Annual guide to marketers, media and agencies
December 28th, 2014
Strategies for a better customer experience
September 15th, 2014
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.
November 21st, 2011
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay
October 24th, 2011
The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?
18 pages; Power Point Slides
April 18th, 2011
Not all customers are the same, so stop treating them that way. Learn how to leverage your data to reach new customers, build brand equity, and drive truly incremental sales.
Live Your Brand From the Inside Out: Why Employee Brand Culture Matters so Much
How Retailers Expand Content ROI Through the Digital Consumer Journey
Download this guide for actionable examples of how automated behavioral marketing can be used to increase conversions, qualify leads and grow revenue for your clients.