Strategies for a better customer experience
September 15th, 2014
Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.
September 30th, 2013
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay
October 24th, 2011
Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.
July 25th, 2011
The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?
18 pages; Power Point Slides
April 18th, 2011
Health and wellness brands are uniquely positioned to help moms and gain their loyalty in a way no other category can. But the path to loyalty isn't what you'd expect.
There is a looming problem in mobile shopping. This research reveals a dissatisfaction with mobile apps that will dampen mobile shopping revenue growth. Fortunately, consumers reveal ways to address this.
Online advertising and the digital landscape are complex and ever-changing. This guide provides insights on how to navigate and understand the advertising technology ecosystem to maximize your marketing opportunities.
Advanced Predictive Network Analytics: Optimize Your Network Investments and Transform Customer Experience.
This paper reveals how predictive analytics gives service providers real-time visibility into their networks - which leads to boosted revenue potential, more satisfied customers, better targeted marketing and top-notch service assurance.
Gain insights on the marketing opportunity from the rise of big data and how a fully integrated marketing solution can provide a reduction in acquisition, implementation, operating and maintenance costs.