January 29, 2013
Forget what the pundits say. Women have similar tastes as men -- and they're more likely to share your spots.
January 28, 2013
Axe has released its upcoming Super Bowl spot, part of a promotion offering to send consumers to space.
January 25, 2013
SodaStream, a mainstream advertiser that some time ago purchased a spot in the game's fourth quarter, said this wasn't a PR gambit.
January 28, 2013
First, there were Venus and Serena Williams. Then Peyton and Eli Manning. Will NFL coaches Jim and John Harbaugh be sports' next big sibling endorsement duo?
January 25, 2013
Research in Motion said it will air its first Super Bowl ad, a 30-second spot for the soon to be released BlackBerry 10 smartphone.
January 25, 2013
The Super Bowl is less than 10 days away. So are the floodgates open now?
January 24, 2013
Colligent found strong brand affinity between Pepsi and Budweiser fans. But a Pepsi-Taco Bell pairing might have made more sense.
January 24, 2013
User-generated Super Bowl commercials seemingly peaked in 2007, but Doritos has stuck with the tactic -- to surprising effect.
January 22, 2013
CareerBuilder is calling an end to its Super Bowl monkeyshines, sitting out of the game for the first time since 2005.
January 22, 2013
Soda giant is building a game around its first-half 60-second spot; results of consumer voting will decide post-game ad.
January 16, 2013
CBS's Super Bowl broadcast will be invaded in parts of the country by the AMC zombie drama "The Walking Dead."
January 15, 2013
David Letterman may be gearing up for a third surprise appearance promoting CBS during the Super Bowl.
January 15, 2013
Ad Age talks with the brains behind the game-day entertainment to find out who they are, how they watch and what they'll be stuffing their faces with.
January 14, 2013
As advertisers seek more bang for their $4 million with Twitter and YouTube, they compromise the element of surprise -- and risk blending in.
January 11, 2013
Paramount Farms hopes to throw its pistachios in the face of salty-snack champion Frito-Lay.
January 11, 2013
New brands Budweiser Black Crown and Beck's Sapphire are getting half of six spots, while the Clydesdales are coming back for regular Bud.
January 10, 2013
Unilever is linking its first Super Bowl commercial for Axe to a chance to win a trip to space.
January 08, 2013
The automaker, which got attention in the last Super Bowl with its "Halftime in America" Clint Eastwood spot, is returning to the game, according to people familiar with the situation.
January 08, 2013
CBS has essentially finished selling Super Bowl ads, CBS Corp. CEO Les Moonves said, although the network would listen if a latecomer wanted to talk.
January 08, 2013
Anheuser-Busch InBev will use up to two of its Super Bowl ads to plug Budweiser Black Crown, its latest higher-alcohol line extension.
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