Watch All the Super Bowl XLIV Spots

I came for the Tebow ad, but unless my eyes fail me, I don't see it. Is there a reason it's not included -- given that the pre-Bowl hype made it the most anticipated of all the ads, shown above?

Incidentally, I can't believe so many people got their knickers in a twist over that simple ad.

IF YOU PLAY THE BOTTOM TACO BELL AD YOU'LL SEE THE MANCRUNCH SPOT BANNED BY CBS!!!

CORRECTION...THE MANCRUNCH SPOT PLAYS INSTEAD OF TACO BELL'S "POEM" COMMERCIAL. WHASSUP????

Ooh, someone got creative and inserted the banned Man Crunch spot in place of the Taco Bell spot. Purty kewl...way to go! It was the best spot anyhow, glad it ran here.

What happened with the Google ad? Why isn´t it here?

What happened with the Google ad? Why isn´t it here?

Just wanted to give my two cents here. Plenty of winners and losers this year, but I thought the contrast between competitors Monster and Career Builder was particularly interesting.

During a period where many are out of work, and others are just grateful to have a job, I felt career builder missed the mark AGAIN this year, repeating the same basic theme from last year's game. Yes, we got the point a year ago, some folks do not like their job. This theme wasn't particularly funny in 2009, nor was it well timed for 2010, as many are still desperate to find ANY JOB. Did they really need to air multiple spots to make the same point they made a year ago?

In contrast, Monster scored with a spot that made us smile. Isn't that what folks are hoping for when they watch Super Bowl Ads? An underdog (or is that under beaver?) finds success! Priceless!

: )

Michal Strahilevitz, Ph.D.
Associate Professor of Marketing
Golden Gate University
San Francisco
www.MarketingProf.net

Sleepwalker by WK for Coca-Cola is 100% "copied" from an Israeli agency!!!!
The whole idea is stolen, even the music is the same!!!
How far can you go by stealing?
The world is very small these days, and the phone calls were flying all over the world about it.
Shame on you WK, you lost your touch.

A coffin full of Doritos? Dogs with no-bark neck collars? That's what you spent millions on? The new E-Trade baby is a bore. The beer ads were beyond inane. And the Green Police smacked so grotesquely of political correctness that even as satire it pissed me off. No pants Fridays and screaming chickens? And KISS playing with midgets is sure to feel the wrath of little peeps everywhere.

The biggest problem is that I had tremendous trouble with brand-name retention. All the gimmicks and dumb-ass pranks did not make me remember the products... except God Daddy. As god-damned cheesy as those spots are, you will always know that when a hot chick rips off her blouse, you can get domain hosting for a dollar a month.

Best ever... Still the 1984 Macintosh ad. I watched it live and when I watch it on You Tube I still get goosebumps.

Tommy Z . Publisher, PlanetZman
http://www.planetZman.com
http://www.twitter.com

Get a blow-by-blow of all the spots from a Lint Screen perspective http://bit.ly/cwLx7h, http://bit.ly/cLVy7x

Chicken, Fences, Hyundai, FloTV and the Betty White, and Abe spot for Snickers ... in that order, were some of the better spots on this year's Super Bowl. However, since the commercials became all the rage on the Super Bowl, this year's spots were by far the most boring, un-funny, and down right stupid commercials produced by thus far. I hope all these spots - other than the ones mentioned above - are all "one and done."

You have to remember that the funniest or cutest ad is not always the most successful (Case in point: the Bridgestone whale ad was funny, but will probably have low recall from consumers because it didn't relate to the product being sold or the brand name. "Remember THAT AD with the whale?...."

My Prediction for Top 5 Most Successful Ads

1) Snickers "Betty White" (I'm sure this will take off in a viral way)
2) Doritos "House Rules"
3) Audi "Green Police"
4) Dodge "Last Stand"
5) Google "Limitless search"

On a side note, I feel that E*Trade and GoDaddy have completely run their course and need to start looking toward a new campaign. Their marketing departments should have realized that before wasting their money this year. Also, the "man bashing" this year was very strange to me; when economies are good it can be successful to play on insecurities, but in a time when people are worried about providing the basics for their family, I don't feel that anyone is worried about "wearing the pants in the family" and being manly.

Unfortunately, none of the Ads cut the mustard for me. Some were boring and totally lacked creativity. The Underdog was funny and the Fence was good. Overall, not very impressed.

Thanks for not including the Tebow ad. CBS caved into the fundamentalist fascists and made a mockery of their "no advocacy ads" policy, and neither party deserves a millisecond of additional exposure.

As for the rest, the masturbatory ad industry tradition of creatives talking to themselves continues, with the accompanying improbable or imperceptible shifts in consumer perception and loyalty.

They were all remarkable for their desperate need to be creative and their almost complete lack of success in doing so.

All, that is, but 'Man's Last Stand'. Though the whipped hubby idea's a touch done, the spot still gave me a rush and made me want to get in one of those Dodges and hurt it.

Having said all that, you should've seen the unconscionable crap we were subjected to in Canada. Utterly embarrassing.

