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Ad Age Insights
The Cultural Connection
How Hispanic Identity Influences Millennials
May 13th, 2012
24 pages, Power Point slides
Managing Your Brand's Social Life
Strategies for Social Media Platforms, Organizing Your Team And What to Measure
April 23rd, 2012
24 pages, Power Point slides
Cross-Generational Healthcare
How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices
March 25th, 2012
24 pages, Power Point slides
Facebook 101: Are You Worth a Like?
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
January 18th, 2012
35 pages
Mobile Marketing Volume 4: M-Commerce
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consumers want to buy and why your website needs to be ready for mobile.
November 28th, 2011
28 pages, PowerPoint slides
Shopper Marketing: The Series
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.
November 21st, 2011
4 issues
Always On Women
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.
November 14th, 2011
18 pages, Power Point slides
2011 Creativity Awards Report
Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for most award winning agencies, creatives, directors, production companies and more.
October 31st, 2011
48 pages
Shopper Marketing Volume 4: Plans That Work
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay
October 24th, 2011
16 pages
Pharmaceutical Marketing
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels are changing the landscape, the still-evolving regulatory enivronment, the maturing of blockbuster drugs and the opportunities all of that brings.
October 17th, 2011
18 pages
Indian Media Industry
With partner Heernet Ventures, Ad Age Insights introduces a comprehensive analysis of the Indian media and entertainment and its major players in this 1,004-page report.
October 3rd, 2011
1,004 pages
Chinese Media Industry
With partner Heernet Ventures, Ad Age Insights introduces a comprehensive analysis of China's media and entertainment and its major players in this 1,005-page report.
October 3rd, 2011
1,005 pages
Mobile Marketing: The Series
Mobile devices are disrupting all kinds of consumer behavior. This four-part series gives marketers clear explanations of how to use mobile to your best advantage.
October 2nd, 2011
4 issues; Power Point Slides
The Creativity Report: The Series
A quarterly series of creative briefs that explores the most notable and break-through ideas and campaigns. Subscribe here to recieve all four in 2011.
October 2nd, 2011
4 issues
The Evolution of Facebook Brand Fans
How and Why Users in Six Countries Choose to Interact with Brands on Facebook
September 19th, 2011
24 pages; PowerPoint slides
Mobile Marketing Volume 3: Metrics
Everything from couponing to commerce is transitioning to mobile, and marketers need data on usage and ad performance. Here's where to start.
August 22nd, 2011
42 pages
The Creativity Report Volume 2: Getting Great Work
The Eight Habits of Highly Creative (And Effective) Marketers
August 8th, 2011
22 pages
Hispanic Fact Pack 2011
Ad Age's eighth annual Hispanic Fact Pack includes data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Includes Ad Age's extensive ranking of Top U.S. Hispanic Media Agencies.
July 25th, 2011
60 pages
Shopper Marketing Volume 3: Neuroscience
Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.
July 25th, 2011
19 pages
The New Wave of Affluence
Five tiers of affluent households identified, along with which demographic is on its way to the rich life, and why it's time to abandon the idea of mass affluence.
May 23rd, 2011
24 pages; Power Point Slides
Mobile Marketing Volume 2: Couponing
How mobile devices and new promotional opportunities are creating consumer excitement and a whole range of new behaviors around couponing.
May 9th, 2011
28 pages, Power Point Slides
Shopper Marketing Volume 2: Search, Social, Mobile
The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?
April 18th, 2011
18 pages; Power Point Slides
50 and Up: What's Next?
The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they're spending their money and what marketers should know in order to reach them. Data from AARP's Baby Boomers Envision Retirement Survey, GfK MRI’s Survey of the American Consumer and Ad Age's MarketFinder.
April 4th, 2011
20 pages
The Creativity Report Volume 1: Technology Transforming Creativity
An in-depth examination of tech talent in the creative process, as well as case studies of great campaigns.
March 28th, 2011
16 pages; Video
What You Need to Know About Mobile Marketing 2011
A primer on mobile marketing in the U.S., benchmarks, best practices, glossary of mobile marketing terms. Power Point slides included.
March 14th, 2011
38 pages; Power Point Slides
Mobile Marketing Volume 1: Location
How location-based services and GPS-enabled apps on mobile devices are changing the way retailers and marketers are connecting with their best customers.
February 28th, 2011
28 pages; PowerPoint Slides
The Economics of Online Video 2011
Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.
February 14th, 2011
28 pages; PowerPoint Slides
Shopper Marketing Volume 1: Partners
Getting the relationships between marketers, retailers and advertising agencies right in order to best structure shopper marketing practices.
January 10th, 2011
16 pages
Global Media Habits
How media is consumed around the world, from mature markets where traditional media use is shrinking to emerging ones eagerly embracing old and new alike. Power Point slides included.
