Log in now to determine if you qualify for a special whitepaper offer. Log in
Ad Age Insights
Shopper Marketing: The Series
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.
November 21st, 2011
4 issues
Shopper Marketing Volume 4: Plans That Work
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay
October 24th, 2011
16 pages
Shopper Marketing Volume 3: Neuroscience
Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.
July 25th, 2011
19 pages
Shopper Marketing Volume 2: Search, Social, Mobile
The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?
April 18th, 2011
18 pages; Power Point Slides
Shopper Marketing Volume 1: Partners
Getting the relationships between marketers, retailers and advertising agencies right in order to best structure shopper marketing practices.
January 10th, 2011
16 pages
How to: Social Intelligence for Hollywood
Want to know what viewers think about your content and characters? This eBook shows how you can analyze social media to find out.
Display Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.
Leverage Marketing Analytics to Improve the Customer Experience
Why do your customers make the decisions they do? This paper describes how marketing analytics can unlock the full strategic value of your data to deliver the optimal customer experience.
Digital Attribution Comes Of Age
This white paper explores the emerging role of fractional attribution as a means to measure the marketing impact of digital channels, media and initiatives, and summarizes challenges and upcoming trends.
10 Big Brand Strategies for Mobile App Marketing
Learn what leading brands are now doing, how they're doing it, and what their marketing executives have to say in this new ebook.