Big In Print
January 24, 2012
Not unlike the game itself, a big stage, big ambitions and big budgets combine for some memorable ads, as well as some memorable misfires.
January 23, 2012
The New York Giants' 20-17 overtime win over the San Francisco 49ers yesterday proved that live events can still assemble increasingly fragmented TV viewers into a massive audience. The Giants and Patriots' wins also gave marketers the Super Bowl they wanted most.
January 21, 2012
Ad Age talks to the people behind the pup-filled follow-up to Volkswagen's 2011 Super Bowl spot, "The Force."
January 19, 2012
The Chevy Game Time app is the latest example of marketers' effort to wring more value out of their Super Bowl buys by using digital and social media.
January 19, 2012
When it comes to the participants in next month's Super Bowl, the best matchup for marketers doesn't necessarily involve X's and O's, but rather dollars and cents.
January 19, 2012
Weeks before the kickoff for Super Bowl XLVI even takes place on NBC, CBS said it has already sold a few spots in next year's Super Bowl.
January 19, 2012
Volkswagen knows it's a favorite advertiser heading into game day, so it gives us a taste of what to expect on Feb. 5.
January 09, 2012
Whether they pushed the pop-culture envelope, captured consumer attitudes for a moment or forced changes in how the big game's ads are run, the following represent the commercials we think spurred the most movement.
February 06, 2012
Automakers dominate the most-viewed Super Bowl ads on the web with Honda, VW, Acura and Audi earning more than 63 million total web views by Monday morning.
February 03, 2012
Securing the services of a supermodel to wear minimal clothing is standard for a Super Bowl advertiser, but hiring her based on her social-media credentials is a sign of the times.
January 31, 2012
Lee Clow remembers Apple co-founder Steve Jobs' one direction for the legendary Super Bowl ad: "go make it great."
January 26, 2012
Audi today released its Super Bowl spots from Venables, Bell & Partners, San Francisco. In it, the car's signature headlights kill a bunch of camping vampires.
January 25, 2012
Cars.com has released the ad it's running during the Super Bowl. It's from DDB, Chicago, and it's a weird one.
January 18, 2012
Hyundai is expanding its bet on the ad time right before the Super Bowl, taking 60 seconds this year.
January 09, 2012
The sports-centric town is no stranger to hosting big events, and is currently getting ready for the biggest one of all. But when it comes to the Super Bowl, some marketers aren't ready for Indy.
January 09, 2012
After years of grinding out TV commercials that are increasingly brutish and short, advertisers seem to be going long. That trend is most evident in the Super Bowl broadcast to air Feb. 5 on NBC.
January 04, 2012
Can GM really integrate its cars into other marketers' Super Bowl ads? Here's why we're skeptical.
January 03, 2012
For an industry that prides itself on creativity, the requirements of Super Bowl success -- ads with maximum appeal -- seem almost destructively narrow.
January 03, 2012
More long-form commercials in this year's game should mean more epic Super Bowl spots.
January 03, 2012
NBC Universal sold its last ad berth for Super Bowl XLVI around Thanksgiving but is trying to resell time from two sponsors that changed their plans.
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