Watch All the Super Bowl Spots
From Bud to Pepsi to Cash4Gold, They're All Here
NEW YORK (AdAge.com) -- Did you miss one of the Super Bowl ads? Never fear, Ad Age has gathered them all up and presents them here for your viewing pleasure. From the Budweiser Clydesdales to the SoBe Lizards, watch them all as often as you like.
Ed McMahon's Bad Ad Steals the Super Bowl
Garfield's Take on the Best and the Worst: Pegs Coke Zero, Monster.Com as Top Winners; Toyota, Teleflora the Biggest Losers
Cash4Gold? On the Super Bowl? Really? Things are even worse than we thought.
VIDEO: Bob Garfield Reviews the Super Bowl Spots
The Best, the Worst and the Quandary of This Year's Ads
NEW YORK (AdAge.com) -- Advertising Age ad critic Bob Garfield found the 2009 Super Bowl of Advertising to be neither particularly bad nor particularly good. He does has some strong views about the very worst and the very best commercials that appeared this year. At the same time, he ponders the troubling implications that one of the worst pieces of creative work -- the Cash4Gold.com spot -- is likely to have the highest ROI of any ad in the game.
Super Bowl Advertising: Everyone's a Winner
With Many Admeters and Metrics, Marketers Have Plenty of Ways to Justify their Efforts
NEW YORK (AdAge.com) -- Ad Age sifted through the more than 50 different (and often dubious) ratings systems to try to gauge Super Bowl winners or losers based, at least loosely, on the goals of the brands involved.
NBC Makes Most of Bowl With 'Super Front,' Promos
Net Sold out Inventory, Previewed Fall Lineup and Plugged All It Could
NEW YORK (AdAge.com) -- NBC Universal used this year's Super Bowl to play up anything and everything in its corporate family.
Who Burnished Their Brand With Super Bowl Ads, and Who Didn't
Pepsi, Budweiser, Cars.com Get Biggest Boost in Consumer Perception
NEW YORK (AdAge.com) -- The Pittsburgh Steelers weren't the only big winners on Super Bowl Sunday. Brands such as Pepsi, Budweiser, Cars.com, General Electric and Bridgestone also pulled off some heroics last weekend, albeit not in the form of a dramatic last-minute, game-winning touchdown drive like the Steelers. Instead the aforementioned marketers earned their victories through 30 and 60-second spots which ran during the game and cost roughly $100,000 a second.
2009 Super Bowl Top 10 Most-Liked, Most-Recalled Spots
Nielsen IAG Ad Ratings: Consumers Like Budweiser's 'Clydesdale Stick' Ad Best
NEW YORK (AdAge.com) -- Budweiser's "Clydesdale Stick" spot was the commercial most liked by viewers during Super Bowl XLIII. See the full Nielsen IAG lists of top-liked and top-recalled spots from this year's Super Bowl.
The Top Five Most 'Emotionally Engaging' Super Bowl Ads
Media-Research Firm Innerscope: It's the Economy, Stupid
NEW YORK (AdAge.com) -- Media-research firm Innerscope, which gauges emotional response through biometric vests, concluded that the most "emotionally engaging" ads -- surprisingly or not -- were those that in one way or another channeled concerns about the economy. That Career Builder and Cash4Gold ranked highest in the firm's subconscious scale only speaks to what many already know; people are worried about their finances.
Super Bowl Ratings Revision: Most-Watched Ever
Rash Report: NBC Gets Bump for 3-D 'Chuck' but Still Fourth for Monday
MINNEAPOLIS (AdAge.com) -- After the great gridiron victory by the Pittsburgh Steelers over the Arizona Cardinals, Super Sunday's superlatives have been mostly about what happened on the field. But now the accolades can be extended to on-screen as well, as Nielsen now estimates that Super Bowl XLIII was the most-watched TV program in history, topping last year's giant rating for New York's upset of New England.
Super Bowl Edition: Revisiting Audi's Chase, Coke's Avatar, 'Mean Troy,' Hyundai's 'Assurance' and CareerBuilder's Tips
Creativity Weekly Top 5: Feb. 2
This week it's the Creativity Top 5 Super Bowl Edition, where we revist our favorite spots from the big game.
NBC Makes Super Bowl Work Overtime for Its Own Programs
Ads for GE, Hulu, Universal Orlando Add to Pitchfest
NEW YORK (AdAge.com) -- The savviest marketer in Super Bowl XLIII? Kudos to the likes of Anheuser-Busch, PepsiCo and Cash4Gold, but the one marketer that managed to wring the most out of the night was the broadcaster of the event, NBC.
