Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.
September 30th, 2013
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.
November 21st, 2011
Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.
July 25th, 2011
The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?
18 pages; Power Point Slides
April 18th, 2011
Marketing to the "Likeable" Mom: The Like Cycle: How Family, Brands and Technology Influence Her Social Identity
In this whitepaper, we examine how four groups of mothers - Working, Stay-At-Home, Millennial, and Generation X - connect with and react to technology, specifically with regard to the social media content they create, share and seek.
This white paper provides tips for how marketers can prove to their executives (or clients) the value of their content marketing initiatives. It also explains ways to improve your content marketing ROI, and technology options that can help you do both.
Whether you're new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance. Get the playbook to help you understand the impact of real-time bidding (RTB)-powered display, measure your campaigns beyond last click data and learn more about what drives your conversions.
Learn how email tactics and consumer behavior have evolved in five years, including email signup practices, the personalization paradox, how frequency affects performance, and more.
Need to make your business case for implementing a marketing operations management (MOM) solution? Learn how to quantify your return on investment using four of the most common problems MOM solves.
The Future is Cross Channel 1:1 Marketing at Scale provides prescriptive recommendations for reaching the "holy grail" of marketing with "person-based" targeting across channels and devices.
Why do your customers make the decisions they do? This paper describes how marketing analytics can unlock the full strategic value of your data to deliver the optimal customer experience.