Market, media, demographics and agencies
August 20th, 2012
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consumers want to buy and why your website needs to be ready for mobile.
28 pages, PowerPoint slides
November 28th, 2011
Mobile devices are disrupting all kinds of consumer behavior. This four-part series gives marketers clear explanations of how to use mobile to your best advantage.
4 issues; Power Point Slides
October 2nd, 2011
Everything from couponing to commerce is transitioning to mobile, and marketers need data on usage and ad performance. Here's where to start.
August 22nd, 2011
A primer on mobile marketing in the U.S., benchmarks, best practices, glossary of mobile marketing terms. Power Point slides included.
38 pages; Power Point Slides
March 14th, 2011
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro explaining the current challenges in understanding the effectiveness of online display advertising and outlining best practices to understand the metrics that matter.
Make the top-level decisions required for a social strategy. This combination of ebooks and a webinar shows you how to manage campaigns, measure social media ROI and run customer-to-business.
Why do your customers make the decisions they do? This paper describes how marketing analytics can unlock the full strategic value of your data to deliver the optimal customer experience.