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Ad Age Insights
Affluence in America: The Next Generation
Which millennials are already luxury consumers, and which ones will be living large in the next decade?
December 10th, 2012
28 pages, Power Point slides
Building Brands Online 2012
How digital is changing the way all media are bought and sold
October 29th, 2012
50 pages; Power Point slides
Financial Services Marketing
Biggest Ad Spenders. When TV Ads Wear Out. Market Share. Product Innovation. Banking on the Web.
October 8th, 2012
20 pages
Smart Strategies for Local Marketing
Drilling Down to Where Your Consumer Lives
October 1st, 2012
24 Pages
Mobile Fact Pack 2012
Market, media, demographics and agencies
August 20th, 2012
28 pages
Smart from the Start: How to Grow Your Small Agency
Is your small agency starting to outgrow its original framework? Here's how to move to the next level, with advice on managing talent, clients, revenue, partnerships and culture.
July 22nd, 2012
20 pages
Hispanic Fact Pack 2012
Ad Age's ninth annual guide to Hispanic marketing and media
July 22nd, 2012
52 pages
Dudes to Dads: U.S. Men's Attitudes Toward Life, Family, Work
How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.
July 8th, 2012
40 pages, PowerPoint slides
The Cultural Connection
How Hispanic Identity Influences Millennials
May 13th, 2012
24 pages, Power Point slides
Managing Your Brand's Social Life
Strategies for Social Media Platforms, Organizing Your Team And What to Measure
April 23rd, 2012
24 pages, Power Point slides
Cross-Generational Healthcare
How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices
March 25th, 2012
24 pages, Power Point slides
Facebook 101: Are You Worth a Like?
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
January 18th, 2012
35 pages
Mobile Marketing Volume 4: M-Commerce
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consumers want to buy and why your website needs to be ready for mobile.
November 28th, 2011
28 pages, PowerPoint slides
Shopper Marketing: The Series
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.
November 21st, 2011
4 issues
Always On Women
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.
November 14th, 2011
18 pages, Power Point slides
2011 Creativity Awards Report
Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for most award winning agencies, creatives, directors, production companies and more.
October 31st, 2011
48 pages
Shopper Marketing Volume 4: Plans That Work
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay
October 24th, 2011
16 pages
Pharmaceutical Marketing
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels are changing the landscape, the still-evolving regulatory enivronment, the maturing of blockbuster drugs and the opportunities all of that brings.
October 17th, 2011
18 pages
Mobile Marketing: The Series
Mobile devices are disrupting all kinds of consumer behavior. This four-part series gives marketers clear explanations of how to use mobile to your best advantage.
October 2nd, 2011
4 issues; Power Point Slides
The Creativity Report: The Series
A quarterly series of creative briefs that explores the most notable and break-through ideas and campaigns. Subscribe here to recieve all four in 2011.
October 2nd, 2011
4 issues
The Evolution of Facebook Brand Fans
How and Why Users in Six Countries Choose to Interact with Brands on Facebook
September 19th, 2011
24 pages; PowerPoint slides
Mobile Marketing Volume 3: Metrics
Everything from couponing to commerce is transitioning to mobile, and marketers need data on usage and ad performance. Here's where to start.
August 22nd, 2011
42 pages
The Creativity Report Volume 2: Getting Great Work
The Eight Habits of Highly Creative (And Effective) Marketers
August 8th, 2011
22 pages
Hispanic Fact Pack 2011
Ad Age's eighth annual Hispanic Fact Pack includes data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Includes Ad Age's extensive ranking of Top U.S. Hispanic Media Agencies.
July 25th, 2011
60 pages
Shopper Marketing Volume 3: Neuroscience
Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.
July 25th, 2011
19 pages
The New Wave of Affluence
Five tiers of affluent households identified, along with which demographic is on its way to the rich life, and why it's time to abandon the idea of mass affluence.
May 23rd, 2011
24 pages; Power Point Slides
Mobile Marketing Volume 2: Couponing
How mobile devices and new promotional opportunities are creating consumer excitement and a whole range of new behaviors around couponing.
May 9th, 2011
28 pages, Power Point Slides
Shopper Marketing Volume 2: Search, Social, Mobile
The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?
April 18th, 2011
18 pages; Power Point Slides
50 and Up: What's Next?
The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they're spending their money and what marketers should know in order to reach them. Data from AARP's Baby Boomers Envision Retirement Survey, GfK MRI’s Survey of the American Consumer and Ad Age's MarketFinder.
April 4th, 2011
20 pages
The Creativity Report Volume 1: Technology Transforming Creativity
An in-depth examination of tech talent in the creative process, as well as case studies of great campaigns.
March 28th, 2011
16 pages; Video
What You Need to Know About Mobile Marketing 2011
A primer on mobile marketing in the U.S., benchmarks, best practices, glossary of mobile marketing terms. Power Point slides included.
March 14th, 2011
38 pages; Power Point Slides
Mobile Marketing Volume 1: Location
How location-based services and GPS-enabled apps on mobile devices are changing the way retailers and marketers are connecting with their best customers.
February 28th, 2011
28 pages; PowerPoint Slides
The Economics of Online Video 2011
Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.
February 14th, 2011
28 pages; PowerPoint Slides
Shopper Marketing Volume 1: Partners
Getting the relationships between marketers, retailers and advertising agencies right in order to best structure shopper marketing practices.
January 10th, 2011
16 pages
Building Brands Online
Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media
October 10th, 2010
28 pages
What small and midsize businesses need to know about marketing: Your questions answered
Advice for small and midsize business owners on determining marketing ROI, social media, agency compensation and setting budgets from Ad Age Insights and Small Agency Diary contributors.
July 12th, 2010
14 pages; Registration required
The Reality of the Working Woman
With research partner JWT, and Ad Age Insights survey on attitudes of today's working women.
June 6th, 2010
28 pages
Shiny New Things
What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention
March 15th, 2010
20 pages
The New Female Consumer: The Rise of the Real Mom
Still targeting 'Supermom'? For younger generations of mothers, having it all doesn't mean doing it all.
November 16th, 2009
28 pages
How Commercial Ratings Changed the $70 Billion TV Market
Commercial ratings became the currency of the $70 billion national TV market, replacing 65 years of program ratings.
October 13th, 2008
12 pages
How to: Social Intelligence for Hollywood
Want to know what viewers think about your content and characters? This eBook shows how you can analyze social media to find out.
Display Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.
Leverage Marketing Analytics to Improve the Customer Experience
Why do your customers make the decisions they do? This paper describes how marketing analytics can unlock the full strategic value of your data to deliver the optimal customer experience.
Digital Attribution Comes Of Age
This white paper explores the emerging role of fractional attribution as a means to measure the marketing impact of digital channels, media and initiatives, and summarizes challenges and upcoming trends.
10 Big Brand Strategies for Mobile App Marketing
Learn what leading brands are now doing, how they're doing it, and what their marketing executives have to say in this new ebook.