June 01, 2009
If digital out of home pops up on a marketer's media plan of late, chances are Suzanne Alecia played a role in getting it there.
June 01, 2009
Coca-Cola Co. is emerging as an industry leader in value-based compensation, and the woman behind that push is Sarah Madden Armstrong, director-worldwide media and communication operations.
June 01, 2009
Jill Beraud, PepsiCo's global CMO, is working to build its food and beverage brands on a global scale and integrate global marketing.
June 01, 2009
More TV ads these days look less like the hard-sell entreaties of yore that interrupted and distracted and instead seem a part of the TV programs they support. You can give some credit to NBC Universal's Barbara Blangiardi for that ongoing metamorphosis.
June 01, 2009
"Easy, breezy" as CoverGirl's slogan may be, the cosmetics business hasn't always come easy for P&G. Nor has it always been a thing of beauty. But the business has never been in better shape than now under Esi Eggleston Bracey, 38, VP-global cosmetics.
June 01, 2009
Clorox Green Works has become, at least by Clorox Co.'s accounting, the largest green brand in household cleaners in less than a year. Last year, it successfully took Clorox into a new category -- dish soap. Helping lead that charge has been Jessica Buttimer.
June 01, 2009
Jenny Cisney's personal and professional passions first crossed in 2008, when she became Kodak's chief blogger.
June 01, 2009
The Bud Light Lime campaign Vida Cornelious created -- featuring music from the pop star Santogold -- turned the brand into Anheuser-Busch's most successful product launch, by some measures, since Bud Light itself.
June 01, 2009
It's not too big a stretch to say that the future of Microsoft's advertising business, long a symbol of futility for the Redmond giant, is in the hands of its newly named VP-advertising, Robin Domeniconi.
June 01, 2009
At Univision, Graciela Eleta is working with marketers who often are still figuring out which brands should target Hispanics, and how to do it.
June 01, 2009
Fran Hauser has been especially worth watching since last fall, when Time Inc. expanded her portfolio beyond People Digital to add the websites for Entertainment Weekly, Essence, InStyle and People en Espanol.
June 01, 2009
Weber Shandwick's Gail Heimann is regarded by many in the PR industry as one of the best minds in consumer marketing.
June 01, 2009
Facebook may lay claim to being the world's top social networking site, but in the mobile arena, MySpace has the leg up in turning eyeballs into dollars -- thanks to Chandra Hill.
June 01, 2009
Six weeks into a summer internship at BBDO, New York, a 21-year old Kerry Keenan sold her first campaign. It was for Frito-Lay's SunChips brand, and she was hooked. Today, Ms. Keenan, 40, is one of Madison Avenue's woefully few female creatives in a global role.
June 01, 2009
In her first foray into the agency world, Jacki Kelley has certainly jumped into the deep end of the pool.
June 01, 2009
In her impressive career at Crispin Porter & Bogusky, Tiffany Kosel has garnered awards at nearly every show out there, from Clios to Cannes Lions.
June 01, 2009
Aegis Group turned eastward this year and hired Shanghai-based Jean Lin, 44, to fill a new role in the company: global chief strategy office of its digital-marketing division, Isobar.
June 01, 2009
When Maureen Linder took over as VP-global advertising at Campbell Soup Co. in January, she was charged with overseeing Campbell's agencies and the company's worldwide advertising output.
June 01, 2009
Mary Murcko still has an easy, enthusiastic laugh, despite having to deal with some serious challenges and ever-increasing responsibility as her career has progressed.
June 01, 2009
Two years after quietly opening its doors, Jill Nykoliation's agency Juniper Park has grown from five staffers to fifty and has landed lead agency duties for several Frito-Lay brands in North America and the Quaker snack portfolio, plus local clients such as the Canadian Red Cross and lingerie brand Secrets from Your Sister.
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