Big In Print
SuperBowl07
VIDEO: Bob Garfield Reviews the Super Bowl Commercials
February 05, 2007
NEW YORK (AdAge.com) -- One of the biggest advertising blunders of Super Bowl XLI was a Snickers ad featuring a discomforting "'Brokeback Mountain' moment," according to Advertising Age ad critic Bob Garfield. Watch his seven-minute video review of the game's commercials.
Mars Pulls Snickers Super Bowl Spot
February 06, 2007
NEW YORK (AdAge.com) -- It seems Mars had an inkling before the Super Bowl that two men's bellicose reactions after they accidentally kiss in its Snickers campaign might spark complaints from gay and lesbian organizations.
The Super Bowl's Most-Liked, Most Recalled Commercials
February 07, 2007
NEW YORK (AdAge.com) -- Doritos' "Live the Flavor," a consumer-created commercial, was the Super Bowl ad most liked by viewers across the country, according to IAG Research's post-game survey. The commercial viewers most recalled was Bud Light's "But He has Bud Light," a spoof on slasher films featuring an axe-totting madman hitchhiker.
Many Super Bowl Marketers Drop the Ball on Search
February 05, 2007
NEW YORK (AdAge.com) -- Doritos and General Motors Corp. built up buzz for their Super Bowl ads before the big game, hyping their respective consumer-generated-ad contests, but they appeared to forget one of the most important sales fundamentals, the follow-through, according to Reprise Media's Super Bowl search-marketing scorecard.
Super Bowl XLI Ads: Year of the Amygdala
February 06, 2007
NEW YORK (AdAge.com) -- Forget consumer-generated ads. The real trend among 2007's Super Bowl XLI ads was stimulation of the amygdala. That's what FKF Applied Research is saying in its second annual ranking of the most effective Super Bowl ads.
