Annual guide to marketers, media and agencies
December 28th, 2014
Strategies for a better customer experience
September 15th, 2014
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.
November 21st, 2011
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay
October 24th, 2011
The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?
18 pages; Power Point Slides
April 18th, 2011
The 2017 Data Download Report is everything marketers need to put data to work to deliver real business value and gain a competitive edge for their brands and their clients. Brought to you by MNI Targeted Media Inc.
See how streaming video creative from its source (instead of sending files around) alleviates serious pain for brand and agency teams. It's a simple change that will transform the industry. Brought to you by Extreme Reach.