When a Super Bowl MVP Doesn't Equal Endorsements
Position, Off-the-Field Problems Likely to Keep Santonio Holmes From Cashing In
NEW YORK (AdAge.com) -- Super Bowl XLIII Most Valuable Player Santonio Holmes had the kind of game and has the kind of back story found in made-for-TV movies. What he doesn't have is marketability.
Which Marketers Best Tied Super Bowl Ads to Search?
Reprise Media Notes Who Scored and Who Didn't
NEW YORK (AdAge.com) -- Just because you paid NBC up to $3 million for a Super Bowl spot doesn't mean ... well, it might not mean much at all in Google's search results, or even that much in terms of online traffic.
Super Bowl XLIII Second-Most-Watched Ever
Rash Report: NBC Averages 95.4 Million Viewers
MINNEAPOLIS (AdAge.com) -- Just like last night's superb Super Bowl game, the ratings results are going down to the wire. But the early indication from the Nielsen referees is that last night's game was the second-most-watched ever, reaching 95.4 million average viewers. The total number of viewers, meaning the total audience for all or part of the broadcast, was 148.3 million.
Pepsi, Coke Bowl Buys Pay Off in Online Buzz
Heaviest Spender Generated Most Chatter, but Big Bucks Don't Mean Positive Feedback
NEW YORK (AdAge.com) -- Who says you can't buy buzz? In the end, the marketer that bought the most Super Bowl ad time ended up reaping the most chatter among the Twitterers, bloggers and online talkers.
DDB, Crispin, Goodby Can't Compete With Doritos Crotch Joke
Anheuser-Busch Loses Ad Meter Crown to Consumer-Generated Spot
CHICAGO (AdAge.com) -- The 288 people sequestered for USA Today's Ad Meter panel have decided that Jeff Goodby and Alex Bogusky have nothing on a cheap crotch joke from two unemployed brothers from Indiana. Joe and Dave Herbert scored a Super Bowl spot by winning Doritos' consumer-generated ad contest.
Who's Buying What in Super Bowl XLIII
A Rundown of Marketers and Their Spots in the Big Game
Here's our annual list of marketers that have bought time in the Super Bowl. The chart, continually updated right up until the game, includes description of the ads, the agency responsible and the number of spots in the gridiron classic.
$100,000 a Second? See How the Super Bowl Got So Expensive
Ad Age Charts the Prices, Ratings and CPMs for Every Game
LOS ANGELES (AdAge.com) -- NBC is asking a record $3 million for 30 seconds of commercial time during its airing of Super Bowl XLIII on Feb. 1. That means advertisers will be paying even more than they paid in 2007, when the cost to reach 1,000 viewers on CBS was a whopping $27.90, the highest CPM ever paid for the Super Bowl.
Gatorade Not Just for Elite Athletes Anymore
Repositioning Includes Site for Web Series, Games, Social Network
NEW YORK (AdAge.com) -- Gatorade's push to capture a broader swath of consumers will begin in earnest on Sunday with the launch of an online sports and entertainment network. The site, missiong.com, will be touted in the closing seconds of each of the brand's 30-second Super Bowl spots.
Super Bowl Sunday's Other Contest: Pizza Delivery
Domino's, Pizza Hut, Papa John's Field New Products, Game-Day Deals, Publicity Grabs
CHICAGO (AdAge.com) -- The Super Bowl isn't just about ads, or even football. It's the day Domino's, Pizza Hut and Papa John's fight for their share of the pie on the biggest pizza-delivery night of the year.
It's Not Just DreamWorks' Super Bowl Ad That'll Be 3-D
Get Those Glasses Ready for All Future Animated Films From the Studio
NEW YORK (AdAge.com) -- If this weekend's Super Bowl is any indication, 3-D is coming back in a big way in 2009, and it's way more than just the red-and-blue glasses of yore.
Direct-Response Cash4Gold Buys Into the Super Bowl
Ad Features Pitchman Ed McMahon, Rapper MC Hammer
NEW YORK (AdAge.com) -- The Super Bowl advertising ranks are usually filled with the big boys of marketing: Anheuser-Busch, Coca-Cola, PepsiCo. And now: Cash4Gold?
Bloggers Not Saying Much on This Year's Super Bowl Spots
Recession Suppresses Online Chatter, PR Efforts by Brands
SAN FRANCISCO (AdAge.com) -- Recession may be a buzz kill for Super Bowl-ad hype: Firms tracking online chatter see a significant decline in discussion about this year's crop of ads compared with last year's.
