2012 Super Bowl Coverage
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Mobile Marketing Guide 2008
To Reach Mobile Users, Make Your Marketing Useful
September 08, 2008
NEW YORK (AdAge.com) -- When it comes to mobile marketing, advertisers have not only a challenge but a mandate to create something useful for consumers, according to a panel of experts Advertising Age gathered to talk about the opportunities -- and potential pitfalls -- of reaching consumers on their phones for this Mobile Marketing Guide.
Why Google Sees Cellphones as the 'Ultimate Ad Vehicle'
September 08, 2008
In a conversation with Advertising Age, Google Mobile Product Manager Sumit Agarwal discussed why mobile is the perfect cloud-computing complement, how the phone is the advertising vehicle we go to bed with and why mobile is essentially a survival tactic for Google.
Want a Deeper Connection? Apps Are Where It's At
September 08, 2008
While many mobile marketers are focusing on creating SMS-text-alert programs with marginal impact and shallow mobile campaign sites, savvy marketers are realizing that mobile applications can be a great way to create significant lifts in brand affinity, brand recall and future purchase intent.
