February 01, 2009
NEW YORK (AdAge.com) -- Did you miss one of the Super Bowl ads? Never fear, Ad Age has gathered them all up and presents them here for your viewing pleasure. From the Budweiser Clydesdales to the SoBe Lizards, watch them all as often as you like.
February 02, 2009
Cash4Gold? On the Super Bowl? Really? Things are even worse than we thought.
February 02, 2009
NEW YORK (AdAge.com) -- Advertising Age ad critic Bob Garfield found the 2009 Super Bowl of Advertising to be neither particularly bad nor particularly good. He does has some strong views about the very worst and the very best commercials that appeared this year. At the same time, he ponders the troubling implications that one of the worst pieces of creative work -- the Cash4Gold.com spot -- is likely to have the highest ROI of any ad in the game.
February 09, 2009
NEW YORK (AdAge.com) -- Ad Age sifted through the more than 50 different (and often dubious) ratings systems to try to gauge Super Bowl winners or losers based, at least loosely, on the goals of the brands involved.
February 09, 2009
NEW YORK (AdAge.com) -- NBC Universal used this year's Super Bowl to play up anything and everything in its corporate family.
February 05, 2009
NEW YORK (AdAge.com) -- The Pittsburgh Steelers weren't the only big winners on Super Bowl Sunday. Brands such as Pepsi, Budweiser, Cars.com, General Electric and Bridgestone also pulled off some heroics last weekend, albeit not in the form of a dramatic last-minute, game-winning touchdown drive like the Steelers. Instead the aforementioned marketers earned their victories through 30 and 60-second spots which ran during the game and cost roughly $100,000 a second.
February 03, 2009
NEW YORK (AdAge.com) -- Budweiser's "Clydesdale Stick" spot was the commercial most liked by viewers during Super Bowl XLIII. See the full Nielsen IAG lists of top-liked and top-recalled spots from this year's Super Bowl.
February 03, 2009
NEW YORK (AdAge.com) -- Media-research firm Innerscope, which gauges emotional response through biometric vests, concluded that the most "emotionally engaging" ads -- surprisingly or not -- were those that in one way or another channeled concerns about the economy. That Career Builder and Cash4Gold ranked highest in the firm's subconscious scale only speaks to what many already know; people are worried about their finances.
February 03, 2009
MINNEAPOLIS (AdAge.com) -- After the great gridiron victory by the Pittsburgh Steelers over the Arizona Cardinals, Super Sunday's superlatives have been mostly about what happened on the field. But now the accolades can be extended to on-screen as well, as Nielsen now estimates that Super Bowl XLIII was the most-watched TV program in history, topping last year's giant rating for New York's upset of New England.
February 03, 2009
This week it's the Creativity Top 5 Super Bowl Edition, where we revist our favorite spots from the big game.
February 02, 2009
NEW YORK (AdAge.com) -- The savviest marketer in Super Bowl XLIII? Kudos to the likes of Anheuser-Busch, PepsiCo and Cash4Gold, but the one marketer that managed to wring the most out of the night was the broadcaster of the event, NBC.
February 02, 2009
NEW YORK (AdAge.com) -- Super Bowl XLIII Most Valuable Player Santonio Holmes had the kind of game and has the kind of back story found in made-for-TV movies. What he doesn't have is marketability.
February 02, 2009
NEW YORK (AdAge.com) -- Just because you paid NBC up to $3 million for a Super Bowl spot doesn't mean ... well, it might not mean much at all in Google's search results, or even that much in terms of online traffic.
February 02, 2009
MINNEAPOLIS (AdAge.com) -- Just like last night's superb Super Bowl game, the ratings results are going down to the wire. But the early indication from the Nielsen referees is that last night's game was the second-most-watched ever, reaching 95.4 million average viewers. The total number of viewers, meaning the total audience for all or part of the broadcast, was 148.3 million.
February 02, 2009
NEW YORK (AdAge.com) -- Who says you can't buy buzz? In the end, the marketer that bought the most Super Bowl ad time ended up reaping the most chatter among the Twitterers, bloggers and online talkers.
February 02, 2009
CHICAGO (AdAge.com) -- The 288 people sequestered for USA Today's Ad Meter panel have decided that Jeff Goodby and Alex Bogusky have nothing on a cheap crotch joke from two unemployed brothers from Indiana. Joe and Dave Herbert scored a Super Bowl spot by winning Doritos' consumer-generated ad contest.
January 30, 2009
Here's our annual list of marketers that have bought time in the Super Bowl. The chart, continually updated right up until the game, includes description of the ads, the agency responsible and the number of spots in the gridiron classic.
January 27, 2009
LOS ANGELES (AdAge.com) -- NBC is asking a record $3 million for 30 seconds of commercial time during its airing of Super Bowl XLIII on Feb. 1. That means advertisers will be paying even more than they paid in 2007, when the cost to reach 1,000 viewers on CBS was a whopping $27.90, the highest CPM ever paid for the Super Bowl.
January 30, 2009
NEW YORK (AdAge.com) -- Gatorade's push to capture a broader swath of consumers will begin in earnest on Sunday with the launch of an online sports and entertainment network. The site, missiong.com, will be touted in the closing seconds of each of the brand's 30-second Super Bowl spots.
January 29, 2009
CHICAGO (AdAge.com) -- The Super Bowl isn't just about ads, or even football. It's the day Domino's, Pizza Hut and Papa John's fight for their share of the pie on the biggest pizza-delivery night of the year.
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