Annual guide to marketers, media and agencies
December 28th, 2014
Strategies for a better customer experience
September 15th, 2014
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.
November 21st, 2011
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay
October 24th, 2011
The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?
18 pages; Power Point Slides
April 18th, 2011
Search, social, and programmatic display advertising has gone mobile. Thanks to smartphones, calls from marketing are skyrocketing. Learn new ways agencies are proving and improving ROI by driving more calls and sales.