November 29, 2010
From the start of her extraordinary career in media, Martha Stewart has embodied precisely the sort of multimedia vision that the MVAs were created to recognize. She was never just a print person or a broadcast person or a digital person. An integrated, multimedia approach has always been in the DNA of her trendsetting company.
November 29, 2010
The recording industry spent a decade watching pretty much all of their attempts to win in digital fail. Then came Vevo.
November 29, 2010
The web series "First Day" -- an eight-episode arc of four- to six-minute shows -- is "Styled by Kmart." It could be cheesy, but instead it's incredibly winning (and as smartly produced as anything you'd see on Nick or Disney Channel).
November 29, 2010
Given its obvious Apple affinity, Mac|Life magazine must have been tempted to rush an iPad edition together in time for the new device's introduction last spring. Not so.
November 29, 2010
The FT led the way for financial news blogs when it launched FT Alphaville in 2006; today, the blog is an example of how a free, online product can peacefully coexist -- even enhance -- the paid online and print products.
November 29, 2010
Most of the 2010 Media Vanguard Awards are for companies that are pushing cross-media boundaries -- moving into new media territory beyond their traditional strengths. But the MVA judges were so dazzled by a series of technological showcases submitted by ESPN that we decided to recognize the sports network for pushing into entirely new dimensions within its existing wheelhouse: broadcast.
November 29, 2010
There's often a temptation in using technologies like streaming video to, well, show off -- to position brands as shiny, happy players on the digital bleeding edge. But Rite Aid's "Giving Care For Parents" video series is sober, serious and utterly unflashy. Which makes it stand out all the more.
November 29, 2010
Unlike a lot of brands that simply show up on Facebook -- because every big marketer feels like they have to be there -- Walmart shows up and then engages, deeply.
November 29, 2010
With Ustream's broadcast app, suddenly anyone can broadcast video live from anywhere they can snag a data connection.
November 29, 2010
It can be hard for online media brands to convey a sense of humanity. For HowStuffWorks.com, which is packed with thousands of smart articles to appeal to your inner student, the solution has been to enable some of its best "teachers" to speak right to the class with an expanding audio and video podcast series available through a dedicated iTunes channel.
November 29, 2010
Remarkably, the ABC Player for iPad, which lets you watch full episodes of 20 popular ABC shows, was designed, built and launched in less than five weeks. And ABC was the first network to offer ad-supported full episodes on the iPad.
November 29, 2010
Target rolled out touch-screen kiosks in 1,000 of its stores this year, working with interactive agency Schematic to develop a tool for parents to educate themselves about Target's vast selection of gaming products.
November 29, 2010
By all rights, the Allstate Teen Driver website should be a bore. Its mandate is to educate 12- to 19-year-olds about stuff they don't really want to be educated on, including the challenges of learning to drive, the rules of the road and the risks of texting at the wheel.
November 29, 2010
For any intricate app that received a Media Vanguard Award this year, there are dozens that were too complex to work well, use easily or generally deliver on their creators' intent. So it's a pleasure to honor USA Today's iPad app, which delivers the news effectively but seemingly effortlessly.
November 29, 2010
Unlike some magazines' iPad editions, the Popular Mechanics app gracefully captures your attention again and again, neither letting you wonder what's going on online nor reminding you how good print already is.
November 29, 2010
The iPad app from Radio.com, a product of CBS Interactive Music Group, stands out for its above-and-beyonds, such as seamlessly serving up content from radio stations' websites. Ditto for the stations' Twitter feeds.
November 29, 2010
In what had to be one of the more beautiful virtual trade shows we've seen, Martha Stewart's Luxury Wedding Expo, held November 2009 to February 2010, drew 13,200 registrants and 29 ad partners.
November 29, 2010
If Rupert Murdoch wants consumers to pay for News Corp.'s expensive journalism, there aren't many better arguments than The Wall Street Journal's iPad edition.
November 29, 2010
Conde Nast is no stranger to creating ad experiences for marketers, but usually that means beautiful content for print or the web. Enter the iPad.
November 29, 2010
This app is such a pleasure to use, it makes the sometimes tedious job of photo research -- so central to creative departments in marketing and media shops -- into something approaching child's play.
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