All reports

Who is your customer?

New! Who is your customer?

With the massive amounts of data available on individual consumers, it’s difficult for marketers to keep track of their customers. That’s where identity resolution, the ability to build a “whole person” view of an individual, comes in to play—and smart marketers are taking advantage of this new science. Sponsored by FullContact.



June 8th, 2018
Read

Terms of use

Meet Gen Z: The Traveling Generation

New! Meet Gen Z: The Traveling Generation

A new survey from Student Affinity Network UNiDAYS finds that almost 99 percent of Gen Zers say they like to travel. For marketers, college-age Zs represent new challenges, but also new opportunities to gain loyal customers at a young age. Need more convincing? Gen Z makes up 26% of the U.S. population and already controls an estimated $143 million in spending power. Sponsored by UNiDAYS.


8 pages
May 31st, 2018
Read

Terms of use

Consumer Tech

Consumer Tech

A guide to ad spending among consumer tech marketers.

Julie Liesse
24 pages
November 13th, 2017
Read

Terms of use

Marketing Fact Pack 2017

Marketing Fact Pack 2017

Annual guide to marketers, media and agencies.

Ad Age Datacenter
36 pages
December 19th, 2016
Learn More

Terms of use

Mobile Fact Pack 2016

Mobile Fact Pack 2016

A guide to mobile marketing

Ad Age Datacenter
28 pages
October 17th, 2016
Learn More

Terms of use

2015 Marketing Fact Pack

2015 Marketing Fact Pack

Annual guide to marketers, media and agencies

Ad Age Datacenter
36 pages
December 28th, 2014
Learn More

Terms of use

Omnichannel Retail

Omnichannel Retail

Strategies for a better customer experience

Meredith Derby Berg
24 pages
September 15th, 2014
Read

Terms of use

Retail Marketing

Retail Marketing

Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.

Beth Snyder Bulik
20 pages
September 30th, 2013
Read

Terms of use

Shopper Marketing: The Series

Shopper Marketing: The Series

Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.


4 issues
November 21st, 2011
Learn More

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Shopper Marketing Volume 4: Plans That Work

Shopper Marketing Volume 4: Plans That Work

How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay

Lisa Terry
16 pages
October 24th, 2011
Learn More

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Shopper Marketing Volume 3: Neuroscience

Shopper Marketing Volume 3: Neuroscience

Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.

Lisa Terry
19 pages
July 25th, 2011
Learn More

Terms of use

Shopper Marketing Volume 2: Search, Social, Mobile

Shopper Marketing Volume 2: Search, Social, Mobile

The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?

Ken Schept
18 pages; Power Point Slides
April 18th, 2011
Learn More

Terms of use

Shopper Marketing Volume 1: Partners

Shopper Marketing Volume 1: Partners

Getting the relationships between marketers, retailers and advertising agencies right in order to best structure shopper marketing practices.

Ken Schept
16 pages
January 10th, 2011
Learn More

Terms of use

All reports

Who is your customer?

New! Who is your customer?

With the massive amounts of data available on individual consumers, it’s difficult for marketers to keep track of their customers. That’s where identity resolution, the ability to build a “whole person” view of an individual, comes in to play—and smart marketers are taking advantage of this new science. Sponsored by FullContact.



June 8th, 2018
Read

Terms of use

Meet Gen Z: The Traveling Generation

New! Meet Gen Z: The Traveling Generation

A new survey from Student Affinity Network UNiDAYS finds that almost 99 percent of Gen Zers say they like to travel. For marketers, college-age Zs represent new challenges, but also new opportunities to gain loyal customers at a young age. Need more convincing? Gen Z makes up 26% of the U.S. population and already controls an estimated $143 million in spending power. Sponsored by UNiDAYS.


8 pages
May 31st, 2018
Read

Terms of use

Consumer Tech

Consumer Tech

A guide to ad spending among consumer tech marketers.

Julie Liesse
24 pages
November 13th, 2017
Read

Terms of use

Marketing Fact Pack 2017

Marketing Fact Pack 2017

Annual guide to marketers, media and agencies.

Ad Age Datacenter
36 pages
December 19th, 2016
Learn More

Terms of use

Mobile Fact Pack 2016

Mobile Fact Pack 2016

A guide to mobile marketing

Ad Age Datacenter
28 pages
October 17th, 2016
Learn More

Terms of use

2015 Marketing Fact Pack

2015 Marketing Fact Pack

Annual guide to marketers, media and agencies

Ad Age Datacenter
36 pages
December 28th, 2014
Learn More

Terms of use

Omnichannel Retail

Omnichannel Retail

Strategies for a better customer experience

Meredith Derby Berg
24 pages
September 15th, 2014
Read

Terms of use

Retail Marketing

Retail Marketing

Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.

Beth Snyder Bulik
20 pages
September 30th, 2013
Read

Terms of use

Shopper Marketing: The Series

Shopper Marketing: The Series

Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.


4 issues
November 21st, 2011
Learn More

Terms of use

Shopper Marketing Volume 4: Plans That Work

Shopper Marketing Volume 4: Plans That Work

How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay

Lisa Terry
16 pages
October 24th, 2011
Learn More

Terms of use

Shopper Marketing Volume 3: Neuroscience

Shopper Marketing Volume 3: Neuroscience

Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.

Lisa Terry
19 pages
July 25th, 2011
Learn More

Terms of use

Shopper Marketing Volume 2: Search, Social, Mobile

Shopper Marketing Volume 2: Search, Social, Mobile

The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?

Ken Schept
18 pages; Power Point Slides
April 18th, 2011
Learn More

Terms of use

Shopper Marketing Volume 1: Partners

Shopper Marketing Volume 1: Partners

Getting the relationships between marketers, retailers and advertising agencies right in order to best structure shopper marketing practices.

Ken Schept
16 pages
January 10th, 2011
Learn More

Terms of use