Sleepwalker by WK for Coca-Cola is "copied"
from "Yotvata" ad. Yotvata is an Israeli milk drink. You can see here the comparison between the ads: http://reshet.ynet.co.il/%d7%97%d7%93%d7%a9%d7%95%d7%aa/News/Economics/Consumers/Article,37234.aspx

Here one of the ads campaign:

http://www.youtube.com/watch?opied" v=ih8MzeXbhws&feature=player_embedded

Well not ALL the Super Bowl spots. You can see the Google spot if you look at advertisers C-f - and you can see a spot that never ran - Mancrunch can be seen if you click Taco Bell - Poem, but missing is the Tebow spot which never once mentioned pro-life, pro-choice, anti-abortion or anything that could be remotely offensive to anyone - here is all the copy from the spot:
In the ad, Pam Tebow holds a baby photo of Tim, now 22.

"I call him my miracle baby," she says. "He almost didn't make it into this world. . . . you know, with all our family's been through, we have to be tough."

Suddenly, she appears to be tackled and flies off-screen.

"Timmy!" she scolds, popping back up. "I'm trying to tell our story here!"

Tim joins her and apologizes. "You still worry about me, Mom?"

"Well, yeah," says Pam Tebow. "You're not nearly as tough as I am."

The tagline, "Celebrate Family. Celebrate Life," directs viewers to the website of the sponsor, Focus on the Family, the Colorado-based evangelical Christian organization. The ad was posted there: www.focusonthefamily.com.

Sleepwalker by WK for Coca-Cola is "copied"
from "Yotvata" ad. Yotvata is an Israeli milk drink. You can see here the comparison between the ads:
http://reshet.ynet.co.il/%d7%97%d7%93%d7%a9%d7%95%d7%aa/News/Economics/Consumers/Article,37234.aspx
Here one of the ads campaign:
http://www.youtube.com/watch?v=ih8MzeXbhws

Compare the Audi ad with the "1984" ad.
Is this how far we've come in 26 years?
From admiring the rebel spirit and independence to proposing conformity and blending in?

Steve Schollnick

Schollnick Advertising LLC
www.schollnickadvertising.com
2828 Metairie Ct
Metairie La 70002
504-838-9615

They should have also included the banned ads in this list. Some where better than most of the rubbish that was shown: I mean take a look at the Banned netflix ad: http://www.youtube.com/watch?v=BmZoAhN8_is

Blow by blow reviews of all the spots by a 30-yr ad vet http://bit.ly/cwLx7h, http://bit.ly/cLVy7x

The ultimate failure (#FAIL in the Twitterverse) was Dockers running an expensive piece of airtime to promote a website that they hadn't taken the time to make sure was up to the task of handling millions more visitors than normal.

If the marketing folks at Levi's didn't bother talking to the IT folks at Levi's, then heads should roll in marketing, all the way up to the top. If the IT folks at Levi's haven't heard of a concept called "provisional bandwidth" (i.e. get as much as you need on very short notice) and "stress testing" (i.e., simulate ten million hits on your website to make sure it can stand it) then heads should roll in IT all the way to the top.

Either way, the agency should be fired for not thinking of it and making sure the marketing and IT people were talking to each other and planning for success. Isn't that what an agency is for? THINKING for the client when the client doesn't?

A billion dollar brand tarnished by a wasted $3 million dollar ego ad buy. And if you don't think the brand is being tarnished by this SuperFail, just check out Twitter and FaceBook where the young Docker's buyers hang out and see what they are saying. Or Google "Dockers Fail" and see what you get.

This lesson was learned by AT&T about ten years ago -- how quickly we forget.

I don't think this Tebow commercial is the one that was actually one DURING the Super Bowl, is it. Didn't he "tackle" his mom in the one aired during the bowl? Where is that one?

All in all the body of ad work, in my opinion, did not justify the cost. Further ROI on spend is probably tarnished by poor brand reinforcement and creative. Is it me or did everything just seem too safe and therefore mediochre. "Fences" by Bud was one of the most uncreative spots and so predictable. Being a Chicago guy, the blasphemous "Superbowl Shuffle" remake should have never been touched, especially by an LA agency. What does tinseltown know about Chicago...Nuttin'

David Berg/Business Development Director
Merge Design & Interactive
www.mergeworld.com
www.twitter.com/mergeworld

"Best" ad: Teleflora. Magner-Sanborn's Qualcomm FloTV "Moments" made me want more and Teleflora is the only one that made me laugh out loud...twice when I watched it again. Google told the best, most inventive story that made me think.

The best: Doritos "House Rules"...!

My 2¢:
Google was by far the smartest, most compelling piece of advertising. A couple Doritos executions got a chuckle. And the Dave-Oprah-Leno tryst was genius. Guess that's 3¢.

Bruce Abels
Freelance Writer & Verbal Brander
Ready Willing & Abels
www.rwabels.com

My favorite was Denny's. Believe it or not. But there were other great ones too. Read more on my blog at Brandathon. http://www.brandathon.com

Google's ad is miles and miles ahead of the rest. It's absolutely brilliant through and through. Ticks every box. Also, Bud's Select 55 spot was one of the better ones--by no means the most gripping piece of work, but at least it distinguishes its product from the competition via a unique and specific claim.

PS- Any other men out there bored of hearing cliches about inlaws, nagging wives, and man-chores?

Just watched Bob Garfield's review... don't I feel redundant!