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Mobile-First Marketing

Best Tactics for Deploying, Tracking and Improving Your Mobile Campaigns

By Colin Gibbs
18 pages
October 21st, 2015

Consumers on the Go Fact Pack

A guide to consumer segments with facts on travel, media/entertainment, automotive and mobile tech.

By Ad Age Datacenter
28 pages
September 28th, 2015

Viewability Summit

Ad Age brought together agency, media and ad tech execs to discuss how digital advertising can move forward

By Ann Marie Kerwin
20 pages
June 16th, 2015

Video 2015: Buying Across Platforms

Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets

By Beth Snyder Bulik
24 pages
March 30th, 2015

Omnichannel Retail

Strategies for a better customer experience

By Meredith Derby Berg
24 pages
September 15th, 2014

Mobile Marketing That Works

Strategies and Solutions from Real Marketers' Case Studies

By Lisa Terry
18 pages
June 30th, 2014

Mobile Fact Pack 2013

A Guide to Mobile Marketing

By Ad Age Datacenter
28 pages
August 19th, 2013

Mobile Fact Pack 2012

Market, media, demographics and agencies

By Ad Age Data Center
28 pages
August 20th, 2012

Mobile Marketing Volume 4: M-Commerce

Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consumers want to buy and why your website needs to be ready for mobile.

By Kathryn Koegel
28 pages, PowerPoint slides
November 28th, 2011

Always On Women

A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.

By Beth Snyder Bulik
18 pages, Power Point slides
November 14th, 2011

Mobile Marketing: The Series

Mobile devices are disrupting all kinds of consumer behavior. This four-part series gives marketers clear explanations of how to use mobile to your best advantage.

By Kathryn Koegel
4 issues; Power Point Slides
October 2nd, 2011

Mobile Marketing Volume 3: Metrics

Everything from couponing to commerce is transitioning to mobile, and marketers need data on usage and ad performance. Here's where to start.

By Kathryn Koegel
42 pages
August 22nd, 2011

Mobile Marketing Volume 2: Couponing

How mobile devices and new promotional opportunities are creating consumer excitement and a whole range of new behaviors around couponing.

By Kathryn Koegel
28 pages, Power Point Slides
May 9th, 2011

What You Need to Know About Mobile Marketing 2011

A primer on mobile marketing in the U.S., benchmarks, best practices, glossary of mobile marketing terms. Power Point slides included.

By Kathryn Koegel
38 pages; Power Point Slides
March 14th, 2011

Mobile Marketing Volume 1: Location

How location-based services and GPS-enabled apps on mobile devices are changing the way retailers and marketers are connecting with their best customers.

By Kathryn Koegel
28 pages; PowerPoint Slides
February 28th, 2011