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Ad Age Insights
New! How to Unlock Your Agency's Creative Code
Rules for managing and improving your advertising agency's creative product
May 20th, 2013
20 pages
Smart from the Start: How to Grow Your Small Agency
Is your small agency starting to outgrow its original framework? Here's how to move to the next level, with advice on managing talent, clients, revenue, partnerships and culture.
July 22nd, 2012
20 pages
Facebook 101: Are You Worth a Like?
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
January 18th, 2012
35 pages
2011 Creativity Awards Report
Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for most award winning agencies, creatives, directors, production companies and more.
October 31st, 2011
48 pages
The Creativity Report: The Series
A quarterly series of creative briefs that explores the most notable and break-through ideas and campaigns. Subscribe here to recieve all four in 2011.
October 2nd, 2011
4 issues
The Creativity Report Volume 2: Getting Great Work
The Eight Habits of Highly Creative (And Effective) Marketers
August 8th, 2011
22 pages
The Creativity Report Volume 1: Technology Transforming Creativity
An in-depth examination of tech talent in the creative process, as well as case studies of great campaigns.
March 28th, 2011
16 pages; Video
5 Steps to Launch a Social Command Center
Social Media Command Centers are catching on fast with companies that want agile, customer-focused marketing. This ebook tells you the why and how.
Display Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.
Leverage Marketing Analytics to Improve the Customer Experience
Why do your customers make the decisions they do? This paper describes how marketing analytics can unlock the full strategic value of your data to deliver the optimal customer experience.
Digital Attribution Comes Of Age
This white paper explores the emerging role of fractional attribution as a means to measure the marketing impact of digital channels, media and initiatives, and summarizes challenges and upcoming trends.
10 Big Brand Strategies for Mobile App Marketing
Learn what leading brands are now doing, how they're doing it, and what their marketing executives have to say in this new ebook.