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Retail Marketing

Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.

By Beth Snyder Bulik
20 pages
September 30th, 2013

Shopper Marketing: The Series

Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.


4 issues
November 21st, 2011

Shopper Marketing Volume 4: Plans That Work

How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay

By Lisa Terry
16 pages
October 24th, 2011

Shopper Marketing Volume 3: Neuroscience

Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.

By Lisa Terry
19 pages
July 25th, 2011

Shopper Marketing Volume 2: Search, Social, Mobile

The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?

By Ken Schept
18 pages; Power Point Slides
April 18th, 2011

Shopper Marketing Volume 1: Partners

Getting the relationships between marketers, retailers and advertising agencies right in order to best structure shopper marketing practices.

By Ken Schept
16 pages
January 10th, 2011