May 11, 2012
Check out highlights from our inaugural event, which brought together the best minds in the media, social, brand and agency worlds.
May 10, 2012
When Stephen Colbert mercilessly mocked his sponsor, many people wondered whether that was the treatment Kraft had been looking for.
May 09, 2012
Sports fans, already some of the most engaged and talkative viewers, have a new platform in social media. "Sports tends to be perfect for this," said Bob Bowman, CEO of MLB Advanced Media.
May 09, 2012
TV programmers say that connecting talent and brands with fans makes good content better.
May 09, 2012
Facebook can help networks and brands extend chatter around big TV events, said Kay Madati, head-entertainment and media, global marketing solutions.
May 09, 2012
Bravo sees ratings lift for "social reruns" and marketers Capital One, Bing tap co-viewing apps to make the most of TV sponsorships.
May 09, 2012
Coca-Cola's social-TV experiment tied to the Super Bowl is "redefining" the company's marketing.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
