Best Tactics for Deploying, Tracking and Improving Your Mobile Campaigns
October 21st, 2015
A guide to consumer segments with facts on travel, media/entertainment, automotive and mobile tech.
September 28th, 2015
Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets
March 30th, 2015
Strategies for a better customer experience
September 15th, 2014
A Guide to Mobile Marketing
August 19th, 2013
Market, media, demographics and agencies
August 20th, 2012
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consumers want to buy and why your website needs to be ready for mobile.
28 pages, PowerPoint slides
November 28th, 2011
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.
18 pages, Power Point slides
November 14th, 2011
Mobile devices are disrupting all kinds of consumer behavior. This four-part series gives marketers clear explanations of how to use mobile to your best advantage.
4 issues; Power Point Slides
October 2nd, 2011
How mobile devices and new promotional opportunities are creating consumer excitement and a whole range of new behaviors around couponing.
28 pages, Power Point Slides
May 9th, 2011
A primer on mobile marketing in the U.S., benchmarks, best practices, glossary of mobile marketing terms. Power Point slides included.
38 pages; Power Point Slides
March 14th, 2011
Not all customers are the same, so stop treating them that way. Learn how to leverage your data to reach new customers, build brand equity, and drive truly incremental sales.
Live Your Brand From the Inside Out: Why Employee Brand Culture Matters so Much
How Retailers Expand Content ROI Through the Digital Consumer Journey
Download this guide for actionable examples of how automated behavioral marketing can be used to increase conversions, qualify leads and grow revenue for your clients.