Strategies for a better customer experience
September 15th, 2014
Strategies and Solutions from Real Marketers' Case Studies
June 30th, 2014
Market, media, demographics and agencies
August 20th, 2012
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consumers want to buy and why your website needs to be ready for mobile.
28 pages, PowerPoint slides
November 28th, 2011
Mobile devices are disrupting all kinds of consumer behavior. This four-part series gives marketers clear explanations of how to use mobile to your best advantage.
4 issues; Power Point Slides
October 2nd, 2011
Everything from couponing to commerce is transitioning to mobile, and marketers need data on usage and ad performance. Here's where to start.
August 22nd, 2011
A primer on mobile marketing in the U.S., benchmarks, best practices, glossary of mobile marketing terms. Power Point slides included.
38 pages; Power Point Slides
March 14th, 2011
Health and wellness brands are uniquely positioned to help moms and gain their loyalty in a way no other category can. But the path to loyalty isn't what you'd expect.
There is a looming problem in mobile shopping. This research reveals a dissatisfaction with mobile apps that will dampen mobile shopping revenue growth. Fortunately, consumers reveal ways to address this.
Online advertising and the digital landscape are complex and ever-changing. This guide provides insights on how to navigate and understand the advertising technology ecosystem to maximize your marketing opportunities.
Advanced Predictive Network Analytics: Optimize Your Network Investments and Transform Customer Experience.
This paper reveals how predictive analytics gives service providers real-time visibility into their networks - which leads to boosted revenue potential, more satisfied customers, better targeted marketing and top-notch service assurance.
Gain insights on the marketing opportunity from the rise of big data and how a fully integrated marketing solution can provide a reduction in acquisition, implementation, operating and maintenance costs.