January 23, 2012
At the North American International Auto Show in Detroit, Ad Age talked strategy with Ford's Jim Farley, Audi's Scott Keogh, Chrysler's Olivier Francois and Hyundai's Steve Shannon.
January 20, 2012
The chihuahua is Yoda, of course. But who plays R2-D2 in VW's "The Bark Side"?
January 17, 2012
Bet you didn't think you'd see H&M in the Super Bowl ad lineup. The retailer has announced its first ad in the game, intended to introduce the David Beckham Bodywear collection.
February 16, 2011
NEW YORK (AdAge.com) -- Repetition and the reliance on a winning formula were the keys to success in this year's Super Bowl. And no, we're not talking about the Green Bay Packers' passing game or its tenacious blitzing defensive schemes.
February 09, 2011
The sorry state of advertising affairs was certainly on display at the Super Bowl ad fest. The few commercials that worked were simple and straightforward. They started with a basic premise about the product and they drove it home in a compelling and uncomplicated way. But way too many ads were so complicated and elaborate that I couldn't tell what the product was trying to get across.
February 07, 2011
This may sound almost un-American, but perhaps the time has come for Super Bowl stalwarts PepsiCo and Anheuser-Busch to take themselves out of this particular game.
February 07, 2011
NEW YORK (AdAge.com) -- Green Bay Packers quarterback Aaron Rodgers has often been mentioned in the same breath as Peyton Manning and Tom Brady when it comes to elite QBs in the National Football League. But now that he's led the Packers to the Super Bowl title and was named the game's Most Valuable Player, experts say he'll be joining Messrs. Manning and Brady among the game's elite endorsers as well.
February 07, 2011
NEW YORK (AdAge.com) -- Had your fill of Super Bowl post-game ad analysis yet? Ad Age is making it all easier to digest by compiling all the big studies and reports out there, so you can compare and contrast the opinions of various ad scribes, seers and scrutinizers. Are we missing one? Tell us about it and we'll include it if we think it has heft and punch.
February 04, 2011
A decade ago, when I was part of a team here at Fallon creating the Super Bowl spots for Electronic Data Systems, the culture around Super Bowl advertising was still "Loose Lips Sink Ships." We treated both "Cat Herders" and "Running with the Squirrels" with extreme secrecy until they aired. The new strategy for Super Bowl commercials, however, is all about letting the cat out of the bag.
February 04, 2011
NEW YORK (AdAge.com) -- In what may be a first for Super Bowl advertising, Chrysler intends to run a commercial approximately two minutes long, taking over an entire commercial break in the process.
February 03, 2011
Social media doesn't address the challenge of breakthrough. Having a Twitter account and a Facebook page is fine, but these tools will not attract people on their own. Similarly, a website is a passive vehicle -- people have to go looking for it. That's why, in a world where marketers struggle to get attention, the Super Bowl is more valuable than ever.
February 03, 2011
After more than a week of voting for your favorite Super Bowl spots of all time (or, in some cases, the spot created by your employer), we've come down to two finalists. Now you must choose a victor.
February 03, 2011
NEW YORK (AdAge.com) -- The advertising roster for the Super Bowl is fast becoming a game of musical chairs. While Fox has still sold all of its inventory for the game, some players and positions are changing quickly.
February 03, 2011
NEW YORK (AdAge.com) -- Some of the most inspiring ad work associated with the Super Bowl will only be seen on foreign shores. To make sure U.S. servicemen and women are aware of their right to vote in elections, the Department of Defense's Federal Voter Assistance Project is gearing up for a Super Bowl effort of its own -- except its public service announcement won't show up alongside ads from Pepsi, Coca-Cola or Budweiser.
February 02, 2011
NEW YORK (AdAge.com) -- Kraft Foods' Ritz crackers, General Motors' Chevrolet, Yum Brands' Pizza Hut, Ford Motor and E-Trade are among the marketers using the early hoopla to supplement their Super Bowl perches or participate in the Super Bowl without actually buying a $3 million commercial.
February 02, 2011
Ad Age's Super Bowl poll of readers is getting down to the wire. You've been voting for your favorites in multiple categories. Now it's time to vote for the best of the best. Yesterday, you voted among Creativity's top picks. Today, you'll vote among the "winners" from our previous polling.
February 02, 2011
There's still time to take additional steps to significantly increase odds of success -- or at least build sustained buzz -- around your Super Bowl spot. Here are 10 tips for building an integrated, cross-platform play.
February 01, 2011
NEW YORK (AdAge.com) -- The most popular game on mobile phones is coming to the biggest game on TV: 20th Century Fox is teaming up with Rovio's "Angry Birds" for a marketing partnership starting on Super Bowl Sunday, when a 30-second spot for the Fox animated film "Rio" will feature an embedded code directing "Angry Birds" players to a special level in the popular mobile game.
February 01, 2011
Ad Age's Super Bowl poll of readers is getting down to the wire. You've been voting for your favorites in multiple categories. Now it's time to vote for the best of the best.
February 01, 2011
NEW YORK (AdAge.com) -- Add characters from "Glee" and "House" -- and maybe the sight of a toothsome dinosaur or even Simon Cowell -- to icons from Budweiser and Pepsi on the list of commercial players you'll see if you watch the Super Bowl this Sunday.
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