Big In Print
The Book of Tens 2010
Book of Tens: Biggest Stories of the Year
December 13, 2010
We recap the stories that made the biggest impact on the industry in 2010.
Book of Tens: Advertising Icons of the Past Decade
December 13, 2010
NEW YORK (AdAge.com) -- Icons and made-up characters have long been counted on to sell brands so it's no surprise the first decade of the new millennium ushered in its own crop of memorable mascots. Here, Ad Age staff brainstormed what we deem to be the 10 best icons of the past decade. We're sure you'll disagree -- in fact, we hope you let us know in the comments what you loved, hated and what we missed. Let the debate begin.
Top 10 Stories on AdAge.com in 2010
December 13, 2010
1. Is Your Detergent Stalking You? 2. Consumers' Hearts Bleed Red -- and Blue 3. Gap to Scrap New Logo, Return to Old Design 4. America's Hottest Brands 2010 5. What Big Brands Are Spending on Google 6. Best Places to Work in Marketing & Media 2010 7. Watch All the Super Bowl XLIV Spots 8. Smirnoff Says It Took 'Measures' to Stop Icing Sit...
Best Ad Songs of 2010
December 13, 2010
Whenever these well-soundtracked ads aired, our ears perked up.
Book of Tens: Ad Songs We Never Need to Hear Again
December 13, 2010
These featured ad songs got on our last nerve. And please, no more ukuleles.
Book of Tens: 10 Disruptive Trends That Will Shape Our World in 2011
December 13, 2010
If you thought 2010 was disruptive, wait until 2011. This year we saw major game-changers emerge -- the iPad, a flurry of mobile apps, the rise of social commerce, C-Suite fixation on enterprise social-media -- and more. This coming year we'll see even more dramatic change. Here's what to keep your eyes on.
Book of Tens: Follies
December 13, 2010
The stumbles that caught our eye in 2010. What were they thinking?
Book of Tens: Social-Media Campaigns We Liked
December 13, 2010
Kudos to these social-media campaigns, some of which with a purpose to promote, proving the web is made up of more than slacktivists.
Book of Tens: Adland's Shocking Splits
December 13, 2010
Not every split was caused by Joel Ewanick and GM in 2010. Here are some other breakups we didn't see coming.
Book of Tens: Industry Imperatives for 2011
December 13, 2010
From self-regulation to keeping up with all those screens, here are 10 challenges facing advertisers in 2011.
Book of Tens: Biggest Viral Ads of the Year (Excluding Trailers)
December 13, 2010
It was another breakout year for web video, and for the ads that inspired people to watch, post, like, share, tweet or Digg. In a word, the ads that went "viral."
Book of Tens: Jargoniest Jargon We've Heard All Year
December 13, 2010
The industry jargon insiders couldn't stop using (as much as we hoped they would) in 2010.
Book of Tens: TV's High Points (and a Few Lows)
December 13, 2010
From Conangate to zombie love, TV enjoyed quite a memorable year in 2010.
Book of Tens: 10 Who Made Their Mark
December 13, 2010
A toast to these entertainers, influencers and industry bigwigs who made their mark in 2010.
Book of Tens: Epic Media Feuds
December 13, 2010
From Julian Assange vs. the World to Rupert Murdoch and The New York Times' ongoing brawl, here's a look at the biggest beefs of 2010.
Book of Tens: Best Covers
December 13, 2010
A month by month retrospective of some of the year's best print work.
Book of Tens: Over-the-Top Menu Offerings
December 13, 2010
We wouldn't be caught dead eating any of these ridiculous menu items.
Book of Tens: Best Marketer Apps
December 13, 2010
This year bore a stand-out crop of marketer apps -- and they're not only for iPhones anymore.
Book of Tens: Legal Predictions for 2011
December 13, 2010
Don't think the only legal issues advertisers and media companies face revolve around privacy.
Book of Tens: Entertainment Marketing
December 13, 2010
Product placement, Twitter, comic books, tentpole marketing: Here's a recap of some notable entertainment-marketing lessons.
