Big In Print
January 07, 2013
In a twist, the beverage brand's creative will incorporate photos of consumers that Pepsi will solicit via ads before the Super Bowl.
December 20, 2012
Insurance company is laying groundwork for first cold-weather outdoor championship.
December 10, 2012
In-person panels and the Facebook collaboration are out; voting on halftime ads is in. But the whole program will undoubtedly remain controversial.
December 10, 2012
The Super Bowl is being streamed live online for only the second time. CBSSports.com plans to add social elements and new camera angles to entice even people watching on traditional TV.
November 27, 2012
Wieden & Kennedy beat out Interpublic Group's DraftFCB for Oreo's Super Bowl ad, but the cookie brand will stick with IPG long-term in a model using multiple shops.
November 09, 2012
Century 21 plans to air a 30-second spot early in the third quarter, just a little past the end of the halftime show, said Beverly Thorne, Century 21's CMO.
November 05, 2012
The teams for 2013's Super Bowl XLVII have yet to emerge, but the media and advertising industries already have their collective eye on Super Bowl 50.
October 04, 2012
After a year celebrating its 100th birthday, Oreo is poised to end the big bash with a Super Bowl ad, Ad Age has learned.
October 04, 2012
When your name's on the stadium, it might make sense for you to buy some ads in the game taking place there.
February 08, 2012
Here's some cold comfort for Karl Rove: Super Bowl viewers liked Chrysler's "Halftime in America" ad, but they don't remember which brand it promoted quite so well.
February 07, 2012
Don't look for Bridgestone Americas to sponsor M.I.A.'s next concert tour. A spokesman for the tire manufacturer said the rapper herself was responsible for the "offensive and very unfortunate" halftime incident.
February 05, 2012
Ad Age has gathered all of the Super Bowl spots that ran nationally during the game in one place.
February 03, 2012
Ad Age has been working with Networked Insights, a social-media analytics company that advises brands and agencies on media planning, to track social sentiment surrounding Madonna.
February 03, 2012
There won't be nearly as many ad surprises in this year's game. On the plus side, home viewers can use commercial breaks to actually go to the bathroom.
February 01, 2012
Fans knew to expect this much: dogs and Star Wars. Did VW and Deutsch, Los Angeles, deliver?
February 01, 2012
In addition to a spot with Elton John and Melanie Amaro, Pepsi is using its Sound Off social platform. "We care less about what polar bears do and more about what real people do and say," said Pepsi exec Shiv Singh.
January 08, 2013
The 60-second spot is being created by Interpublic's Deutsch, Los Angeles. Though the chain has not released details, the commercial is believed to be brand-focused.
January 08, 2013
The Super Bowl is still the dumbest night for brands: One huge commercial for what's wrong with advertising.
December 17, 2012
MillerCoors, which once mocked extravagant Super Bowl ad spending with a tongue-in-cheek one-second ad, is buying up pricey regional ad inventory during this year's game to plug a national launch of its newest brew.
February 12, 2012
Clint Eastwood doesn't care whether Obama or Romney has the ball, just as long as it's not Santorum. What's this commercial for again?
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