Ad Age brought together agency, media and ad tech execs to discuss how digital advertising can move forward
June 16th, 2015
Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets
March 30th, 2015
Strategies and Solutions from Real Marketers' Case Studies
June 30th, 2014
A Guide to Mobile Marketing
August 19th, 2013
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consumers want to buy and why your website needs to be ready for mobile.
28 pages, PowerPoint slides
November 28th, 2011
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.
18 pages, Power Point slides
November 14th, 2011
Everything from couponing to commerce is transitioning to mobile, and marketers need data on usage and ad performance. Here's where to start.
August 22nd, 2011
How mobile devices and new promotional opportunities are creating consumer excitement and a whole range of new behaviors around couponing.
28 pages, Power Point Slides
May 9th, 2011
Crowdtap's new report defines UGC as it exists today and explains why the rise of consumer-generated media is one of the biggest trends in marketing right now.
Did you know 40%+ shoppers impulse buy and 71% in-store phone usage is checking prices? Gain deep understanding of consumer behavior and why this enables digitally-centric brands to gain advantage.
Compelling creative is just the beginning… it's what you do with it that makes you an email rock star! In this guide, explore strategies to update your playbook.
In today's real-time advertising ecosystem, marketers are armed with new technology and innovation to help automate the prospecting process. Read our newest guide to understand how to take advantage of programmatic-powered prospecting.