A Guide to Mobile Marketing
August 19th, 2013
Market, media, demographics and agencies
August 20th, 2012
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consumers want to buy and why your website needs to be ready for mobile.
28 pages, PowerPoint slides
November 28th, 2011
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.
18 pages, Power Point slides
November 14th, 2011
Mobile devices are disrupting all kinds of consumer behavior. This four-part series gives marketers clear explanations of how to use mobile to your best advantage.
4 issues; Power Point Slides
October 2nd, 2011
How mobile devices and new promotional opportunities are creating consumer excitement and a whole range of new behaviors around couponing.
28 pages, Power Point Slides
May 9th, 2011
A primer on mobile marketing in the U.S., benchmarks, best practices, glossary of mobile marketing terms. Power Point slides included.
38 pages; Power Point Slides
March 14th, 2011
Marketing to the "Likeable" Mom: The Like Cycle: How Family, Brands and Technology Influence Her Social Identity
In this whitepaper, we examine how four groups of mothers - Working, Stay-At-Home, Millennial, and Generation X - connect with and react to technology, specifically with regard to the social media content they create, share and seek.
This white paper provides tips for how marketers can prove to their executives (or clients) the value of their content marketing initiatives. It also explains ways to improve your content marketing ROI, and technology options that can help you do both.
Whether you're new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance. Get the playbook to help you understand the impact of real-time bidding (RTB)-powered display, measure your campaigns beyond last click data and learn more about what drives your conversions.
Learn how email tactics and consumer behavior have evolved in five years, including email signup practices, the personalization paradox, how frequency affects performance, and more.
Need to make your business case for implementing a marketing operations management (MOM) solution? Learn how to quantify your return on investment using four of the most common problems MOM solves.
The Future is Cross Channel 1:1 Marketing at Scale provides prescriptive recommendations for reaching the "holy grail" of marketing with "person-based" targeting across channels and devices.
Why do your customers make the decisions they do? This paper describes how marketing analytics can unlock the full strategic value of your data to deliver the optimal customer experience.