June 07, 2004
Denise Strauss is one of those rare college graduates who actually practice what they studied. Bayer's director of marketing for men's health went to Cornell University and majored in communications, with a minor in biology, then went on to Pace University to earn her MBA in marketing. Communications, biology, marketing ... it all flows nicely toge...
June 07, 2004
With an undergraduate degree in quantitative economics from Stanford and a resume heavy with experience on Wall Street, consulting and strategic planning, Stephanie Klein Peponis isn't a prototypical chief marketing officer. So her appointment last year as CMO of Revlon turned some heads. Ms. Klein Peponis, 37, came to Revlon as a Boston Consulting...
June 07, 2004
Chantel Lenard is a woman on the move at Ford Motor Co. Since joining the automaker's purchasing department in 1992, the energetic, Dayton, Ohio, native has changed jobs about once a year. In mid-April, she moved to Cincinnati as a Ford Division regional operations manager, second-in-command of all or parts of seven states. Ms. Lenard, 34, says she...
June 07, 2004
Sara Mirelez gave up a career in bean counting for suds selling. The Colorado native was fascinated by the marketing strategy involved in helping drive Coors Brewing Co.'s business forward. Ms. Mirelez- who in 1992 penned an article for the Journal of Accounting Education titled "Activity-Based Costing: A Necessity for the Future of Manufacturing"...
June 07, 2004
Ellen Turner has disrupted companies in a variety of sectors from package goods to copy shops in her 20 years as a brand marketer. As marketing director at Cadbury Schweppes, Ms. Turner helped turn juice brand Sunkist into a caffeinated beverage to draw in teens and bring truth to the ad theme "Good vibrations." At Kinko's, she developed the idea o...
June 07, 2004
At a time in the mid-1990s when few marketers knew what retail marketing was and even fewer wanted to do it, Dina Howell was the Procter & Gamble Co. brand manager who raised her hand to get the discipline started. The former sales rep turned brand manager for the Crush and Hires soft-drink brands (which P&G later spun off) wrote a memo to Tom Mucc...
June 07, 2004
If selling the Internet to marketers is often still a challenge, imagine the double whammy of selling the Hispanic market to online advertisers. "I'm the brand builder, evangelist, sales person and educator," says Liz Sarachek, executive director-sales for Yahoo!'s Hispanic effort and category development officer. "My whole career has been about ne...
June 07, 2004
As managing director of J. Walter Thompson Co., London, Ros King has led the agency's rise from the seventh to third spot in the U.K. "We have maintained growth through horrible economic times," Ms. King says proudly. These killer credentials have won her the role of JWT's global business director on the Kraft Foods account after just three years ...
June 07, 2004
Amy J. Parker's three sons were a little disappointed after their mother got her latest job. "They kind of thought there'd be big semi-trucks pulling up to the house on a weekly basis," she says. An understandable mistake for the kids-8, 13 and 15 years old-since Mom was named senior VP-marketing at Toys "R" Us. But her job at the toy retailer has...
June 07, 2004
Kimberly Peddle has turned a white powder into liquid gold. Well almost. The 31-year-old marketing manager has guided Nestle's Coffee-Mate business through a transition from powder non-dairy coffee creamer to today's bevy of products that include many in the dairy case. The line now ranges from chocolate raspberry liquid non-dairy creamer to flavor...
June 07, 2004
Rolling energy is an apropos description for Jackie Woodward. But the term actually is the name of the marketing concept the McDonald's Corp. VP-global brand business has helped pilot. "She was a critical person helping us to align the world behind `I'm lovin' it,' " says Larry Light, exec VP-global chief marketing officer. "She pushed and encoura...
June 07, 2004
Jane Barratt's rise within Euro RSCG Worldwide has been rapid. With her promotion last November to the No. 2 international-side position on Intel Corp., one of the global agency network's most important accounts, Ms. Barratt took on her fifth title at the agency in nine years. "Jane is a driver," says her boss, George Gallate, global brand directo...
June 07, 2004
Nothing compares to joining a venerable marketer like Disney and, in a few months, being a pivotal player in an initiative that the studio's loyalists considered blasphemy. Mary Beech had just such a tall order: help pull together some of the Mouse House's most beloved, yet disparate, characters under a single banner called Princesses. Never mind t...
June 07, 2004
L'Oreal has made Maybelline and Garnier brand names to be reckoned with since taking over the business in 1995, and Karen Fondu has been a key part in bringing the businesses into the L'Oreal fold and aggressively expanding them. Earlier this year, Ms. Fondu, 47, became president of the Maybelline-Garnier U.S. division. A 25-year veteran of L'Orea...
June 07, 2004
Lita Sands looks at relationship marketing as this wonderful blend of science and humanities. "I love the quantitative nature of it," says Ms. Sands, director/team leader-relationship marketing at Pfizer. "And I also love how you get to see people think. There's an operational aspect to it, like running a factory, and there's a creative element in ...
June 07, 2004
Sales of courvoisier cognac soared in 2002 once rapper Busta Rhymes praised it in the song "Pass the Courvoisier." Barbara Jackson, VP-marketing for Courvoisier and Kahlua at Allied Domecq Spirits North America, took charge of the brand after the song broke and since then has deepened Courvoisier's hip-hop connection. In January 2003, Allied Domecq...
June 07, 2004
Kerri Martin feels lucky to have worked on three brands and products she identifies with personally: She always owns and drives the product she markets. Holding the title of marketing communications manager in BMW of North America's Mini Cooper division since August 2000, Ms. Martin has also been christened "guardian of brand soul" for the small-ca...
June 07, 2004
Holly Stein sits at the kids table, but she doesn't feel at all like an outcast. In fact, she's right where she wants to be, soaking up all the chatter about what youngsters are playing with, thinking about, watching and coveting. "It helps keep me relevant," says Ms. Stein. "It's my anti-aging program." Ms. Stein, who's been VP-entertainment licen...
June 07, 2004
Claire Watts had spent 15 years in merchandising as a buyer for May Department Stores, Lands' End and the Limited when in 1997 she got a call she never expected, summoning her to Bentonville, Ark. Wal-Mart Stores wanted her to start a product development division. Ms. Watts, like Wal-Mart, had always been primarily a buyer and seller of other peopl...
June 07, 2004
Linda Kovarik's dual understanding of Asian consumers and Procter & Gamble Co.'s brands has helped turn P&G into a market leader across the region. As Leo Burnett Worldwide's regional planning director for P&G Beauty Care in the Asia/Pacific, Ms. Kovarik oversees the Publicis Groupe-owned agency's research across the region, particularly in China,...
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