Big In Print
Small Agency Awards 2009
Small Agency of the Year: Rockfish Interactive
September 14, 2009
NEW YORK (AdAge.com) -- Rockfish Interactive is a mix of technologists and marketing thinkers working on big brands like Walmart -- as well as Procter & Gamble, Tyson Foods and Hershey's -- in a place that has a simple, intimate, family feel. You might call it the agency of the future, except that its time is clearly now.
Small Agency Campaign of the Year: 72andSunny
September 14, 2009
CHICAGO (AdAge.com) -- Late in 2007, Nike came to Los Angeles-based 72andSunny with a problem: It had been losing traction with advanced players. What resulted was the kind of campaign that showed just what a small agency could aspire to.
Small Agency Awards: Editor's Note
September 14, 2009
Even in its first year, we believe the Small Agency Awards have served their primary purpose: to help Ad Age uncover some of the great but not enormous agencies that too rarely get recognition, and to celebrate some of their best work, which rarely seems to make it through the big awards-show machinery.
Small Agency Awards: Campaign of the Year Runners-up
September 14, 2009
From Secret Weapon's Super Bowl spot for Jack in the Box to McGarrah Jessee's covert music festival takeover for Shiner, these are Ad Age's runners-up for the 2009 Small Agency Awards' campaign of the year.
Small Agency Awards: McGarrah Jessee
September 14, 2009
NEW YORK (AdAge.com) -- McGarrah Jessee, the Small Agency Awards' Southwest agency of the year, handles everything from retail design and digital to brand ads for clients such as regional burger chain Whataburger, Texas-based Frost Bank and the near-national Shiner beer.
Small Agency Awards: Boone Oakley
September 14, 2009
NEW YORK (AdAge.com) -- From pretending to blow up a Ruby Tuesday to creating arguably the most talked-about agency website of the year, Boone Oakle, the Small Agency Awards' Southeast agency of the year, has found a cheeky groove and is sticking to it.
Small Agency Awards: Sigma
September 14, 2009
NEW YORK (AdAge.com) -- Sigma was formed back in 1986 with modest ambitions: to serve the business belt of Northern New Jersey with a lot of rather unsexy marketing collateral work. Nearly a quarter-century later, the Small Agency Awards' Northeast agency of the year has become a steward of at least one category killer, Panasonic Toughbook, and other national brands such as Famous Footwear and Hunter Douglas.
Small Agency Awards: They
September 14, 2009
NEW YORK (AdAge.com) -- Amsterdam creative agency They has exhibited both the small-shop creative dexterity that can transform unlikely media into ad canvas and the brand-steward chops to win big pieces of global business for ING and European business for Reebok Women's Running.
Small Agency Awards: Pocket Hercules
September 14, 2009
CHICAGO (AdAge.com) -- The Small Agency Awards' Midwest agency of the year Pocket Hercules aspires to use its big-agency experience without forcing clients to pay for big-agency overhead costs.
Small Agency Awards: Pereira & O'Dell
September 14, 2009
NEW YORK (AdAge.com) -- In 18 months, Pereira & O'Dell, Ad Age's Small Agency Awards Western agency of the year winner, has grown to 40 staffers plucked from places such as Wieden & Kennedy and Crispin Porter & Bogusky, and amassed a diverse roster of clients spanning from a global beer brand to a startup snack-food company.
Small Agency Awards 2009: Meet the Judges
September 14, 2009
While some of the judges for Ad Age's inaugural Small Agency Awards might be familiar to readers of the Small Agency Diary, here's a chance to meet the whole panel, led by jury co-chairmen Jeff Goodby and Alex Bogusky.
