Big In Print
Women to Watch
Women to Watch: Maryam Banikarim, Gannett
May 30, 2011
Maryam Banikarim's fast-paced career track in the past decade has taken her from CMO at Univision to senior VP-integrated sales marketing at NBC and to the newly created role of senior VP-CMO at Gannett.
Women to Watch: Priscilla Brown, Sun Life Financial U.S.
May 30, 2011
Priscilla Brown's challenge was to bring the Sun Life Financial brand, well-known in Canada, to a similar status in the U.S., and to do it against competitors with ad budgets 10 times its size.
Women to Watch: Lauren Crampsie, Ogilvy
May 30, 2011
In college, Lauren Crampsie took a communications course in which the professor mandated all students read "Ogilvy on Advertising." Little did she know then that it would be helpful preparation for her career at the WPP shop.
Women to Watch: Cindy Davis, Wal-Mart Stores
May 30, 2011
It's no coincidence that in seeking its first executive to glean consumer insights globally across all divisions, Wal-Mart Stores earlier this year turned to Cindy Davis.
Women to Watch: Carolyn Everson, Facebook
May 30, 2011
it's no wonder that in March Carol Everson became the global sales boss at one of the most talked-about companies in marketing: Facebook.
Women to Watch: Lauren Flaherty, Juniper Networks
May 30, 2011
Lauren Flaherty started her job as chief marketing officer of Juniper Networks two years ago with the goal to make its salespeoples' jobs easier. What does that have to do with consumer marketing? Everything.
Women to Watch: Katie Ford, Starcom MediaVest Group
May 30, 2011
With oversight of communications strategy for more than 20 brands and an ad budget that has increased 17% since 2010, Katie Ford is in the midst of a paradigm shift of sorts for P&G's brand strategy.
Women to Watch: Georgia Garinois-Melenikiotou, Estee Lauder Cos.
May 30, 2011
To deal with what she terms "two revolutions" in her new role as senior VP-corporate marketing, Georgia Garinois-Melenikiotou has developed a list of 10 priorities and is ramping up her marketing organization.
Women to Watch: Molly Garris, Leo Burnett and Arc Worldwide
May 30, 2011
At 31, Molly Garris is responsible for dragging the 75-year-old ad agency that birthed Tony the Tiger and Charlie the Tuna into a new marketing world flooded with smartphones and tablets.
Women to Watch: Beth Ann Kaminkow, TracyLocke
May 30, 2011
For Beth Ann Kaminkow, the evolution of marketing is about getting people to spend more time with a brand and engage with it in more-meaningful ways.
Women to Watch: Lesya Lysyj, Heineken USA
May 30, 2011
In less than three months, Lesya Lysyj went from marketing candy for Kraft Foods to completing an agency review for the nation's No. 2 imported beer brand. A big change, but not as drastic as it sounds, the CMO says.
Women to Watch: Candace Matthews, Amway
May 30, 2011
When Amway approached Candace Matthews about becoming its global chief marketing officer four years ago, her first reaction was: "Oh, I didn't realize Amway still existed."
Women to Watch: Nicola Mendelsohn, Institute of Practitioners in Advertising; Karmarama
May 30, 2011
Nicola Mendelsohn took on her IPA role in April -- the first woman president in the ad group's 94-year history -- because, she said, "I'm the most optimistic person you'll ever meet."
Women to Watch: Trish Mueller, Home Depot
May 30, 2011
Every so often Trish Mueller pulls out an old coffee mug to remind herself just how important it is to continue to renovate and reinvent brands.
Women to Watch: Mary O'Connell, Clorox
May 30, 2011
Mary O'Connell, with a career entirely in TV journalism and PR, may not seem the likeliest candidate for digital duties.
Women to Watch: Julia Oswald, Domino's
May 30, 2011
Julia Oswald joined Domino's just as it was about to launch, arguably, its riskiest ad campaign ever.
Women to Watch: Lisa Price, Carol's Daughter
May 30, 2011
While some bottom-to-the-top success stories start in the mailroom, Lisa Price's journey begins in her kitchen.
Women to Watch: Desiree Rogers, Johnson Publishing Co.
May 30, 2011
"I knew it was time for a change," Desiree Rogers says of Johnson Publishing. It's a change that advertisers and readers are finally beginning to see.
Women to Watch: Janet Rolle, CNN Worldwide
May 30, 2011
In her final months as chief marketing officer of BET, Janet Rolle helped the network make cable history with the premiere of "The Game." In her new role, Ms. Rolle will be faced with an even bigger challenge.
Women to Watch: Melissa Sexton, Kimberly-Clark Corp.
May 30, 2011
Advertising for taboo products such as feminine care and incontinence pads has long been indirect, hushed and heavily laden with metaphor and blue fluid. Kimberly-Clark Corp., however, has been having none of that lately.