NBC Down to Just Two Spots Left in Super Bowl
NBC Sports President Ebersol: 'Tough Slog' to Sell Last 15%
NEW YORK (AdAge.com) -- NBC Sports President Dick Ebersol said the network is down to just two available Super Bowl spots, and has managed to sell all of them at prices above $2.4 million, a sign that economic issues haven't thwarted advertisers' desire to be in the annual football classic.
PepsiCo Still Finalizing Ad Lineup for Super Bowl
SoBe LifeWater, Yes; Pepsi, Pepsi Max and Gatorade, Maybe
NEW YORK (AdAge.com) -- The Super Bowl is just five days away, but PepsiCo still hasn't determined how it will fill millions of dollars worth of advertising time.
Rookies Eager to Play in Super Bowl
As Big Names Bow Out, Smaller Marketers Rush in
NEW YORK (AdAge.com) -- The Super Bowl has long been a roost dominated by big names such as Pepsi, Anheuser-Busch, FedEx and General Motors. In 2009, that pecking order could be upended by a group of lesser knowns ranging from breakfast-on-the-go chain Denny's to flower-delivery service Teleflora.
Yes, the Super Bowl Is Well Worth $3M a Spot
Even in Tough Economy, Buy Pays Off Big in Web Traffic, Publicity and Sales
CHICAGO (AdAge.com) -- Surely, spending $3 million on a Super Bowl ad in the midst of a crushing economic downturn is a foolish waste when chief marketing officers' jobs are on the line? On the contrary, it's a bargain.
Cowboys Fan Tapped for Samsung Super Bowl Ad
Winner Picked out of 400 Stories for Pre-Game Spot
YORK, Pa. (AdAge.com) -- Add Samsung to the list of marketers turning to consumers for their Super Bowl ads. The electronics maker and official HDTV of the NFL asked fans to send in their best football stories, with the promise that the winner would be turned into a pre-game TV ad.
Doritos Wants 'Crash the Super Bowl' Spot to Hit No. 1
Offers Consumers $1 Million Bonus if Ad Tops USA Today Poll
CHICAGO (AdAge.com) -- One way to stretch that return on investment in that Super Bowl ad buy: Start at the beginning of football season and offer cold, hard cash.
Pedigree Takes a Lighthearted Approach in Bowl Ad
Also Aims to Increase Dog Adoptions, Feed Shelter Dogs
NEW YORK (AdAge.com) -- Pet-food marketer Pedigree may be known for ads that tug at the heartstrings, but for the Super Bowl it plans to make viewers laugh.
Coca-Cola Gives Coke Zero a Super Bowl Spot
Ad Stars Pittsburgh Steeler Troy Polamalu
NEW YORK (AdAge.com) -- Coke Zero, the most successful launch in Coca-Cola Co.'s history, is slated to make its first Super Bowl appearance.
Bad Times Affect Ad Recall for Bowl Spots
Gallup: Weak Consumer Confidence Can Mean Less Attention
NEW YORK (AdAge.com) -- If U.S consumers have money troubles on their minds, can it detract from their ability to remember what happens in an eye-catching Super Bowl commercial? The answer, apparently, is yes.
Miller Mocks A-B With One-Second Ads
Spots Poking Fun at Rival's Bowl Dominance Will Air During Pre-Game
CHICAGO (AdAge.com) -- If Anheuser-Busch parent InBev is looking to save money, rival MillerCoors has a suggestion: Skip the Super Bowl. The brewer's Miller High Life brand is using a series of one-second ads airing during the pre-game festivities on 25 local NBC stations to mock A-B for owning the big game.
Underwriting Your Super Bowl Spot
How to Ensure You Make the Most of That $3 Million in a Down Economy
The plot has thickened for Super Bowl ads in 2009. The economy is hurting, skepticism of advertising is in no short supply, and the price is $3 million for a 30-second spot. Go for it? Or run for the hills? Moreover, if you do take the plunge, what can you do to maximize your return on investment?
Clydesdales Dominate A-B Super Bowl Lineup
Brewer Previews Five of Seven Spots, All From DDB
CHICAGO (AdAge.com) -- Anheuser-Busch may have a new owner, but its iconic Clydesdales loom larger than ever in the brewer's 2009 Super Bowl lineup. A-B previewed five of its seven spots, all produced by DDB, Chicago.
NBC Still Has About 10% of Its Time to Sell in Super Bowl
Buyers Expect Sales to Wrap After Weekend Games Determine Match Up
NEW YORK (AdAge.com) -- Although demand for ad time in the Super Bowl had cooled somewhat along with the economy, media buyers are predicting activity for the last parcel of inventory should ramp up heavily next week after advertisers learn which teams will make it to the gridiron classic.
