December 12, 2011
The company's Super Bowl berth is the first for Dannon -- and, it seems, for yogurt.
December 09, 2011
Century 21 has big Super Bowl plans -- a 30-second spot, plus 11 pre-game ads -- but chief marketing officer is keeping her cool, saying it's a good time to signal confidence in home ownership.
December 08, 2011
GoDaddy has won NBC's approval for scripts for its upcoming Super Bowl ads, the first time in eight big games that it hasn't gotten a rejection.
February 03, 2011
It's the (nearly) final list: Close to 40 marketers, their creative and the agencies they used. That Teleflora ad basically promising sex for flowers, for example, came from an internal agency.
January 27, 2012
The short-lived mystery about a Super Bowl ad teaser put up on YouTube Thursday may have been unraveled on Friday, when Jalopnik reported that Matthew Broderick's character, the sausage king of Chicago, would be central to a spot for the company's refreshed mini SUV, the 2013 CR-V.
November 11, 2011
Anheuser-Busch InBev is poised to back Bud Light Platinum with a Super Bowl ad, pouring major money behind the new higher alcohol version of Light, the brewer's biggest beer launch in at least two years.
November 07, 2011
Following its Super Bowl debut last year, the electronics retailer has once again purchased a 30-second spot in this year's game, with plans to focus on a new launch.
October 20, 2011
After years of pushing features and financials, Hyundai believes it can use its upcoming Super Bowl ads to forge a more emotional connection with consumers.
February 06, 2011
NEW YORK (AdAge.com) -- Thank god for Justin Bieber, Timothy Hutton, Best Buy, Groupon and CPB. And please bless Chrysler, Eminem and Wieden & Kennedy. No need to adjust your glasses. I just offered a small prayer of thanks that included Justin Bieber, an American automaker and a hot shop that's made me vow to never eat at Burger King again.
February 06, 2011
NEW YORK (AdAge.com) -- Did you miss one of the Super Bowl ads? Want to watch Chrysler's opus again, or do you just want to see the celebs, like Eminem, Bieber and Timothy Hutton? Never fear, Ad Age has gathered them all up and presents them here for your viewing pleasure. Watch them all as often as you like -- and don't forget to pick your favorites.
February 06, 2011
Over the past few years, you may have noticed fewer and fewer commercials featuring apes -- chimpanzees, in particular. That's a positive development, but the fact is there should be none.
February 06, 2011
NEW YORK (AdAge.com) -- In Lipton Brisk iced tea's Super Bowl spot, a Claymation version of Eminem hops from scene to scene describing his demands for doing commercials -- hot chicks, filming at his own house, recording his own songs. When a corporate exec tells him he can't rename the product, though, he tosses the buttoned-up suit off the roof and tells the audience, "See, that's why I don't do commercials." Except for that one of course -- and one for Chrysler -- in the Big Game.
February 06, 2011
NEW YORK (AdAge.com) -- Before this year's Super Bowl, it had likely been years since most Americans had seen a national TV spot featuring an ape. That's because chimpus commercialus and its kin, thanks to pressure put on marketers and ad agencies by animal-rights groups, are on the verge of extinction. But there are still reminders.
February 06, 2011
NEW YORK (AdAge.com) -- It's nice to have family. Super Bowl viewers today will see a commercial for The Daily, News Corp.'s new iPad newspaper, but that doesn't mean The Daily is suddenly boosting its $30 million launch cost by another $2.8 million to $3 million -- the price Fox sought for 30 seconds in today's game.
February 04, 2011
GM's Chevy brand is back in the Super Bowl with five spots for varying models including Cruze, Silverado and Volt. And the spots have already been made public on YouTube and on Chevy's Facebook page. You can see them all here. What do you think of them?
February 03, 2011
NEW YORK (AdAge.com) -- LivingSocial is ready to raise its profile, with a pre-game Super Bowl spot and at least one Oscars spot. The strategy is meant to further boost LivingSocial's visibility and support the group-buying site's aggressive 2011 growth plans.
February 08, 2011
NEW YORK (AdAge.com) -- Volkwagen's "The Force" spot was this year's Super Bowl commercial you liked best. Its performance for brand recall, though, wasn't as strong. See the full Nielsen lists of most-recalled and best-liked spots from this year's Super Bowl.
February 07, 2011
NEW YORK (AdAge.com) -- So much for concern over small-market teams: The Super Bowl continues to break its own ratings records.
February 07, 2011
NEW YORK (AdAge.com) -- Sometimes, some of the most notable Super Bowl ads come not from advertisers ponying up millions of dollars, but from the network airing the game. While Fox didn't top the stunt CBS pulled off during last year's Super Bowl -- lassoing David Letterman, Oprah Winfrey and Jay Leno in a single room -- the network did make some waves by offering previews of much-anticipated "X Factor" and "Terra Nova" while having some fun with promos for "House."
February 07, 2011
By game time Sunday, the VW spot had been viewed on YouTube in excess of 10 million times. That's very viral, very fast. Now maybe those views were dwarfed by the broadcast audience of 100 million or so, but you get a lot of extra credit for being sought out. I can't quantify the multiple for earned media vs. paid media, but it's certainly not trivial.
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