February 06, 2013
Edye Deloch-Huges notes that it felt like her farming heritage was left out of one of this year's most popular Super Bowl spots.
February 05, 2013
Fox has started initial outreach to advertisers about Super Bowl XLVIII, part of broader talks about sports.
February 03, 2013
Surrounded by overly excited family and friends might be great for watching football, but it's not the best way to study Super Bowl ads.
February 05, 2013
The ad with the biggest audience on Sunday apparently wasn't a paid commercial at all but a CBS promo. See the top 25 here.
February 04, 2013
Tension rose as a traffic surge choked access to the website where Coke had asked viewers to vote.
February 04, 2013
In the days leading up to the Super Bowl, Allstate talked glowingly about a "Mayhem" ad to run right after the game. But it never aired. Why not?
February 04, 2013
Actor and director Jon Favreau on the challenges -- and fun -- of making an ad with Samsung and 72andSunny.
February 04, 2013
An average of 108.41 million viewers watched the Super Bowl, nearly three million fewer than a year ago.
February 04, 2013
The car companies have assumed the majority of the burden of entertaining us, but Budweiser, Samsung, Coke and Tide steal the show.
February 04, 2013
From the Ad Meter to the Brand Bowl, Ad Age's dashboard of Super Bowl results.
February 04, 2013
Only one Super Bowl commercial can be The Buzziest.
February 04, 2013
The impressive early figures do not, however, include the half hour during which the game was blacked out.
February 03, 2013
Bud Light and Speed Stick bid on promoted tweets pegged to the term "power outage."
February 03, 2013
"The blackout is not our conversation to have," said Laura Houghton, senior social-media manager at Coca-Cola.
February 01, 2013
Astronauts, babies, astronaut babies: Get your full rundown of marketers' plans.
February 03, 2013
Badlanders, cowboys and showgirls grab a Pepsi Next between takes for their Coke Super Bowl commercial.
February 03, 2013
Samsung released its Super Bowl spot -- and a worthy follow to the hilarious teaser from last week -- hours before the game's kickoff.
February 03, 2013
On directing a sentimental Clydesdale spot and working in the shadow of the man who helped create the Super Bowl ad extravaganza -- his father Ridley Scott, director of Apple's '1984.'
February 01, 2013
As of Friday morning, the automaker has more than 11 million views on its "Wish Granted" campaign, including 3.2 million on a teaser video.
February 01, 2013
Using technology from Qualcomm to "listen" to the movie trailer will unlock special content for Trekkies.
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