2012 Super Bowl Coverage
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Sports Marketing 2010
Pro Football Is One Game Major Marketers Want to Play (and Buy)
July 26, 2010
NEW YORK (AdAge.com) -- NFL corporate partners spend $1.5 billion every year in total advertising, promotion and merchandise around their respective deals with the NFL. And those deals range from $10 million to $15 million a year sponsorships, from the recent deal Papa John's cut to be the NFL's official pizza and what Procter & Gamble Co. spent last year to associate several of its brands with the league to some of the most whopping deals in sports.
Coke, P&G Find Consistency Wins Out for Global Sports Platforms
July 26, 2010
NEW YORK (AdAge.com) -- Increasingly, mega-marketers are finding that the best way to make pricey sports sponsorships worth their considerable cost -- and fend off well-executed ambush attempts -- is to connect every activity related to the sponsorship to one big idea.
Want to Score in Sports? Create a Connection
July 26, 2010
NEW YORK (AdAge.com) -- Michael Levine, co-head of CAA Sports, leads a unit that not only represents more than 500 of the world's most-famous athletes, but is also active in the areas of corporate marketing, broadcast rights and sports-property sponsorship sales.
Official Sponsors Score With World Cup
July 26, 2010
NEW YORK (AdAge.com) -- Americans might be slow in numbers to embrace soccer, but for advertisers, the recently completed FIFA World Cup was nothing short of a golden goal.
As College Football's TV Landscape Changes, Brands Still Find Marketing Opportunities
July 26, 2010
NEW YORK (AdAge.com) -- With the changes coming to college athletics, do the brands that advertise around it still fit into the changing landscape? Depends on who you talk to.
Why Brands Need to Better Optimize the Value of Their Sponsorship ROI
July 26, 2010
The field of sponsorship ROI has matured to help companies save money and build business -- something CEOs and shareholders all demand -- so why aren't more companies investing in consulting and research information to help optimize the ROI of their sponsorships?
