How To Be Effective and Efficient with Video Production in a Content Marketing World
April 7th, 2014
Rules for managing and improving your advertising agency's creative product. Creative Agency Management, How to Shape Your Agency's Creative Identity, ad agency management
May 20th, 2013
Is your small agency starting to outgrow its original framework? Here's how to move to the next level, with advice on managing talent, clients, revenue, partnerships and culture.
July 22nd, 2012
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
January 18th, 2012
Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for most award winning agencies, creatives, directors, production companies and more.
October 31st, 2011
The Eight Habits of Highly Creative (And Effective) Marketers
August 8th, 2011
An in-depth examination of tech talent in the creative process, as well as case studies of great campaigns.
16 pages; Video
March 28th, 2011
Consumers spend 20% of their media time on mobile -- yet only 4% of ad dollars are spent there. This ebook outlines a marketing strategy to recapture desktop users on mobile.
Gain insights on the marketing opportunity from the rise of big data and how a fully integrated marketing solution can provide a reduction in acquisition, implementation, operating and maintenance costs.
How do corporations cope with today's customers who are increasingly plugged-in, savvy, vocal, and tied to their gadgets? The answer will vary, but a solid starting point for any forward-thinking executive includes the five skills examined by this white paper.
According to new Ipsos research, millennials spend 30% of their media time with user-generated content. They also trust and remember UGC more than traditional media. What does this mean exactly for brands? Read the research and become an expert.
Twitter’s new ad targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers to reach. With this guide learn how to drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Online advertising is a fast-growing, multibillion-dollar industry. It has huge potential to benefit from applying advanced analytics. This paper covers how SAS® Analytics can help with segmentation, targeting and more.
From content to enhanced marketing, live online video offers an engaging strategy for reaching business audiences in real time. This report by Wainhouse Research is the second in a series tracking the use of online video to target businesses.