Does a $3M Super Bowl Ad Make Sense in a Recession?
Big-Game Buys That Strike the Right Tone, Avoid Bravado Will Pay Off for Marketers
Three million dollars for a 30-second TV spot seems ostentatious when times are good. For marketers and consumers alike, it appears almost reprehensible when people talk in the currency of economic doom and gloom.
DreamWorks, SoBe, Intel, NBC Plan 3-D Super Bowl Ad
Commercial Break Will Feature Lizards, 'Monsters vs. Aliens' Trailer
NEW YORK (AdAge.com) -- Super Bowl advertising is often a solitary endeavor. Each ad is a universe unto itself, with nary a reference to another product or rival. After all, why share the spotlight when ad time costs millions of dollars? Well, this year is different. DreamWorks Animation and Pepsi's SoBe beverages are moving in the opposite direction, teaming up with NBC and Intel Corp. to create a 3-D ad break set to appear at the end of the second quarter.
BBDO to Produce Only Three Commercials for 2009 Super Bowl
FedEx Opts Out, Citing Economy, Leaving Shop With Spots for NFL, Monster.com and GE
NEW YORK (AdAge.com) -- FedEx is punting on the 2009 Super Bowl, and the undisputed king of the Big Game -- its agency, BBDO -- will be a lot more on the sidelines this year.
NBC to 'Reintroduce' Shows During Super Bowl
Promotions Planned for 'Heroes,' 'Kings' and NBCU Cable
Add the casts of such NBC shows as "Heroes" and "Medium" to the Budweiser Clydesdale horses and sundry Pepsi beverage logos you're likely to see if you watch the Super Bowl on Feb. 1.
Pepsi Blocks Coke From First Half of Super Bowl
But Soft-Drink Rival Hopes to Lock in Exclusivity for Third Quarter
NEW YORK (AdAge.com) -- The cola wars are moving to the Super Bowl. PepsiCo has arranged to block other marketers of non-alcoholic beverages from advertising in the first half of next year's gridiron classic, according to media buyers and other executives with knowledge of the situation. Meanwhile, Coca-Cola is considering locking up a similar deal in the third quarter, according to some of these people.
Anheuser-Busch Plans to Feature Clydesdales in Super Bowl
Brewer Hopes to Provide Inspiration During Downturn
NEW YORK (AdAge.com) -- Anheuser-Busch's potential lineup for the Super Bowl contains a heavier-than-usual dose of its famous Clydesdale horses -- the better to provide something inspirational during times of economic strife and to remind viewers that the company that supports them isn't going away, said Bob Lachky, the brewer's chief creative officer.
GoDaddy Back in for Super Bowl XLIII
This Time, CEO Promises to Play Nice With Censors
NEW YORK (AdAge.com) -- In what is likely to be one of the more unsurprising ad maneuvers in the coming Super Bowl, web-domain-name registrar GoDaddy has confirmed it will return to the game for a fifth time. The twist: The man behind the company's often risque commercials said he doesn't think its ads will trip network censors this go-round.
Pedigree Buys First Super Bowl Spot
Plans to Run One 30-Second Ad in This Year's Game
NEW YORK (AdAge.com) -- This year's Super Bowl menu calls for buffalo wings, nachos and ... kibble? Mars' Pedigree dog food will advertise its canine cuisine in the gridiron classic in a first for the brand, and in what may be a first for the dog-food category.
2008: The Best-Ever Year in Sports?
Optimedia U.S. Ranks the Sporting Events That Engaged Audiences
Sports fans and commentators alike love to debate "best evers" -- "best-ever team," "best-ever finals," "best-ever MVP." Surely 2008 would earn the crown "best year ever for sports" if such an award existed. In a year in which TV was plagued by the writers strike, sports broadcasters could not have written a better script. And it showed, with great stories and live TV delivering record audiences.
Monster Founder Andrew McKelvey Dies at 74
Turned Yellow Pages Shop Into Online-Recruitment Powerhouse
NEW YORK (AdAge.com) -- Monster Worldwide founder and former advertising executive Andrew J. McKelvey passed away due to pancreatic cancer on Thanksgiving Day at 74 years of age, according to the New York Times.
NBC Sells About a Dozen Super Bowl Spots at $3 Million
80% of Inventory Already Sold for the Big Game
NEW YORK (AdAge.com) -- Ad time in the Super Bowl seems to be disappearing faster than a plate of buffalo wings. NBC, which will broadcast Super Bowl XLIII from Tampa, Fla., next year, has sold more than 80% of its available ad inventory for the game, said Seth Winter, senior VP-NBC Sports and Olympics sales and marketing.
RSS (What is RSS?)