Mission: Increase the profitability of our clients' businesses by allowing them to focus on their most valuable consumers, internal and external, through relationship marketing programs. With the Internet as the hub, our work manifests itself in a full spectrum of marketing communications programs.
Relationship Marketing Experts: Bridge Worldwide is an industry-leading relationship marketing agency based in Cincinnati, Ohio. Through a dynamic mix of online and offline marketing, we help our clients identify, understand, and build relationships with their most valuable customers. Ultimately, we help build our clients' brands and business.
What We Do: Through relentless digging, insightful strategies, smart tools and breakthrough creative, we help you define how your target thinks about your brand. We initiate and evolve relationships by leveraging the interactive space and many touchpoints, adding value to your message and your brand. The result? ROI-focused, efficient solutions that lead to stronger relationships and greater profitability for you.
Key Services:
Strategy and Planning:
• Industry analysis and competitive audits
• Brand positioning and equity development
• Target audience identification
• Buzz marketing strategy
• Acquisition planning
• Patient/professional relationship programs
• Compliance and regimen programs
• Influencer marketing strategy
• Campaign planning and management
• IT environment consulting
Online Portfolio of Tools:
• Database development and management
• Website design and programming
• Intranet and extranet development
• Application and tool development
• Flash, broadband, and gaming development
• E-detailing and CD-ROM development
• Training and educational programs
• E-shopping and sampling capabilities
• Automated personalization and targeting
• Target emails and automated alerts
• Content and knowledge management
• E-publications
• Message board and blog development
• Chat seeding and monitoring
• Media planning and buying
• Rich-media and banner advertising
• Search engine acquisition
• Promotions, contests, and sponsorships
Research and Measurement:
• Qualitative testing and research reporting
• Copy and creative testing
• Usability testing and analysis
• Pre-/post-effectiveness survey vehicles
• Panel match data analysis
• Quantitative research reporting
• Campaign loyalty measurement
• ROI analysis
Offline Portfolio of Tools:
• Identify development (naming, logos, and messaging)
• Public relations support
• Conference and trade-show support
• Sales collateral and support
• Direct mail and print
• Newsletters and custom publications
• Patient and professional education kits
• In-office displays and materials
• Promotions
• Sampling and coupons
• Fulfilment
• Media buying and planning
• Patient and professional print advertising
E-Mail: hr@bridgeworldwide.com Website: www.bridgeworldwide.com
