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VIDEO: Bob Garfield Reviews the Super Bowl Commercials
Why Snickers' 'BrokeBack Mountain' Moment Was One of the Game's Big Ad Blunders
NEW YORK (AdAge.com) -- One of the biggest advertising blunders of Super Bowl XLI was a Snickers ad featuring a discomforting "'Brokeback Mountain' moment," according to Advertising Age ad critic Bob Garfield. Watch his seven-minute video review of the game's commercials.
Mars Pulls Snickers Super Bowl Spot
Gay Groups Denounce Ad In Which Two Men Kiss as Homophobic
NEW YORK (AdAge.com) -- It seems Mars had an inkling before the Super Bowl that two men's bellicose reactions after they accidentally kiss in its Snickers campaign might spark complaints from gay and lesbian organizations.
The Super Bowl's Most-Liked, Most Recalled Commercials
IAG Research: Consumers Most Liked Doritos' Consumer-Created Ad
NEW YORK (AdAge.com) -- Doritos' "Live the Flavor," a consumer-created commercial, was the Super Bowl ad most liked by viewers across the country, according to IAG Research's post-game survey. The commercial viewers most recalled was Bud Light's "But He has Bud Light," a spoof on slasher films featuring an axe-totting madman hitchhiker.
Many Super Bowl Marketers Drop the Ball on Search
Pizza Hut, Salesgenie.com and GoDaddy Were Top Performers in Maintaining Buzz
NEW YORK (AdAge.com) -- Doritos and General Motors Corp. built up buzz for their Super Bowl ads before the big game, hyping their respective consumer-generated-ad contests, but they appeared to forget one of the most important sales fundamentals, the follow-through, according to Reprise Media's Super Bowl search-marketing scorecard.
Super Bowl XLI Ads: Year of the Amygdala
Brain Scans Found Anxiety Was Most Common Response
NEW YORK (AdAge.com) -- Forget consumer-generated ads. The real trend among 2007's Super Bowl XLI ads was stimulation of the amygdala. That's what FKF Applied Research is saying in its second annual ranking of the most effective Super Bowl ads.
Omnicom Well-Represented During Super Bowl
Holding Company's Shops Had Hand in One-Third of Spots Shown During Game
Anheuser-Busch Tops TiVo Super Bowl Ad Report
Bud Light Come in No. 1 and 2 of Game's Most-Viewed Spots
Marketers Turn to Mobile to Stretch Their Super Bowl Buys
A-B, Pizza Hut Emerald Nuts Prolong Engagement With Text Messages, Ringtones
Measuring Bowl ROI? Good Luck
Marketers Struggle to Put Number on Internet Buzz, WOM, Overall Viewership
P&G, Unilever Sit Out the Super Bowl
Package-Goods Giants Avoid Clutter of Big Day, Learn to Build Own Buzz
VIDEO: Bob Garfield's Big Complaint About Super Bowl Advertisers
How Pre-Game Secrecy Dilutes the Impact of Their Buys
David Beckham Kicks It for the NFL
Super Bowl Spot Also Features Martha Stewart, Triumph the Insult Comic Dog
Restaurant Association Upset With Planned Federline Ad
Says Nationwide's Super Bowl Spot Denigrates Fast-Food Workers
Kevin Federline's New Gig: Insurance Poster Boy
Nationwide Uses Former Mr. Spears in Super Bowl Spot
More Marketers Stay Mum on Super Bowl Ad Buys
Apparently Embarrassed by $2.6 Million Price, Some Avoid Pre-Game Publicity
NFL Picks Winner of Super Bowl Viewer-Created Ad Contest
Sales Director at Maine Marketing Firm Will Have His Pitch Produced
Super Bowl XLI Lineup Starts to Take Shape
Honda, AIG, Chevrolet, Pepsi and Anheuser-Busch Are in
Wanted: $2.5 Million Super Bowl Spot -- For Free
Man Seeks Top Advertiser to Sponsor His Marriage Proposal on Big Game
VIDEO: NFL Makes Its Pitch to the Fans' Inner Pytka
Breaks Spot Asking Consumers to Create Their Own Super Bowl Commercial
Like Chevy and Frito-Lay, NFL Asks Fans to Pitch a Super Bowl Ad
Suddenly Advertising's Big Day Has a Do-It-Yourself Feel
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