Big In Print
Super Bowl
SNL Lets Clint Extend His 'Halftime in America' Ad for ... It's Chrysler, Right?
February 12, 2012
Clint Eastwood doesn't care whether Obama or Romney has the ball, just as long as it's not Santorum. What's this commercial for again?
Instant Replay: See All the Super Bowl Spots Again and Again
February 05, 2012
Ad Age has gathered all of the Super Bowl spots that ran nationally during the game in one place.
Chrysler's Olivier Francois Dishes on Getting Clint Eastwood in the Game
February 08, 2012
So how did Chrysler approach Clint Eastwood to star in its Super Bowl spot? Very carefully.
Does Pre-Super Bowl Buzz Last After the Game?
February 09, 2012
The advertisers enjoying the biggest buzz lift before the game were Volkswagen, GM, Acura, Audi and Doritos. In the days afterward, only Acura was still in the top five.
Viewers Really Like 'Halftime in America,' Don't Recall 'Chrysler' Part Quite as Well
February 08, 2012
Here's some cold comfort for Karl Rove: Super Bowl viewers liked Chrysler's "Halftime in America" ad, but they don't remember which brand it promoted quite so well.
Bridgestone Blames M.I.A., Not NFL or NBC, for Super Bowl Controversy
February 07, 2012
Don't look for Bridgestone Americas to sponsor M.I.A.'s next concert tour. A spokesman for the tire manufacturer said the rapper herself was responsible for the "offensive and very unfortunate" halftime incident.
Super Bowl Breaks Its Ratings Record Once Again
February 06, 2012
NBC's Super Bowl audience Sunday was the largest to watch a TV program in U.S. history.
Coke's Super Bowl Polar Bears Draw Bigger Crowd Than Expected
February 06, 2012
More than 600,000 people watched Coca-Cola's polar bears watching the Super Bowl, its commercials and the halftime show.
Super Bowl Super Review: Unlikely Car Commercials Race to the Top
February 05, 2012
In which Ad Age's Ken Wheaton reviewed the ads before the big game itself. Commence your screaming.
Is OK Go's Chevy-Sponsored Music Video One of the Best Product Placements Ever?
February 06, 2012
Yesterday OK Go expanded its incomparable viral-video oeuvre with "Needing/Getting," excerpts of which appeared in a Super Bowl ad for Chevy Sonic.
Will M.I.A's Flipped Digit Cast Pall Over Super Bowl?
February 06, 2012
Bridgestone, Super Bowl halftime sponsor since 2008, has reached out to the NFL and NBC over the behavior of rapper M.I.A. last night.
Ford Vs. Chevy's Super Bowl Spot: Is Any Publicity Still Good Publicity?
February 06, 2012
In the virtual realm of Super Bowl ads for trucks, the world nearly ended on Sunday. But the games between General Motors and Ford go on and on.
The 10 Super Bowl Commercials That Blew up the Biggest in Social Media
February 06, 2012
Bluefin Labs data pits a metrosexual British soccer star against Clint Eastwood in generating social-media reaction. And the winner is ...
Most Valuable Endorser of Super Bowl XLVI: Eli Manning
February 06, 2012
Eli Manning makes about $7 million annually in endorsements, about half of what Peyton Manning makes. Now that the younger brother has again led the Giants to Super Bowl victory, expect that to change.
Five Amazing Facts About Social Media and the Super Bowl
February 06, 2012
Last night's Super Bowl commercials generated more than 985,000 social-media comments -- more than the entire telecast of the 2011 Academy Awards.
Fresh Numbers: Honda Won the Super Bowl Before It Even Began
February 06, 2012
Automakers dominate the most-viewed Super Bowl ads on the web with Honda, VW, Acura and Audi earning more than 63 million total web views by Monday morning.
CMOs With Skin in the Game Tell Us How They Spent Their Super Bowl
February 06, 2012
With millions of ad dollars on the line, we had to ask, "Is it any fun at all to be a marketer in the Super Bowl?" The answer is, "Yes, as long as you can multitask."
Ford, Chevy Trade Barbs Over Silverado Super Bowl Ad
February 05, 2012
A snit developed today between the two brands over a Super Bowl ad for the Chevrolet Silverado pickup that shows a group of Silverado owners surviving the cataclysm supposedly predicted by Mayan culture for 2012.
Who's Buying What in Super Bowl 2012
February 03, 2011
It's the (nearly) final list: Close to 40 marketers, their creative and the agencies they used. That Teleflora ad basically promising sex for flowers, for example, came from an internal agency.
Is Madonna the Worst Choice Ever for a Super Bowl Halftime Show?
February 03, 2012
Ad Age has been working with Networked Insights, a social-media analytics company that advises brands and agencies on media planning, to track social sentiment surrounding Madonna.
