Big In Print
January 13, 2011
NEW YORK (AdAge.com) -- After dialing back last year's Super Bowl presence, when it used only four spots to advertise Doritos, PepsiCo is coming back to the game in a big way in 2011. In addition to the six spots already promised to Pepsi Max and Doritos for the "Crash the Super Bowl" contest, Ad Age has learned that the company has a seventh spot in the mix.
October 29, 2010
NEW YORK (AdAge.com) -- Advertising inventory in next year's Super Bowl has sold out, a Fox Sports spokesman said, confirming earlier press reports.
May 26, 2010
NEW YORK (AdAge.com) -- The caliber of marketer and marketing in the Super Bowl has declined with the economy in recent years. But as marketers' optimism grows, a more venerated class of advertiser might return to the Super Bowl.
February 06, 2010
NEW YORK (AdAge.com) -- Commercial time during today's Super Bowl on Fox has been sold out since October, but who's promoting which brands during the annual gridiron classic has only gradually become clear as game day approached. Marketers mixed it up, too: Pizza Hut backtracked on plans to run a commercial during the game itself, reverting to its usual pre-game strategy, while social discounting service Groupon found its way into the game after seeming limited to pre- and post-game advertising.
February 02, 2011
NEW YORK (AdAge.com) -- Less than a month ago, Groupon was shut out of the Super Bowl and was planning on only pre-game and post-game commercials. Now it has secured a single spot in Fox's broadcast of Super Bowl XLV this weekend -- an unexpected turn of events because the network sold out its ad inventory around the end of October.
January 28, 2011
Ad Age wants to know what your favorite Bud or Bud Light Super Bowl spot is.
January 18, 2011
NEW YORK (AdAge.com) -- Commercial time in the Super Bowl has been creeping up over the last decade, culminating in almost 48 minutes' worth of ads and network promotions during last year's game, according to a study of Super Bowl advertising from 2001 through 2010 by Kantar Media.
January 20, 2011
Each year it seems like everyone and his brother turns into an expert on Super Bowl ads, making lists that rank their top picks. But as a publication that speaks to marketing professionals, our audience really is composed of experts and we thought it would be interesting to see what you thought of ads past. So, in a series of polls in the days leading up to the game, we're going to let our readers vote. Today's focus: primates.
January 20, 2011
NEW YORK (AdAge.com) -- Meet the media buyer who's trying to cobble together a national Super Bowl spot from local buys and find a marketer to buy it from him. Competition from advertisers doing the same thing, however, and disapproval from Fox may block his plans from fruition.
January 24, 2011
Today we ask our readers which of Pepsi's Super Bowl spots was the best.
January 25, 2011
Ad Age wants you to vote for your favorite Super Bowl car ads.
January 25, 2011
NEW YORK (AdAge.com) -- According to a new survey, total consumer Super Bowl spending is expected to reach $10.1 billion, the highest in the survey's eight-year history. More people also plan to celebrate the event by throwing a party, attending a party or watching at a bar or restaurant.
January 25, 2011
LOS ANGELES (AdAge.com) -- Skechers wasn't quite ready for its first trip to the Super Bowl last year, but the company decided to take a chance when a hole in the ad lineup appeared just two weeks before the game. "We didn't have a spot ready, so we didn't throw a creative masterpiece on the game," CMO Leonard Armato recalled. This year, however, it's got Kim Kardashian at the ready.
January 26, 2011
Ad Age wants to know your favorite Super Bowl starring an animal that wasn't a primate.
January 26, 2011
NEW YORK (AdAge.com) -- In an interview with Ad Age, CMO Frances Allen dished on Denny's rationale for dropping out of this year's Super Bowl. Turns out the chain's marketing strategy is more scrambled eggs than eggs in one basket.
December 15, 2010
NEW YORK (AdAge.com) -- Pizza Hut will be making its first appearance in the Super Bowl, with one spot by Interpublic Group of Cos.' Martin Agency appearing in the first half of the game on Feb. 6, 2011.
June 07, 2010
NEW YORK (AdAge.com) -- Fox has sold as much as 80% of its ad inventory for the Super Bowl, according to a person familiar with the situation, a signal that advertisers are moving earlier than ever to secure good positions in TV programming that still has the power to secure a broad audience.
January 13, 2011
NEW YORK (AdAge.com) -- Used-car retailer CarMax has flirted with regional buys in past Super Bowl broadcasts, but come February, the marketer will make its first national splash in the big game with two 30-second spots, one in the second quarter and one in the third. Laura Donahue, VP-creative marketing and advertising at CarMax, chatted with Ad Age from the set to explain how CarMax was lucky to nab some of the last inventory Fox had available in the Super Bowl and why the company's confident that the media buy -- while expensive -- will be advantageous to the brand.
January 21, 2011
We ask Ad Age readers to vote for their favorite Super Bowl spots from Coca-Cola.
December 06, 2010
NEW YORK (AdAge.com) -- Although car ads have long been a staple of the Big Game -- the premier U.S. TV broadcast that commands as much as $3 million per ad -- 2011 is shaping up to be the biggest auto-ad showdown in recent memory.
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