May 30, 2005
Jill Griffin describes herself as "textbook middle child: Pay attention to me!" As the girl sandwiched between two sibling brothers, the senior VP-group account director of Havas's interactive unit Media Contacts avidly sought out new experiences as a child growing up in Farmingdale, N.Y. That tendency carried into adulthood; as direct marketing ma...
May 30, 2005
It's not difficult to measure just how in demand are the services of Tracy Dorsey. You can see it in the amount of hours of original programming she's either helped develop or won over network buy-in. Consider this: In the year or so she's been chief creative officer at Omnicom Group's Full Circle Entertainment, the branded-content agency has deve...
May 30, 2005
Cracking the code to make retail marketing work ranks high on the agenda for every package-goods company these days, and there may be no better sign of that than the appointment early this year of Kim Feil as Kimberly-Clark Corp.'s first multicategory, multiregional chief marketing officer. As VP-senior marketing officer for Kimberly-Clark's North ...
May 30, 2005
As a guiding force for Procter & Gamble Co.'s health and beauty brands in several major Asian markets, Rohini Miglani has helped the U.S. company transform the region from a problem zone into a profit center through her understanding of low-income consumers. In the past five years, P&G realized Asia was a "huge opportunity," says Ms. Miglani, 40, b...
May 30, 2005
As director of business development for Draft's Chicago office, Nancy Leibig has helped the agency capitalize on the marketing services boom. Over the past two years, Ms. Leibig has landed nine big marketers for the Interpublic Group of Cos. agency, including CVS, Kaiser Permanente, MilkPEP and State Farm Insurance. Ms. Leibig, 36, takes on new-bu...
May 30, 2005
News Corp.'s Lucy Hood has a daughter and a son, but she's also the mother of a number of key content innovations on the nascent third screen: the introduction of text messaging to mass audiences on Fox's "American Idol" and more recently the mobisode, a short piece of content specifically for the mobile phone. "Our strategy is to be the first in i...
May 30, 2005
When you're first starting out, says Sandra Alfaro, VP-director of account management at the Vidal Partnership, there's a perception that Hispanic ad agencies are the minor league and general-market agencies are the majors. "That's not the reality," says Ms. Alfaro, 32, who did a stint at JWT earlier in her career before joining the independent N...
May 30, 2005
Fearless is the word to describe Amanda Walsh, European CEO of WPP Group's Red Cell network. Both Andy Berlin, chairman of Red Cell, and Charlie Robertson, chief strategic officer, offer this description of Ms. Walsh. And Ms. Walsh agrees she's fearless when it comes to dealing with so-called difficult creatives. "I say what I think, but I have hu...
May 30, 2005
There's a lot more to Carol Potter than detergents and deodorants. As global business director on Unilever at WPP Group's JWT, these everyday products are obviously among her priorities. But Ms. Potter is a woman who has traveled the world, lived the fast life with an Italian playboy, achieved phenomenal career success and still finds time to be a...
May 30, 2005
Colleen Jay is so unassuming that after she utters a gem of homecare wisdom like "Clutter is the new fat," she's quick to add: "I didn't make that up myself. I read it somewhere." Turns out, the VP-general manager of North American homecare and global strategy for Procter & Gamble Co. is right. It came from a report last year by the Toronto office ...
May 30, 2005
it's hard to argue with the notion that Debbie Richman is a crucial person within the ad world. After all, in addition to managing a 100-plus person group, she's tasked with leveraging OMD USA's $4 billion worth of clout, composed of TV investments from the likes of PepsiCo, Visa USA and McDonald's Corp. But in her time at OMD, Ms. Richman has pro...
May 30, 2005
The average consumer spends $2,000 every year at the local pharmacy. Drugstore.com wants a mere 10% of that take, and Kathy Gersch's job is to see that the 6-year-old company gets it. After less than a year at the e-tailer, she appears to have that goal firmly within reach. Ms. Gersch joined Drugstore.com last December in the newly created post of...
May 30, 2005
It's a long way from working with Kermit the Frog to working with multimillionaire athletes like Derek Jeter and Alex Rodriguez, but Jacqueline Parkes has pulled it off flawlessly. Ms. Parkes, as senior VP-advertising and marketing at Major League Baseball, is recognized as one of the most creative minds in sports marketing. Along with Exec VP-Busi...
May 30, 2005
Julie Lyle has reached Women to Watch status by advancing in very male-dominated areas of the business world, including defense, retail and Japan. Ms. Lyle arrived at Wal-Mart Stores in 2001 as VP-international marketing. Her employer's Bentonville, Ark., headquarters hasn't always been seen as the pinnacle of gender diversity or political correctn...
May 30, 2005
When Time Inc. heralded the debut of All You in a March 29, 2004, news release, few people within the publishing behemoth knew what to expect. Sixteen months of research suggested the existence of a distinct unclaimed magazine niche-value-conscious women under personal and professional time constraints-but Publisher Diane Oshin had a difficult tim...
May 30, 2005
Sarah Fay, an interactive star, has moved behind the scenes-and she has more influence than ever. Last July, Ms. Fay took the helm of digital network Isobar in the U.S. and since has been creating what she has every intention of maintaining as a digital powerhouse. Ms. Fay been doing this while executing her vision of a digital future. That visio...
May 30, 2005
This is the 8th annual Women to Watch. The winners of this Ad Age franchise are selected for both their past accomplishments and future potential. A team of editors identifies women at marketers, media and agencies who have a strong track record and are poised for the next big step....
June 07, 2004
Janet Fitzpatrick is making music at Motorola. Literally. Ms. Fitzpatrick, VP-director of global marketing, has taken the lead in Motorola's move to link its brand with music, spearheading a three-year, $75 million global deal with Viacom's MTV. The wide-ranging package includes Motorola handsets with MTV content ranging from gaming to promotions g...
June 07, 2004
Creative. adored. human. Rarely are those words used to describe accountants, but, though she got her start at a Big 8 accounting firm, Cathy O'Brien isn't your average bean counter. "She's a great blend of left brain and right brain," says Time Inc. Exec VP Nora McAniff. That combo has served Ms. O'Brien, 45, well. Last November, she was named gr...
June 07, 2004
Saturday mornings find Lisa Klauser busy playing the role of the consumers she's creatively trying to reach as VP-integrated marketing capability for Unilever Bestfoods. Attending back-to-back soccer games for sons Casey, 9, and Griffin, 5, she's more than an outside observer of how food companies like hers have to shift their marketing efforts to...
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