March 29, 1999
For Advertising Age, which has gone to press some 3,500 times in the past 70 years with in-depth coverage of the ad industry, the decision to publish a special issue analyzing the 20th century through the lens of advertising, marketing and media offered us the opportunity of a millennium.
March 29, 1999
Much has been written and many voices raised over who -- if anyone -- is the most representative advertising figure of the past 100 years. In my life, it was Jack Vilinsky.
March 29, 1999
Ad Age's Bob Garfield gives a run-down of his favorite ad campaigns of the past century.
March 29, 1999
What does it take to land on Advertising Age's list of the top 100 players in advertising history? Impact.
March 29, 1999
For Ad Age's Advertising Century issue, we picked the 10 most influential jingles.
March 29, 1999
For Ad Age's Advertising Century issue, we ranked the top 10 slogans of the past 100 years.
March 29, 1999
Some of the best-loved ad images of the 20th century have names like Tony, Betty and Ronald.
March 29, 1999
Advertising Age names the best campaigns from the past 100 years.
March 29, 1999
As part of Ad Age's Advertising Century issue, we present a history of the industry from the first newspaper ad to the birth of internet advertising.
October 24, 2012
With unlimited customer choice and product information, companies need discipline to compete to serve unique needs of individual customers.
March 29, 1999
PRODUCT: Marlboro cigarettes DATE INTRODUCED: 1955 CREATOR: Leo Burnett Co. The most powerful -- and in some quarters, most hated -- brand image of the century, the Marlboro Man stands worldwide as the ultimate American cowboy and masculine trademark, helping establish Marlboro as the best-selling cigarette in the world. Today, even a mention ...
March 29, 1999
PRODUCT: McDonald's restaurants DATE INTRODUCED: 1963 CREATOR: McDonald's franchisee Oscar Goldstein and his local ad agency McDonald's Corp.advertising executive Roy Bergold can testify to the reach and recognition of Ronald McDonald. But even he couldn't believe what he witnessed one day in Milwaukee. "Ronald was visiting sick children and h...
March 29, 1999
PRODUCT: Green Giant vegetables DATE INTRODUCED: 1928 CREATOR: Minnesota Valley Canning Co. The Green Giant's national ad debut in 1928 was disappointing. Minnesota Valley Canning Co. developed the Giant as a product trademark, but in his earliest days he was stooped and scowling, wore a scruffy bearskin and looked more like the Incredible Hu...
March 29, 1999
PRODUCT: Food products including cake mixes, frostings, microwave popcorn and biscuit mixes DATE INTRODUCED: 1921 CREATOR: Washburn Crosby Co., a forerunner of General Mills Long before Martha Stewart, there was Betty Crocker. Betty was created in 1921 after a promotion for Gold Medal flour flooded Washburn Crosby Co. with questions about bak...
March 29, 1999
PRODUCT: Eveready Energizer batteries DATE INTRODUCED: October 1989 CREATOR: Chiat/Day Say what you will about his long ears and drumming hands, the Energizer Bunny is one icon who's got legs. Marketing experts call it the "ultimate product demo" because it does such an effective job of showcasing the product's unique selling proposition -- lo...
March 29, 1999
PRODUCT: Assorted Pillsbury foods, including refrigerated dough, bakery mixes and rolls DATE INTRODUCED: 1965 CREATOR: Leo Burnett Co. Burnett creative director Rudy Perz was sitting at his kitchen table in the mid-1960s when he dreamed up the idea of a plump, dough figure that would pop out of a tube of refrigerated rolls. Since then, Pillsbur...
March 29, 1999
PRODUCT: Aunt Jemima pancake mixes and syrup DATE INTRODUCED: 1893 CREATOR: Chris Rutt/Davis Milling Co. Few commercial icons deserve to be called "cultural touchstones" of significant political and social change. But the Aunt Jemima trademark is one of them. The image of the smiling black woman first appeared on thousands of boxes of pancake ...
March 29, 1999
PRODUCT: Michelin tires DATE INTRODUCED: 1898 CREATOR: Idea conceived by Edouard Michelin; artist's rendition created by O'Galop; DDB Needham Worldwide handled later executions Andre Michelin commissioned the creation of this jolly, rotund figure after his brother, Edouard, observed that a display of stacked tires resembled a human form. The ar...
March 29, 1999
PRODUCT: Kellogg's Sugar Frosted Flakes (later Frosted Flakes) DATE INTRODUCED: 1951 CREATOR: Leo Burnett Co. Only one famous feline (sorry, Morris) can rightfully claim he's the cat's meow of commercials: Tony the Tiger. Adland's premier promotional pussycat was born in 1951, when Burnett was hired to create a campaign for Kellogg's new cerea...
March 29, 1999
PRODUCT: Borden dairy products DATE INTRODUCED: 1939 (first general magazine ad) CREATOR: Stuart Peabody, Borden's director of advertising Elsie started out as one of four cows (Mrs. Blossom, Bessie and Clara were her sidekicks) that appeared in a 1936 cartoon series featured in medical journals -- just four friendly bovines chatting together i...
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