo
October 17, 2011
Ross Levinsohn, exec VP-Americas, is the internal candidate with the best chance of shaping a positive future for Yahoo.
Media Mavens: Lisa Hsia, Bravo
October 17, 2011
Bravo head of digital Lisa Hsia is trying to find a cure "empty-box syndrome," a problem affecting the millions of Bravo TV fans who like to keep up with their favorite reality-show stars on social media but need something to fill that space.
Media Mavens: Eric Hadley, Bing
October 17, 2011
if you've attended a glitzy Bing event, you've likely seen Eric Hadley. But ask those who know Mr. Hadley, general manager for Microsoft's search engine, about the perception of him as a party boy, and they tell you it's a misconception.
Media Mavens: Greg Castronuovo, OMD West
October 17, 2011
There's lots of new business to toast over drinks at the surfboard bar in OMD West's L.A. office. And much of that success can be chalked up to Greg Castronuovo, president, OMD West.
Media Mavens: Eddy Cue, Apple
October 17, 2011
Eddy Cue one of Steve Jobs' longest-serving and most-trusted deputies, and is part of a brain trust thrust into the spotlight in Apple's post-Jobs era.
Media Mavens: Robert Kyncl, Google
October 17, 2011
If Google is to compete in the platform wars, be it YouTube on TV screens or Android on tablets and phones, it will need content, and that's where former Netflix exec Robert Kyncl comes in.
Media Mavens: Christian Juhl, RazorFish
October 17, 2011
When Publicis Groupe acquired Razorfish, it not only got hundreds of millions in revenue from digital advertising, it also got a new way to look at media that, so far, has been raking in new business.
Media Mavens: Luis Di Como, Unilever
October 17, 2011
Luis Di Como, Unilever's senior VP-global media, sees the addition of digital media making global media efforts much more possible.
Media Mavens: Julie Eddleman, P&G
October 17, 2011
Julie Eddleman came to her post as director, North American media, at Procter & Gamble Co. last year after overseeing such things as shopper marketing and branded content. And she's certainly aware of how digital media is reshaping everything.
Slideshow: Scenes from the 2011 Media Mavens Luncheon
December 06, 2011
More than 400 gathered to toast this year's honorees. Here's a look at the festivities.
Slideshow: Scenes from the 2011 Media Mavens Luncheon
December 31, 1969
More than 400 gathered to toast this year's honorees. Here's a look at the festivities.
