Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.
September 30th, 2013
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.
November 21st, 2011
Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.
July 25th, 2011
The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?
18 pages; Power Point Slides
April 18th, 2011
How do corporations cope with today's customers who are increasingly plugged-in, savvy, vocal, and tied to their gadgets? The answer will vary, but a solid starting point for any forward-thinking executive includes the five skills examined by this white paper.
According to new Ipsos research, millennials spend 30% of their media time with user-generated content. They also trust and remember UGC more than traditional media. What does this mean exactly for brands? Read the research and become an expert.
Twitter’s new ad targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers to reach. With this guide learn how to drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Online advertising is a fast-growing, multibillion-dollar industry. It has huge potential to benefit from applying advanced analytics. This paper covers how SAS® Analytics can help with segmentation, targeting and more.
From content to enhanced marketing, live online video offers an engaging strategy for reaching business audiences in real time. This report by Wainhouse Research is the second in a series tracking the use of online video to target businesses.