Big In Print
Super Bowl 2010
Watch All the Super Bowl XLIV Spots
February 07, 2010
NEW YORK (AdAge.com) -- Did you miss one of the Super Bowl ads? Want to see Betty White and Abe Vigoda get tackled again in BBDO's spot for Snickers? Want to "Open Happiness" again with "The Simpsons" gang courtesy Wieden & Kennedy? Never fear, Ad Age has gathered them all up and presents them here for your viewing pleasure. Watch them all as often as you like.
Which Super Bowl Advertisers Really Bettered Their Buzz?
February 16, 2010
NEW YORK (AdAge.com) -- Despite becoming the most-watched event in TV history, this year's Super Bowl did not deliver positive buzz for every marketer that advertised during the game. The Colts lost in an upset, but brands such as Ford, Budweiser, KGB, Electronic Arts and Volkswagen also took a beating.
Super Bowl Top 10 Most-Liked, Most-Recalled Ads
February 09, 2010
NEW YORK (AdAge.com) -- Snickers' "Betty White" spot was the commercial most liked by viewers during Super Bowl XLIV. See the full Nielsen IAG lists of top-liked and top-recalled spots from this year's Super Bowl.
Just How Popular Was Google's Super Bowl Ad, Anyway?
February 09, 2010
NEW YORK (AdAge.com) -- Occasionally the disconnect between conversation on the web and, well, real conversation, becomes abundantly clear.
New Orleans Is a Super Bowl Winner
February 08, 2010
NEW YORK (AdAge.com) -- The city that was ravaged by Hurricane Katrina in 2005 and has struggled to regain its economic footing, particularly through tourism, received a huge jolt from the day-long Super Bowl coverage that culminated in a victory by the New Orleans Saints over the Indianapolis Colts.
Why Issue-Based Advertising Is Like Walking a Minefield
February 08, 2010
Although Focus on the Family's Tim Tebow Super Bowl ad can be examined from many angles, an interesting angle for a CMO relates to understanding issue-based advertising and how it might differ from more traditional brand-advertising efforts.
Why the Super Bowl Doesn't Loom So Large Any More
February 08, 2010
NEW YORK (AdAge.com) -- The Super Bowl has long been -- and probably shall forever be -- known as the Big Game. Yet developments over the past two years make us think it's getting a little smaller.
Let the Analysis Begin: Weighing in on Super Bowl Ads
February 08, 2010
NEW YORK (Adage.com) -- The Super Bowl is over, but the attempts to figure out how the Super Bowl ads performed are just beginning. With so many different kinds of post-ad analysis available, Ad Age wants to make it easy for you to find where all of it is.
WWJD? He'd Skip Most of This Year's Super Bowl Ads
February 07, 2010
Super Bowl! Football! TV commercials! God! Seriously, have you not noticed that Jesus gets as many plugs as the Monday night prime-time lineup?
VIDEO: Bob Garfield Reviews the Super Bowl Spots
February 07, 2010
NEW YORK (AdAge.com) -- Advertising Age's ad critic, Bob Garfield, found this year's Super Bowl spots to be a whole lot of meh. Garfield gives us his take on Anheuser-Busch's lack of laughs in its lineup, takes Doritos -- and its consumers -- to task for its user-generated spots and heaps praise on his three favorite spots.
Behind the Scenes of Bridgestone's Super Bowl Spots
February 07, 2010
NEW YORK (AdAge.com) -- While huge marketers such as PepsiCo dropped out and legacy ones such as FedEx and General Motors didn't come back, Bridgestone returned to the Super Bowl in 2010, and Ad Age watched the process.
Google CEO Schmidt Hints at Running a Super Bowl Ad
February 07, 2010
NEW YORK (AdAge.com) -- Google CEO Eric Schmidt is hinting that Google is entering the brand advertising big leagues with an ad in the third quarter of the Super Bowl on CBS.
Who's Buying What in the Super Bowl 2010
December 21, 2009
NEW YORK (AdAge.com) -- Want to know what marketers are planning for this year's Super Bowl? Here's Ad Age's annual chart of who bought what for the big game. We'll update as we get closer to the game and more information becomes available, so check back often.
This Is the Best Super-Bowl Related Ad Ever
February 05, 2010
The Super Bowl is this weekend. A certain team made the game. This ad, from a company based in my home state, touches on that.
People's Choice: Clydesdales Return to Super Bowl
February 04, 2010
CHICAGO (AdAge.com) -- Knock us over with a feather: The Budweiser Clydesdales will be in the Super Bowl after all.
Why Animals Speak in Super Bowl Ads
February 04, 2010
A focus group is an extremely artificial environment in which to see an ad, where the viewers are attentively awaiting presentation of the commercials that they will judge. Sound familiar?
Super Bowl Ad Time Is Sold Out, CBS Says
February 01, 2010
NEW YORK (AdAge.com) -- Ad time for the Super Bowl is sold out, according to the top ad-sales executive at CBS, the network broadcasting the contest this year on Feb. 7. CBS has been seeking between $2.5 million and $3 million for a 30-second spot in Super Bowl XLIV.
Super Bowl Shuffle: Why Marketers Will Shift to 'Platforms'
February 01, 2010
Rarely do you get so many Americans watching one event and actually enjoying the advertising. It's a tremendous opportunity for most brand marketers and we'd be foolish to look at this year's Super Bowl as proof of either the rejuvenation of the 30-second spot or the rejection of it.
Why the Saints Fans Will Be Tweeting From Droids
February 01, 2010
BATAVIA, Ohio (AdAge.com) -- Colts and Saints fans have differences in wealth, gender, automotive and smart-phone makes, restaurant choices and even soft drinks that might come as a surprise to marketers heading into the Super Bowl.
Sorry, EA, CBS May Damn Going to Hell
February 01, 2010
YORK, Pa. (AdAge.com) -- You can't say "go to hell" in a Super Bowl commercial, but you can vividly depict the journey, which is what Electronic Arts plans to do with its first-ever Super Bowl ad promoting its coming video game "Dante's Inferno."
