February 09, 2012
The advertisers enjoying the biggest buzz lift before the game were Volkswagen, GM, Acura, Audi and Doritos. In the days afterward, only Acura was still in the top five.
February 06, 2012
Yesterday OK Go expanded its incomparable viral-video oeuvre with "Needing/Getting," excerpts of which appeared in a Super Bowl ad for Chevy Sonic.
February 06, 2012
Bluefin Labs data pits a metrosexual British soccer star against Clint Eastwood in generating social-media reaction. And the winner is ...
February 06, 2012
Last night's Super Bowl commercials generated more than 985,000 social-media comments -- more than the entire telecast of the 2011 Academy Awards.
February 06, 2012
With millions of ad dollars on the line, we had to ask, "Is it any fun at all to be a marketer in the Super Bowl?" The answer is, "Yes, as long as you can multitask."
February 05, 2012
A snit developed today between the two brands over a Super Bowl ad for the Chevrolet Silverado pickup that shows a group of Silverado owners surviving the cataclysm supposedly predicted by Mayan culture for 2012.
February 03, 2012
The face of Victoria's Secret, model Adriana Lima is back in the Super Bowl -- drafted by not just one but two marketers, Kia and Teleflora, for their Big Game ads this year.
February 03, 2012
Like monkeys in your Super Bowl ads? Funny gags? Celebrities? Then you probably already love Bryan Buckley, one of the most successful and prolific Super Bowl ad directors of the past decade.
February 02, 2012
You know how women have been trying to teach men for decades that a gift or a date is NOT an economic transaction guaranteed to garner bedroom action later that night? Well, Teleflora has missed that message.
February 02, 2012
While last year's multidimensional, intergalactic space epic may have left some feeling cold, this one gets back to the formula of charming content with a great soundtrack.
February 01, 2012
Anheuser-Busch InBev is taking over an 180-room Hampton Inn near Lucas Oil Stadium and rebranding it "Bud Light Hotel," filling it with concerts, celebrities and Playboy bunnies.
February 01, 2012
Instead of heavy metal rocker Ozzy Osbourne and teen heartthrob Justin Bieber, who starred in last year's Super Bowl ad, Best Buy's big game spot this year features technology rock stars.
January 31, 2012
Hulu first advertised in the Super Bowl three years ago, when Alec Baldwin starred as Hulu's ambassador to Earth.
January 31, 2012
The information superhighway is becoming congested with car commercials in advance of the Super Bowl this weekend.
January 30, 2012
Absent from Super Bowl ad scene for three years, Toyota returns with a pair of 30-second spots that target the "reinvention" theme.
January 30, 2012
In an age where some Super Bowl campaigns seem to exist mostly to direct viewers to the web, the idea of judging an ad by the real-time reactions of some people in a room seems quaint and anachronistic.
January 27, 2012
In a decidedly more serious and stylish approach, its first two spots of the game will tout Bud Light Platinum, part of a bold move to try to recapture consumers who've abandoned beer for hard liquor. But don't worry, the Clydesdales will make an appearance later.
January 26, 2012
Coke won't decide which ad to actually run during the second quarter until it sees which bear's favorite team is losing.
January 25, 2012
Volkswagen ran its Super Bowl teaser commercial on ABC last week during an episode of "The Middle." The episode also integrated a Passat and a Super Bowl visit.
January 25, 2012
CareerBuilder is doubling down on the chimps. This, despite increasing outcries from animal-rights groups and pledges from other marketers and many ad agencies not to use live apes in advertising.
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