2012 Super Bowl Coverage
Instant Replay: See All the Super Bowl Spots Again and Again
Road to the Upfront 2009
Watch Clips of the Networks' New Shows
May 20, 2009
Wondering whether Kelsey Grammar and Patricia Heaton's return to prime time on ABC is promising? Looking to see what NBC has done with 'Parenthood'? Want a taste of Fox's 'Family Guy' spinoff, 'Cleveland'? Ad Age sibling TVWeek has video clips of next season's new entries.
As Upfront Talks Stall With Broadcasters, Buyers Eye Cable
June 09, 2009
NEW YORK (AdAge.com) -- To jump-start a stalled TV upfront marketplace, media buyers say they are considering doing business first with cable outlets and syndicators, which they hope will be more amenable to rolling back prices for recession-scared clients. But buyers may not find what they are seeking.
TV Upfront Standoff: Networks Want Up to be the New Up
May 29, 2009
NEW YORK (AdAge.com) -- While other media put forth that "flat is the new up," the nation's broadcast TV networks still want to believe that "the new up" will be -- of all things -- up. And that's caused a standoff in the TV upfront market in the week after the broadcasters presented their schedules for next season.
Memo to Buyers: We'll Wait ... You'll Pay
May 25, 2009
Dear advertisers, here's how we will once again get you to fork over a majority of your ad dollars to TV: We're going to be flexible this year.
Ad Age Picks the Best and Worst of the New Fall Lineup
May 25, 2009
Presenting Ad Age's annual wager on the new shows likely to succeed as well as those we hope not to see again next year.
Never Mind Online Video -- Networks Rally Around TV
May 25, 2009
NEW YORK (AdAge.com) -- The rise of Hulu, DVRs and Facebook and slipping ratings across the board have forced the networks to do something we didn't expect at this year's upfronts: make the case that TV still dominates.
Freeloader Searches for Shrimp
May 22, 2009
NBC, ABC and even William Morris sat out the upfront party circuit this year, but even in a recession, Upfront Week still hosted soirees on par with years past. Freeloader hit them all up this year (even the exclusive CW bash -- shhh!) and is proud to report there was not one cocktail shrimp to be found. In honor of that dearly departed upfront canape, we rank this year's bashes based on a scale of 1 to 10 shrimp.
Navigating New York City During Upfront Week
May 11, 2009
Ad Age's MediaWorks has put together this map of where Fox, ABC, CBS, the CW, ESPN and Turner Broadcasting are holding their presentations to ad buyers, as well as where to catch NBC's Comedy Showcase. Click one of the place marks for information on each network's presentation.
Turner Pushes Hard for Upfront Dollars
May 20, 2009
NEW YORK (AdAge.com) -- While Fox and ABC spent a good chunk of their upfront presentations defending broadcast's leading role in the media mix, Turner's TNT and TBS made the case for cable at their upfront presentation to advertisers at New York's Hammerstein Ballroom today.
CBS Sticks With Steady Stable of Shows
May 20, 2009
NEW YORK (AdAge.com) -- CBS will add only three new dramas and one new comedy to its 2009-2010 lineup, while adding "Medium," a show it has produced for the past few seasons for rival NBC, to its Friday-night lineup. Meanwhile, the CW will pick up three new dramas.
ESPN Integrates Video Player on YouTube
May 19, 2009
NEW YORK (AdAge.com) -- ESPN will become the first media company to integrate its own video player on YouTube on July 15, as well as the first network to offer pre-roll advertising on the video site. The deal was just one of the multiplatform milestones the sports cable network announced at its upfront presentation to advertisers at New York's Nokia Theater on Tuesday.
ABC Remains Optimistic on Upfront Spending
May 19, 2009
NEW YORK (AdAge.com) -- ABC executives remain confident that advertisers will spend a goodly amount on network TV, despite the difficult economy. The Walt Disney Co. network is out this week with a raft of new programming for which it's hoping to find advertiser support.
37% of High-Level Marketers Plan to Spend More in Upfront
May 19, 2009
NEW YORK (AdAge.com) -- Just in time for this year's TV upfront market, it looks as if there's some growing optimism among some high-level marketers.
25 Years for A&E, but Not Resting on Its Laurels
May 15, 2009
A&E Networks rang in its silver anniversary Thursday night with a party at New York's Rainbow Room atop Rockefeller Center, where the company screened a brief film spanning AETN's 25-year evolution and previewing A&E, History and Bio's upcoming schedules. Clocking in around 12 minutes, the presentation may have set a record for shortest upfront presentation of the year. But the company that includes History Channel and A&E is moving forward with programming using reality king Mark Burnett and "The Daily Show's" Jon Stewart.
Broadcast Upfront Could Be Down as Much as 20%
May 11, 2009
NEW YORK (AdAge.com) -- Early predictions for this year's TV-upfront market are grim. The betting on Wall Street is that the broadcast networks will see a 10% to 20% decline from the about $9.23 billion in commitments from marketers secured last year, which could mean the networks will be lucky to notch a take between $7.4 billion and $8.2 billion.
Upfront Not Working for You? Try Reversing It, Like Unilever
May 11, 2009
BATAVIA, Ohio (AdAge.com) -- For years, the TV-upfront market hasn't entirely worked for Unilever. But rather than exit like some, the company -- with the $499 million it spends on TV -- is looking to rewrite the rules and increasingly set the agenda with what it calls a "reverse upfront."
What's Wrong With How We Buy National TV
May 11, 2009
NEW YORK (AdAge.com) -- When the upfront finally moves this year, the seven executives who joined Ad Age for a roundtable discussion April 23 will each play a key role in the direction it takes.
NBC: Jay Leno Is Advertiser-Friendly, Willing to Do Live Commercials
May 04, 2009
NEW YORK (AdAge.com) -- NBC placed a new emphasis on scripted entertainment Monday as the General Electric broadcast network offered marketers and media buyers a peek at its lineup for the coming season, the first volley in what is likely to be an extended "upfront" sales season during a severe recession.
Here's a Word You Don't Hear Much in '09: Growth
May 01, 2009
NEW YORK (AdAge.com) -- Univision is hoping its message "Still growing!" will stand out in a U.S. ad market still mired in recession.
'What You're Watching' to Use Twitter, Facebook
April 29, 2009
NEW YORK (AdAge.com) -- With social networking at the forefront of its target demo's media habits for years now, it's a wonder MTV took so long to finally create the first live show to sync up with all the different platforms.
