November 02, 2009
Last year's cutbacks aside, P&G still spends more on marketing than any marketer in the U.S. or, for that matter, the world.
November 02, 2009
John Stratton was recently appointed marketing chief for Verizon's wireless business following a reorganization that eliminated his former role as the company-wide chief marketing officer.
November 02, 2009
Led by Simon Clift, who has deep international experience and expertise in personal care, Unilever been innovative, with such tacks as a "reverse upfront" where networks pitch plans for its brands.
November 02, 2009
With roughly 80% of AT&T's marketing budget allotted to wireless and CEO Randall Stephenson calling wireless the "priority of this business," it's a sure bet that Catherine Coughlin will increasingly focus on wresting market share away from competitors in the deeply saturated wireless market.
November 02, 2009
Led by Brian Perkins, J&J's marketing organization has been among the package-goods industry's most innovative players in branded content and digital marketing.
November 02, 2009
A Walmart that once failed to fully appreciate or wield its marketing power has lost those inhibitions under the leadership of Stephen Quinn.
November 02, 2009
The U.S. is the global beer industry's largest and most important profit pool, and Mr. Peacock leads the entity that dominates it with a market share of nearly 50%.
November 02, 2009
After four years at the helm of McDonald's venerable marketing machine, Mary Dillon has driven share gains and international expansion, and continued to grow the business as the rest of the fast-food industry has slowed and declined.
November 02, 2009
Bob Carter, head of the Toyota Division and a 28-year veteran of the company, kept the pressure on this year with a well-recalled blitz for the third-generation Prius hybrid.
November 02, 2009
Ford Motor Co., which did not take federal bailout loans, has been stealing share from its two cross-town rivals that did. Credit ex-Toyota exec Jim Farley, who has made Ford the rare carmaker investing in brand-building ads as of late.
November 02, 2009
Few mass brands spark the fervency and dedication Apple does, and the man responsible for it all is Steve Jobs.
November 02, 2009
L'Oréal vies for leadership with Procter & Gamble Co. in global beauty care, with the roughly $4 billion U.S. business remaining one of the keystones as the company.
November 02, 2009
Google is spreading its tentacles into many industries, including some beyond advertising, but all the important decisions are still made by the founders, along with CEO Eric Schmidt.
November 02, 2009
Joel Ewanick, VP-marketing, put the word out this year that Hyundai planned to be very aggressive when other carmakers were pulling back on advertising and brand-building.
November 02, 2009
Forget Pfizer's mega-merger with Wyeth that solidified its position as the world's No. 1 pharmaceutical company. Now the most important man in health care and pharmaceuticals works at No. 2: GlaxoSmithKline CEO Andrew Witty.
November 02, 2009
Reckitt Benckiser, or RB, as it's coming to be called, has earned respect by beating its global competitive set routinely in top-line growth for more than five years running, with Rob de Groot leading the way.
November 02, 2009
Honda stuck to its conservative approach to business in the economic maelstrom and managed to eke out a full-year global profit for the fiscal year ended March 31.
November 02, 2009
As retail's top spender, Macy's is a force in the marketing world, and Peter Sachse is pulling the strings.
November 02, 2009
Thanks to new celebrity lines, the opening of its first Manhattan location and upbeat marketing from Saatchi & Saatchi, one of the oldest names in retail, JCPenney, has managed to stay fresh.
November 02, 2009
Nike is the world's dominant footwear and apparel provider, and perhaps its most-accomplished digital marketer as well.
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consume... More
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn fro... More
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/... More
Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for m... More
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, St... More
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels... More
Marketing News, Intelligence & Conversation: Wherever You Go. Available on IOS, Android, WP7 and Blackberry.
