Annual guide to marketers, media and agencies
December 28th, 2014
Strategies for a better customer experience
September 15th, 2014
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.
November 21st, 2011
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay
October 24th, 2011
The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?
18 pages; Power Point Slides
April 18th, 2011
Discover how five filmmakers negotiate the expanding field of branded video and learn how they produce compelling content. Brought to you by Shutterstock Premier.
Moving from Browse to Buy. New shopper research from the world's largest ecommerce media exchange offers best practices in an increasingly complex purchase process. Brought to you by HookLogic.
Mobile and Location are natural partners, so it's no wonder that location targeting has become key to mobile advertising. But is it possible to go overboard? Download this report to find out. Brought to you by 4INFO.