Big In Print
January 31, 2011
NEW YORK (AdAge.com) -- Super Bowl watchers beware: This Sunday, about the only time you're going to be able to avoid General Motors' presence is when you're in the bathroom.
January 31, 2011
Ad Age wants to know what your favorite Super Bowl spot featuring a celebrity is.
January 31, 2011
LOS ANGELES (AdAge.com) -- Skechers President-CMO Leonard Armato caught up with CMO Strategy to discuss more plans for the year ahead, including a new Super Bowl spot with Kim Kardashian.
January 31, 2011
Gratuitous humor is -- gratuitous. So before you lay down $3 million to be in the Super Bowl, think beyond it. Brand and business results are what matter, period.
January 31, 2011
NEW YORK (AdAge.com) -- When Audi's ad debuts Feb. 6 during Super Bowl XLV in the first break in the game, it will contain a hashtag so viewers can follow conversations about the ad on Twitter. Will a majority of viewers have a clue what the symbol means? Probably not. But its mere presence is a sign that Super Bowl advertisers are tapping social media to extend their buy like never before.
January 28, 2011
Millward Brown Optimor study shows little relationship between Ad Meter rankings and sales effectiveness.
January 27, 2011
CHICAGO (AdAge.com) -- The deadpanning comic and former blue-collar sitcom mom Roseanne Barr will star in Snickers' Super Bowl ad this year, replacing the universally loved Betty White, whose appearance in last year's ad made it one of the most heralded Super Sunday spots of 2010.
January 26, 2011
Ad Age wants to know what you think is the worst Super Bowl ad of all time. Sure there have been lots of bad ones over the years, but these stood out.
January 10, 2011
NEW YORK (AdAge.com) -- With a swift talk-to-the-($6 billion)-hand, Groupon turned down an acquisition offer from Google. But as it eyes more global markets and aims to connect with a wider swath of consumers -- while also fending off mounting competition from the likes of Living Social and other daily-deal clones -- Groupon is turning to Madison Avenue. In the coming weeks, expect to see the social e-commerce trailblazer make its foray onto TV, including pregame spots in the Feb. 6 broadcast of Super Bowl XLV.
September 20, 2010
NEW YORK (AdAge.com) -- Blue-chip advertisers that managed to kick the Super Bowl ad habit in recent years are suddenly flocking back to it with a vengeance, as if it were some wonder drug from which one cannot easily be weaned.
September 15, 2010
NEW YORK (AdAge.com) -- After a year-long hiatus, Pepsi is coming back to the Super Bowl with three 30-second spots supporting Pepsi Max, and will be taking a page from sibling Dorito's playbook with a "Crash the Super Bowl" campaign.
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