Big In Print
Media Mavens 2009
Michael Donnelly
September 21, 2009
NEW YORK (AdAge.com) -- Three years ago Coca-Cola was pilloried in social-media circles for its chilly response to the Diet Coke-Mentos videos. Today it stands out as a big marketer who "gets" social media. One big reason for the change: Michael Donnelly, group director of worldwide interactive at Coca-Cola.
Liz Cahill
September 21, 2009
NEW YORK (AdAge.com) -- Few marketers can say they got their start on the factory floor. But that's exactly where Liz Cahill, VP-marketing and communications for Lee, began her education, back in 1989.
Marc Fonzetti
September 21, 2009
BATAVIA, Ohio (AdAge.com) -- Marc Fonzetti led a shift of around 5% of Reckitt Benckiser's considerable TV ad budget into online video, with that $20 million making it overnight likely the biggest spender in the space.
Susan Jones
September 21, 2009
CHICAGO (AdAge.com) -- As U.S. media director for the world's largest spirits company, Susan Jones is tasked with creating narrowly targeted media plans for all the brands in a staggeringly diverse portfolio.
Bill Tucker
September 21, 2009
NEW YORK (AdAge.com) -- With a balance of new business from the likes of Comcast and Wendy's, expanded relationships with existing clients and strong client work, MediaVest has moved to that next level as one of the major players in the media agency world under the leadership of Bill Tucker.
Paul Leys
September 21, 2009
NEW YORK (AdAge.com) -- OMD's Paul Leys has had a big hand in developing a lot of the most innovative and groundbreaking work the agency produces for clients such as Dockers, Showtime and Pepsi.
Tia Lang
September 21, 2009
CHICAGO (AdAge.com) -- With less than half of McDonald's media budget, Burger King is forced to come up with creative ways to get core users' attention. A big part of that is coming up with catchy digital concepts, the department of Tia Lang, Media & Interactive Director, whose hits in recent years include everything from "Subservient Chicken" to "Whopper Sacrifice."
Mark Stewart
September 21, 2009
CHICAGO (AdAge.com) -- After six months as VP-global media services, one of longtime agency hand Mark Stewart's primary observations is "it's easier to drive change from the inside."
Shiv Singh
September 21, 2009
Shiv Singh Singh's fingerprints at Razorfish are all over work from clients such as Mercedes, H&R Block and Victoria's Secret.
Matt Bond
September 21, 2009
NEW YORK (AdAge.com) -- Cable's model is under threat from the web and Madison "Matt" Bond, 47, is at the center of Comcast's bid to protect it.
Bob Bernstein
September 21, 2009
CHICAGO (AdAge.com) -- All told, Draftfcb's Bob Bernstein manages a team of 120 people that guides more than $1 billion in media spending.
Lucas Watson
September 21, 2009
BATAVIA, Ohio (AdAge.com) -- Many have tried getting Procter & Gamble Co. marketers to use more digital media over the years. Lucas Watson has set himself apart by succeeding like none before.
Nadine McHugh
September 21, 2009
NEW YORK (AdAge.com) -- Nadine McHugh deserves some admiration for her ability to nurture creative thinking at Mindshare and deliver innovative programs.
Alan Wurtzel
September 21, 2009
NEW YORK (AdAge.com) -- Alan Wurtzel is carving out a place for NBC Universal as a proponent of the theory that viewership of TV programs has to include activity that has very little to do with sitting down in front of a living-room boob tube.
Connie Fontaine
September 21, 2009
Connie Fontaine, 45, was challenged by her boss, Group VP Jim Farley, to devise a plan to build buzz and awareness six months ahead of the U.S. re-entry of the Ford Fiesta small car. The manager of brand content and alliances answered the challenge with Ford Motor Co.'s broad-reaching social media blitz for the car that started in May.
Fred Sattler
September 21, 2009
DETROIT (AdAge.com) -- This year was a watershed for Fred Sattler, Interpublic Group of Cos.' designated "car guy" on the pitch team to win the media accounts of Hyundai Motor America and affiliate Kia Motors America.
