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Ad Age Insights
Mobile Fact Pack 2012
Market, media, demographics and agencies
August 20th, 2012
28 pages
Mobile Marketing Volume 4: M-Commerce
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consumers want to buy and why your website needs to be ready for mobile.
November 28th, 2011
28 pages, PowerPoint slides
Always On Women
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.
November 14th, 2011
18 pages, Power Point slides
Mobile Marketing: The Series
Mobile devices are disrupting all kinds of consumer behavior. This four-part series gives marketers clear explanations of how to use mobile to your best advantage.
October 2nd, 2011
4 issues; Power Point Slides
Mobile Marketing Volume 3: Metrics
Everything from couponing to commerce is transitioning to mobile, and marketers need data on usage and ad performance. Here's where to start.
August 22nd, 2011
42 pages
Mobile Marketing Volume 2: Couponing
How mobile devices and new promotional opportunities are creating consumer excitement and a whole range of new behaviors around couponing.
May 9th, 2011
28 pages, Power Point Slides
What You Need to Know About Mobile Marketing 2011
A primer on mobile marketing in the U.S., benchmarks, best practices, glossary of mobile marketing terms. Power Point slides included.
March 14th, 2011
38 pages; Power Point Slides
Mobile Marketing Volume 1: Location
How location-based services and GPS-enabled apps on mobile devices are changing the way retailers and marketers are connecting with their best customers.
February 28th, 2011
28 pages; PowerPoint Slides
How to: Social Intelligence for Hollywood
Want to know what viewers think about your content and characters? This eBook shows how you can analyze social media to find out.
Display Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.
Leverage Marketing Analytics to Improve the Customer Experience
Why do your customers make the decisions they do? This paper describes how marketing analytics can unlock the full strategic value of your data to deliver the optimal customer experience.
Digital Attribution Comes Of Age
This white paper explores the emerging role of fractional attribution as a means to measure the marketing impact of digital channels, media and initiatives, and summarizes challenges and upcoming trends.
10 Big Brand Strategies for Mobile App Marketing
Learn what leading brands are now doing, how they're doing it, and what their marketing executives have to say in this new ebook.