Strategies for a better customer experience
September 15th, 2014
Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.
September 30th, 2013
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay
October 24th, 2011
Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.
July 25th, 2011
The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?
18 pages; Power Point Slides
April 18th, 2011
Retargeting your existing users can be a cost-effective way to maximize ROI by adding impressive incremental gains to revenue, purchasers, registrations, and more.
At the outset of 2015, 90% of marketers report suffering from a critical deficiency of digital marketing skills. Download this whitepaper to learn about digital marketing's skills gap crisis and the new breed of marketer needed to solve it.