August 13, 2008
NEW YORK (AdAge.com) -- These are challenging times, but this year's group of Women to Watch honorees offered plenty of strategies for surviving and thriving in a tough economy. Approximately 800 attendees from agencies, marketers and media companies gathered at the Hilton hotel in Manhattan for a luncheon event to celebrate Ad Age's 30 honorees.
May 30, 2008
A big challenge for youth-lifestyle brands such as Boost Mobile is relevance. But the cellphone marketer has a leg up on the competition with Sandy Constan on its team.
May 30, 2008
Most marketing executives know a thing or two about office politics. Lisa Caputo knows politics for real. She served as press secretary to Hillary Clinton during Bill Clinton's first term as president.
May 30, 2008
When Facebook rolled out its much-criticized Beacon ad program, Forrester Research analyst Charlene Li captured the sentiment of many unhappy consumers.
May 30, 2008
Ask Anne Bologna what it's like being the founding partner and CEO of indie agency Toy, and she'll say it feels like a dream. Despite years in the agency business, Ms. Bologna, 51, says she never imagined one day she'd own her own shop.
May 30, 2008
Cheryl Catton has played a pivotal role in the successful launch of Chevrolet's 2008 Malibu.
May 30, 2008
McDonald's USA Media Director Anja Carroll has her plate full, managing the fast feeder's $810 million in measured ad spending.
May 30, 2008
In an industry where shop hopping is the norm, Karen Kaplan has ascended from receptionist to agency president in the past 26 years all under the same roof.
May 30, 2008
When Pam Hamlin was named president of Arnold Worldwide in 2006, it was three months after the Boston-based agency suffered one of the biggest blows in its history: the unexpected departure of its marquee Volkswagen account despite a nearly decade-long relationship.
May 30, 2008
Bridgette Heller has come nearly full circle in the marketing world -- and become well-rounded as a result.
May 30, 2008
Convincing advertisers and readers to try a me-too publication is usually a lot easier than tempting them with something that's new and busts boundaries.
May 30, 2008
Starcom's Tracey Scheppach finds herself in the midst of a real firefight these days.
May 30, 2008
If you want to get your product in front of teens and tweens in a way that doesn't seem obnoxious, talk to Alison Tarrant.
May 30, 2008
As president of Bravo, Oxygen and NBC Universal's other women's lifestyle networks such as iVillage, Lauren Zalaznick has one of the longest job titles at her company.
May 30, 2008
There are many ways to think about feminine care, including the one many people prefer: not at all. Melanie Healey isn't one of those people.
May 30, 2008
Lawyers aren't often in the limelight, especially in the arts-driven ad world, but Candice Kersh isn't your average brand of legal eagle.
May 30, 2008
As director of digital marketing and new media, Caroline Slootweg has seen Unilever's online budgets double annually for five years.
June 02, 2008
At the helm of R/GA's largest creative discipline, Kris Kiger has molded the agency's design sensibility to create campaigns that are beautiful yet functional and, above all, brand-relevant.
May 30, 2008
It's quite a shift to go from marketing a Midwestern big-box grocery-store chain to an urban fashion-retail chain known for its bargain-basement prices.
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