Annual guide to marketers, media and agencies
December 28th, 2014
Strategies for a better customer experience
September 15th, 2014
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.
November 21st, 2011
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay
October 24th, 2011
The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?
18 pages; Power Point Slides
April 18th, 2011
The “Call” button has revolutionized paid search. To stay competitive in 2016, marketers must adopt new mobile-first ad, bidding, and attribution strategies for click-to-call. Use this playbook to get started.
Crowdtap surveyed 50+ influencers from their community to understand what goes into successful brand-creator partnerships. This report reveals best practices for marketers navigating the next generation of influencer marketing. Get the full report.
Compelling creative is just the beginning… it's what you do with it that makes you an email rock star! In this guide, explore strategies to update your playbook.