December 7th, 2010
26 pages; Power Point Slides
The Dots: Global Accounts, Multinational Agency Network Assignments
Where top agency networks work for their global clients in 2010
December 6th, 2010
76 pages
2010 Creativity's Awards Report
Creativity Awards Report: The Winners List, complete rankings for most award winning agencies, creatives, directors, production companies and more.
October 24th, 2010
42 pages
Building Brands Online
Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media
October 10th, 2010
28 pages
Moving the Metal: How Automotive Dealers Can Take Advantage of Social Media
Joint white paper from Ad Age Insights and Automotive News gives dealers a blueprint for how to use social media and case studies of campaigns. Power Point slides included.
August 16th, 2010
12 pages; Power Point slides
What You Need to Know About the iPad
This white paper on the iPad examines ad strategies and branded apps, the e-reader market, expectations, actual sales, sales projections, challenges and opportunities that this new platform brings. Power Point slides included.
August 9th, 2010
24 pages; Power Point slides
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Hispanic America 2010
A report on the demographic trends and spending behaviors of the Hispanic consumer, a fast growing and vital part of the U.S. consumer economy based on U.S. Census Bureau data. Power Point slides included.
July 26th, 2010
32 pages; Power Point slides
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Hispanic Fact Pack 2010
Ad Age's seventh annual Hispanic Fact Pack includes data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Includes Ad Age's extensive ranking of Top U.S. Hispanic Media Agencies.
July 26th, 2010
48 pages
What small and midsize businesses need to know about marketing: Your questions answered
Advice for small and midsize business owners on determining marketing ROI, social media, agency compensation and setting budgets from Ad Age Insights and Small Agency Diary contributors.
July 12th, 2010
14 pages; Registration required
Social Activism 2.0
Ad agency TBWA Chiat Day presents original research on the attitudes of young adults toward companies that engage in cause marketing.
June 28th, 2010
36 pages
World's Hottest Brands
Ad Age Insights global report on 30 brands connecting with consumers on a worldwide, regional and local level.
June 14th, 2010
68 pages; Video
The Reality of the Working Woman
With research partner JWT, and Ad Age Insights survey on attitudes of today's working women.
June 6th, 2010
28 pages
Shopper Marketing
In-store marketing accounts for nearly 60% of the dollars manufacturers spend to get their products noticed on the shelf. This Ad Age Insights white paper provides a blueprint for how retailers and marketers can work together to sell more.
May 3rd, 2010
18 pages
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The On-Demand Generation
The On-Demand Generation: tweens, teens and young adults expect to get the content they want, when they want it and where they want it. This Ad Age Insights white paper explains how to reach them.
April 12th, 2010
18 pages
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How to Improve Your Search Engine Optimization
Search Engine Optimization is more than just figuring out how your site can perform well in organic search rankings -- it can also improve your site's overall performance.
April 12th, 2010
16 pages
Dumenco's State of the Media Report
From social media to search, print, broadcast and beyond, where ad-supported media stands now and where it's going.
April 4th, 2010
32 pages
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Upside: Marketing for a Recovery
Since 1971, marketers have seen seven periods of recession and recovery. Who survived and thrived, and why? This look back through 80 years of Ad Age archives finds the brands that made the right bet when times were tough.
March 29th, 2010
20 pages
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Shiny New Things
What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention
March 15th, 2010
20 pages
The New Female Consumer: The Rise of the Real Mom
Still targeting 'Supermom'? For younger generations of mothers, having it all doesn't mean doing it all.
November 16th, 2009
28 pages
2010 America
What marketing and advertising professionals need to know about the biggest market research project of the decade: the Census Bureau's 2010 census.
October 12th, 2009
32 pages
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Hispanic Fact Pack 2009
Data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Hispanic market leaders include Procter & Gamble, People en Espanol, Univision, Dieste, Vidal Partnership. Also includes Ad Age's extensive ranking of Top U.S. Hispanic Media Agencies.
July 26th, 2009
48 pages
Winning Consumers In China
The Top 10 Things Marketers Need to Know to Succeed in the World's Fastest Growing Market.
May 1st, 2009
24 pages
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The Marketing and Media Opportunities in Recession
Using the past recessions of the 1930s, 70s and 80s as prologue, Bradley Johnson conducts perhaps the most in-depth study ever into how and where marketing and media has succeeded during downturns.
January 5th, 2009
28 pages
How Commercial Ratings Changed the $70 Billion TV Market
Commercial ratings became the currency of the $70 billion national TV market, replacing 65 years of program ratings.
October 13th, 2008
12 pages
Using Customer Analytics to Measure Marketing Effectiveness
Discover insights from an IAB webcast in which experts discussed how analytics can be used to synthesize multiple data streams into one metric and analyze key sentiments being expressed online.
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The New Conversation: Taking Social Media from Talk to Action
This HBR report examines the exponential growth of social media, but reveals that many companies are still experimenting with it. Learn what effective users are doing to join the conversation.