Super Bowl

Vote for the Worst Super Bowl Halftime Show Ever

Vote for the Worst Super Bowl Halftime Show Ever

Relive Fergie's Slash-aided waterboarding of the great "Sweet Child O' Mine" and marvel at a Tony Bennett/Patti LaBelle/Indiana Jones fantasia.

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Watch the Spot: Subway Buys First Super Bowl Ad Since 2005

Watch the Spot: Subway Buys First Super Bowl Ad Since 2005

For the first time since 2005, Subway is buying a 30-second spot in the Super Bowl. See it here.

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Old Spice Introduces Mysterious New Man in (Alaskan) Super Bowl Spot

Old Spice Introduces Mysterious New Man in (Alaskan) Super Bowl Spot

Old Spice hits the Super Bowl -- in Alaska -- with a spot out of Wieden+Kennedy, Portland, promoting the brand's new premium line.

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Watch Skechers' Super Bowl Spot: Man vs. Cheetah vs. Gazelle

Watch Skechers' Super Bowl Spot: Man vs. Cheetah vs. Gazelle

Skechers might help erase ad-industry memories of another Super Bowl shoe ad set on the savanna, the infamous 1999 effort from Just for Feet.

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Not So Chaste: See GoDaddy's Other Super Bowl Spot

Not So Chaste: See GoDaddy's Other Super Bowl Spot

GoDaddy's first pre-released Super Bowl ad was surprisingly tame. Not so much this one.

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See the Spot: E-Trade Brings Baby Back to Super Bowl

See the Spot: E-Trade Brings Baby Back to Super Bowl

E-Trade's world-weary investor baby is giving up the hedonistic life in favor of saving a pile of cash.

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See the Spot: Dunder Mifflin's Scranton-Only Super Bowl Ad

See the Spot: Dunder Mifflin's Scranton-Only Super Bowl Ad

Once-fictional company runs ad for actual paper products in local Pennsylvania market.

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Paul Rudd and Seth Rogen Brainstorm Samsung's Super Bowl Spot Without Saying 'Super Bowl'

Paul Rudd and Seth Rogen Brainstorm Samsung's Super Bowl Spot Without Saying 'Super Bowl'

Paul Rudd and Seth Rogen tease brand's Super Bowl spot

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Creativity Chat: Noam Murro, Director of Taco Bell's 'Viva Young' Super Bowl Ad

Creativity Chat: Noam Murro, Director of Taco Bell's 'Viva Young' Super Bowl Ad

In a special Super Bowl interview series, Ad Age talks to the directors behind some of the game's winning spots. Today, Ad Age talks to Noam Murro, the man behind Taco Bell's "Viva Young."

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Super Bowl Ratings Could Actually Drop This Year

Super Bowl Ratings Could Actually Drop This Year

There are signs that the Super Bowl may actually see viewers decline on Sunday, ending a three-year streak of new TV records.

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Caribbean Community: VW Super Bowl Ad Isn't Offensive -- Its Critics Are

Caribbean Community: VW Super Bowl Ad Isn't Offensive -- Its Critics Are

Caribbean group says ad actually honors Jamaican culture and that it should go on.

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Calvin Klein Goes to the Super Bowl

Calvin Klein Goes to the Super Bowl

Move over, David Beckham. Another hunk is aiming to out-flex you in the big game this year as Calvin Klein runs its own ad for men's skivvies.

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Super Bowl Advertisers Warming Up to Slots Late in the Game

Super Bowl Advertisers Warming Up to Slots Late in the Game

Advertisers used to try to avoid the fourth quarter of the Super Bowl. After the last couple of games, however, that may be changing.

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See the SodaStream Ad Banned from the Super Bowl

See the SodaStream Ad Banned from the Super Bowl

SodaStream released the Super Bowl ad that CBS rejected -- and the ad that will actually be running in the game.

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Watch A-B InBev's Beck's Sapphire Super Bowl Ad

Watch A-B InBev's Beck's Sapphire Super Bowl Ad

The Super Bowl's biggest advertiser has joined the crowd of marketers releasing ads early, a departure from its custom.

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'Whitney Did It, Too': Lip Syncing Not Knocking Luster Off Beyonce Halftime Show

'Whitney Did It, Too': Lip Syncing Not Knocking Luster Off Beyonce Halftime Show

There was a lot of negativity before Madonna's halftime show last year. The reception for Beyonce has been considerably warmer.

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Three Different Fantasies in Super Bowl Ads From Mercedes, Kia and Hyundai

Three Different Fantasies in Super Bowl Ads From Mercedes, Kia and Hyundai

Mercedes' Super Bowl spot evokes last year's Kia spot with Adriana Lima on a race track, but Kia's new ad takes a new direction.

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Allstate Bringing Mayhem to Super Bowl Postgame

Allstate Bringing Mayhem to Super Bowl Postgame

While no insurer will be actually in the Super Bowl, Allstate has purchased the first ad slot directly after the gun sounds and before the trophy ceremony.

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Watch the Spot: Pepsi Next Plans Massive Giveaway for Super Bowl Ad Debut

Watch the Spot: Pepsi Next Plans Massive Giveaway for Super Bowl Ad Debut

Pepsi is putting its newest product on the country's biggest stage with a massive giveaway tied to its Super Bowl spot.

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See the Latest Early Super Bowl Ads: Taco Bell, Toyota and Hyundai

See the Latest Early Super Bowl Ads: Taco Bell, Toyota and Hyundai

We've got the latest Super Bowl ad pre-releases here.

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