A guide to consumer segments with facts on travel, media/entertainment, automotive and mobile tech.
September 28th, 2015
Ad Age brought together agency, media and ad tech execs to discuss how digital advertising can move forward
June 16th, 2015
Strategies for a better customer experience
September 15th, 2014
Strategies and Solutions from Real Marketers' Case Studies
June 30th, 2014
Market, media, demographics and agencies
August 20th, 2012
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consumers want to buy and why your website needs to be ready for mobile.
28 pages, PowerPoint slides
November 28th, 2011
Mobile devices are disrupting all kinds of consumer behavior. This four-part series gives marketers clear explanations of how to use mobile to your best advantage.
4 issues; Power Point Slides
October 2nd, 2011
Everything from couponing to commerce is transitioning to mobile, and marketers need data on usage and ad performance. Here's where to start.
August 22nd, 2011
A primer on mobile marketing in the U.S., benchmarks, best practices, glossary of mobile marketing terms. Power Point slides included.
38 pages; Power Point Slides
March 14th, 2011
The “Call” button has revolutionized paid search. To stay competitive in 2016, marketers must adopt new mobile-first ad, bidding, and attribution strategies for click-to-call. Use this playbook to get started.
Crowdtap surveyed 50+ influencers from their community to understand what goes into successful brand-creator partnerships. This report reveals best practices for marketers navigating the next generation of influencer marketing. Get the full report.
Compelling creative is just the beginning… it's what you do with it that makes you an email rock star! In this guide, explore strategies to update your playbook.