January 20, 2011
CHICAGO (AdAge.com) -- Anheuser-Busch's Super Bowl advertising lineup will have a slimmer, more international feel this year. For the first time, A-B will plug an import in the big game -- premium Belgian brew Stella Artois. And instead of running nine ads over the course of five minutes, as it did last year, A-B will air five ads over three-and-a-half minutes.
December 03, 2010
NEW YORK (AdAge.com) -- Best Buy is making its first-ever appearance in the Super Bowl, to tout news it says will "revolutionize" retailing.
December 02, 2010
NEW YORK (AdAge.com) -- BMW North America is returning to the Super Bowl after a 10-year hiatus, as the car maker enters one of the busiest periods of launches in its history.
November 10, 2010
The future of marketing is a unified team effort in which three variables -- paid, earned and owned media -- sync, synergize and socialize. Listening is mission-critical and the ad copy from the get-go has to be engagement-worthy. So what does this have to do with the 2011 Super Bowl?
February 11, 2013
As a blackout delayed Super Bowl XLVII for more than 30 interminable minutes, CBS was left without a road map. Here's the play-by-play of how it handled it.
February 01, 2013
We'll eat 1.23 billion chicken wings this weekend, the National Chicken Council says. And that's actually down 1% from last year.
February 01, 2013
There's a certain art to casting and directing an ad in which a white guy from Minnesota breaks out into Jamaican patois in the office.
February 01, 2013
Many marketers make the mistake of assuming that potential customers want to be different or be the best, when they really just want to fit in
February 01, 2013
Heed our wisdom and you will feel the game the way Ray Lewis feels the National Anthem.
January 31, 2013
Carol Watson finds the spot funny, and thinks Tim Mahoney did his homework before releasing the ad.
January 31, 2013
Super Bowl favorites return to starring role in sentimental spot.
January 24, 2013
Geico, separately, has bought naming rights to the "stadium."
January 17, 2013
Every network uses the Super Bowl to promote other shows and corporate siblings, but CBS may have extra incentive.
January 14, 2013
Now that they've become an established part of the Super Bowl marketing playbook, social networks are looking to command more of fans' attention and maybe even a bigger share of TV ad dollars.
January 09, 2013
Kraft Foods Group is putting Mio in the Super Bowl, Ad Age has learned. The company will debut a 30-second ad for the beverage brand in the game's third quarter.
December 17, 2012
The consumer-products giant has been in the big game before but, perhaps surprisingly, Axe has not.
December 03, 2012
"This is not just any Super Bowl," said Steve Cannon, president-CEO of Mercedes-Benz USA.
June 19, 2012
While the company will still be known as the "Official Tire of the National Football League," it is shifting its focus from the halftime show it's sponsored since 2008.
May 30, 2012
The sales effort does not seem to have been hurt by a recent and surprising disclosure by General Motors that it would not advertise in the 2013 event.
May 18, 2012
Is General Motors making a point or acting under new pressures?
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