October 01, 2012
Ms. Olson's job is to draw to Oxygen young women who have more control than ever over when and where they consume the plethora of content available to them.
October 01, 2012
In 2010 Mr. Martin founded Scratch, a unit that consults with brands about connecting with consumers.
October 01, 2012
With his global leadership experience, Mr. Clark is in tune with the opportunities and challenges that exist in today's more complicated environment.
October 01, 2012
During Ms. Lyles' tenure, she's imported and exported global best practices and worked to build marketing capabilities across the company through social-media and mobile summits and in-store media forums.
October 01, 2012
Entertainment and content marketing have been part of Ms. Marquardt's professional life from day one, when she was a production assistant for Burt Reynolds on the ABC TV series "B.L. Stryker" for two years.
October 01, 2012
In a 30-year Procter & Gamble Co. career, Mr. Egasti was best known as the driving force behind the fabric- and home-care innovation binge that saw the launch of Febreze and Swiffer. Now at Catalina, he looks to bring the same spirit of innovation to media.
October 01, 2012
Ms. Laviz is working to help make digital central to the marketing of all P&G's 300 brands globally.
October 01, 2012
Over the past decade, when a big brand did something innovative in digital, there was a good chance Mr. Richman's name was attached to it.
October 01, 2012
Few "market research" executives are better prepared to try meshing online and TV-audience measurement than Ms. Mane.
October 01, 2012
"We're here to make the agencies smarter and faster," Mr. Unkel says. "But we don't want to be the folks sitting front and center with clients taking all the credit."
October 01, 2012
ComScore's chief research officer is working toward bringing TV measurement standards to the internet.
October 01, 2012
A typical day in the life of Mr. Snyder could spark some envy. One day he might be directing Kate Upton as she rolls around a couch on a shoot for SoBe, and the next day he's coming up with a highly disruptive social-media idea for Uniqlo.
October 01, 2012
Mr. Winter employs a mix of brashness and creativity in going after ad dollars from some of TV's most-desired live-sports properties, including the Olympics and Sunday Night Football.
October 01, 2012
"I'm passionate about people, giving them the ability to grow and clear direction on where they're going to be in their careers years from now," Mr. Ray said.
October 01, 2012
Ms. Boff is thinking about how to bring elements of the real-time strategy that fuels digital to TV, outdoor and even print, and making sure that all the elements of the marketing mix are connected.
October 01, 2012
The head of Kraft's new standalone grocery brand has already overseen 55 new brand strategies at the company.
October 01, 2012
Mr. Zimbalist is aiming not just to simply create new products, but to unearth new business models as well.
October 01, 2012
Chief program-policy officer develops programs, communications and marketing strategies for the nonprofit.
October 01, 2012
Director of media advertising built insurer's sports-marketing division from the ground up.
October 01, 2012
Mr. Steinberg has hitched BuzzFeed's wagon to the idea of social advertising. But can a digital-media company build a big business exclusively on custom campaigns?
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
