June 07, 2010
NEW YORK (AdAge.com) -- This year Ad Age profiled 25 women in for the "Women to Watch" special report. Five honorees were kind enough to let us turn the cameras on them for short video segments for their thoughts what it takes to be successful and what their biggest challenges are in their respective fields.
June 07, 2010
NEW YORK (AdAge.com) -- You hear about ideas a lot when you talk with Janet Balis or the people who've worked with her.
June 07, 2010
NEW YORK (AdAge.com) -- A longtime agency-based marketer for clients such as Coca-Cola, Johnson & Johnson and Nokia, M.T. Carney was something of a nontraditional choice to help Walt Disney Pictures re-ignite its movie-franchise business.
June 07, 2010
NEW YORK (AdAge.com) -- To say the last six months have been eventful for Tara Comonte would be something of an understatement.
June 07, 2010
NEW YORK (AdAge.com) -- "Don't be encumbered by past history -- go off and do something wonderful." It's a quote from Intel's co-founder, and the man behind the microchip, Robert Noyce, and it's also something that Deborah Conrad, 48, has taken to heart as the tech giant's VP-chief marketing officer.
June 07, 2010
NEW YORK (AdAge.com) -- If there is some compulsory course instructing future marketers of the world to speak in safe, vacant phrases, then Amy Curtis-McIntyre most certainly has skipped it.
June 07, 2010
LOS ANGELES (AdAge.com) -- Liz Dolan is about to make cable history. As chief marketing officer of the Oprah Winfrey Network, Ms. Dolan will oversee perhaps the last major launch of a cable network when the Discovery Communications-Harpo joint venture makes its debut.
June 07, 2010
CHICAGO (AdAge.com) -- In Kirsten Flanik's first three years at BBDO, she's added to the agency's Mars business, with pet-food brands such as Nutro and Greenies, candy brands such as Fling, and built sales for longtime accounts such as M&M's. She also recently pitched and won the marketer's Orbitz business. But around the agency, her reputation pretty much boils down to one thing: getting Snickers back.
June 07, 2010
NEW YORK (AdAge.com) -- For Christine Fruechte, "starting in the mailroom" isn't a euphemism -- it's how the agency CEO, 42, got her first break in the advertising business.
June 07, 2010
NEW YORK (AdAge.com) -- Cable networks are getting increased notice from advertisers that want to aim their promotional entreaties at niche audiences. But Joan Gillman is lobbying for more attention to be paid to the cable-systems providers that distribute those networks to the nation at large.
June 07, 2010
NEW YORK (AdAge.com) -- There are those who accept risk as a necessary evil, and then there are those who embrace it. Lauren Hobart is the latter. The 41-year-old's nearly 13-year career at PepsiCo has included a number of high-profile risks.
June 07, 2010
BATAVIA, Ohio (AdAge.com) -- As global consumer and market knowledge officer, P&G's Joan Lewis sees serving as consultant on issues such as where the "white space" is in products and geographies as all part of the core mission of her group.
June 07, 2010
BATAVIA, Ohio (AdAge.com) -- Christine Mau has been helping Kimberly-Clark Corp. prove in serial fashion how possible it is to bring radically new looks to very old categories.
June 07, 2010
NEW YORK (AdAge.com) -- Laura McCorvie has a big marketing job at the world's second-biggest food company. But her chief concern isn't TV ad spending, or even what's happening on Facebook. She spends her time with customers -- only most of us call them retailers. Shopper marketing may be the fastest-growing segment of the marketing industry, particularly in consumer package goods.
June 07, 2010
BATAVIA, Ohio (AdAge.com) -- After a career mainly focused on marketing to women, Unilever's Kathy O'Brien has been learning quickly about marketing to men.
June 07, 2010
NEW YORK (AdAge.com) -- Now that Jon and Kate Gosselin have gone their separate ways, can the cable outlet that made them famous hitch its fortunes to someone else? That's been the challenge at TLC -- and for Eileen O'Neill, the cable outlet's president-general manager.
June 07, 2010
NEW YORK (AdAge.com) -- Magazines haven't always had R&D departments, but they need them if the business is going to succeed on platforms such as the iPad, said Sara Öhrvall, who was recently named director of research and development at Bonnier Corp., the publisher of magazines from Field & Stream to Saveur.
June 07, 2010
NEW YORK (AdAge.com) -- Danielle Paris has played an integral role in McDonald's reach for consumers' dollars by offering lower-priced beverages that might otherwise be purchased at Starbucks or Jamba Juice.
June 07, 2010
NEW YORK (AdAge.com) -- Melissa Richards-Person, who joined Papa John's in September as senior director-advertising and promotions, was tasked with maintaining sales and market share during one of the toughest markets in recent memory.
June 07, 2010
NEW YORK (AdAge.com) -- For Sarah Robb O'Hagan, chief marketing officer at Gatorade, running is a good way to keep in touch with the brand's consumer, generate ideas and handle the pressure of steering one of PepsiCo's largest brands.
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consume... More
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn fro... More
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/... More
Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for m... More
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, St... More
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels... More
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